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Salon Look 2020 will be a profitable, safe and useful platform with a hybrid fair format

• The hybrid format will support B2B meetings such as the International Buyers’ Programme • The upcoming Salón Look fair offers additional flexibility for registration and participation • Salón Look will be held from 16 to 18 October 2020 at IFEMA

21 Jul 2020

The International Image and Integral Aesthetics Exhibition, SALÓN LOOK, the leading beauty event on the Iberian Peninsula, will take place from 16 to 18 October 2020 at IFEMA. This will be an unusual edition with a hybrid format and an appropriate layout for these singular circumstances. The trade fair will be a combination of a physical exhibition of brands and additional online content.

Salón Look has been designed to be a profitable, safe, useful platform for generating business and attracting both exhibitors and visitors. The event expects to enable companies in the beauty sector to sell more and better, and it will be an opportunity to share this year’s innovations. When it comes to buyers, they will find all the offers, trends and techniques conveniently under one roof at the only physical fair to take place this year. The hybrid format will facilitate business networking and face-to-face and international B2B meetings with the help of technology, such as the International Buyers Programme in collaboration with STANPA and ICEX.

For three days, Salón Look 2020 will be a launchpad for presenting proposals from international cosmetic and hairdressing firms. Salón Look 2020 will take place in Halls 14 and 14.1 at IFEMA, and will, as usual, be presented distributed into sectors. Hall 14, will host the area for hairdressing, nails, makeup, furniture and barbers, while Hall 14.1 will house aesthetics, micro-pigmentation and natural cosmetics around the congress area.

The event will also have specific areas for activities on which the fair's management is still working, and which are sure to be extremely popular among visitors to Salón Look. Among the activities organised for this edition, the 2nd Ibero-American Congress on Personal Image, Talleres Masajes del Mundo (Massages of the World) Workshops, the 13th Aesthetics Congress, Micropigmentation Masterclass, Nailympion, Business Meeting…

The activities area will also have spots for presentations such as the Beauty Corner and Look Focus. These will be available to exhibitors for demonstrations and shows, free of charge and subject to availability, and in compliance with health and safety requirements.

Terms and conditions

To assist companies and encourage their participation in the fair, the management of Salón Look has taken a series of measures to support companies in this new era. For example they can minimise investment risk by delaying financial outlay. IFEMA is encouraging the use of modular or free stands and is offering service guarantees, refunds in case of cancellation due to force majeure ... all focused on supporting the sustainability and development of the sector.

Registration to participate in this special Salón Look 2020 is still open for all companies. For further information, visit

Return to business. IFEMA, a safe space

In light of the imminent return to its fair business in September, IFEMA is tightening up safety measures with protocols and cutting-edge technology to ensure that the trade fair facilities are a 'safe space'. The Health and Safety Control Unit (UCS), recently created by IFEMA, is working on numerous prevention and protection innovations. All the measures taken by IFEMA to guarantee the health and safety of its exhibitors, visitors, suppliers and employees can be seen here.