Publication date
23 September 2026

Madridjoya's 75th edition opens tomorrow, bringing together leading names in jewellery and watchmaking

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5 min.
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The fair will launch the Madridjoya Awards, promote emerging talent through Madridjoya Designers and expand its programme of professional activities

More than 300 brands and companies from over 20 countries will take part in this commemorative edition, marked by a strong international presence

Madridjoya will open its 75th edition tomorrow with the participation of more than 300 companies from over 20 countries. From 24 to 27 September, the fair will bring together a broad representation of the national and international jewellery and watchmaking industry in Hall 3 at IFEMA MADRID, making Madrid one of Europe's key business and trend hubs for the sector for four days.

The event will offer a comprehensive overview of the industry, with high jewellery, gold and silver jewellery, watches, precious stones, pearls, artisan workshops and new design brands. Coinciding with this commemorative edition, Madridjoya will also introduce major new features, including the launch of the Madridjoya Awards and Madridjoya Designers, two initiatives created to recognise professional excellence and support new generations of designers.

The fair will once again take place alongside Bisutex, expanding business opportunities across the jewellery, fashion jewellery and accessories sectors.

Leading jewellery and watchmaking brands under one roof

Over four days, Madridjoya will bring together a selection of some of the industry's most recognised names in dedicated areas designed to make it easier for professionals to explore the market's main segments. The exhibition will be structured around Plaza de la Joyería, dedicated to higher value-added jewellery; Plaza del Tiempo, specialising in watchmaking; and the MINI Area, focused on designer jewellery, craftsmanship and emerging design brands.

The high jewellery area will bring together companies such as Sucesores de Simón Franco, Bustinza, Diamantes Javier García, Negueruela, Talleres Victoria, Martínez Priego, AlpiOr, Rodriguez Galiot, Manuel Ruso and Vicente Manzano, as well as brands including Lapetra, Lecarré, Lineargent, Salvatore, Liska, Luxenter, Victoria Cruz and Sikno, among others. Plaza del Tiempo, meanwhile, will feature a strong representation of the watchmaking sector, with brands such as Bering, Cluse, Marea, Movado and Neckmarine.

The full exhibitor list is available on the Madridjoya website.

A strong international presence marks this commemorative edition

Madridjoya's international dimension will once again be one of its main strengths. Companies from more than 20 countries will participate in this edition, with international exhibitors accounting for close to 30% of the total, reflecting the fair's continued appeal among companies and professionals from the world's leading jewellery markets.

Italy will lead international participation with 37 exhibiting companies, including Alisia Jewels, Generoso Gioielli 1970, Femmena, Novecentonovantanove, Mattia Mazza, Dago Jewels Milano, Govoni Fabio and Micheletto. The presence of 18 companies linked to Centro Orafo Il Tarì, one of Europe's leading jewellery districts, also stands out. Alongside Italy, Madridjoya will welcome companies from Portugal, Belgium, Austria, Poland, Denmark, the Netherlands and the United Kingdom, as well as businesses from Latin America and Asia.

Madridjoya Awards and emerging talent with Madridjoya Designers

To coincide with its 75th edition, the fair will launch the Madridjoya Awards, an initiative developed together with the Confederation of Jewellery of Spain to recognise professional careers, commercial excellence, innovation, the tradition of the craft and the contribution of companies and professionals to the development of the sector. The first edition will honour Isidoro Hernández, José Luis Joyerías, Gold&Roses, the Aguilar de Dios Family and Pedro José Pérez Fernández. The awards ceremony will take place on 24 September at 6:00 pm in Plaza del Tiempo.

The fair will also introduce Madridjoya Designers for the first time, a platform created to showcase new talent in jewellery design. The winning brand, SIIA, by designer Andreea Siia, will exhibit its collection in Madridjoya's MINI Area.

Professional activities, training and jewellery heritage complete the programme

The National Reference Centre for Jewellery and Silversmithing (CRN) will once again take part in Madridjoya with an area dedicated to training, entrepreneurship and connections between companies, associations and educational centres. Its programme will include workshops, technical round tables and professional meetings addressing some of the sector's main challenges.

Madridjoya will also be one of the first major professional showcases to host the presentation of the Córdoba Jewellery Protected Geographical Indication, recently recognised by the European Union. Córdoba will be represented at the fair by 22 exhibitors and a programme of activities designed to highlight one of Spain's most significant jewellery traditions.

The fair will also host the exhibition '100 Years of History and Future: Commercial Agents of Spain', organised to mark the centenary of the Official Association of Commercial Agents of the Community of Madrid and the General Council of Commercial Agents of Spain. This will be joined by 'The Art of Preserving Time', an exhibition located in Plaza del Tiempo that will trace the evolution of watchmaking through historic watches, pocket watches, mechanical calibres and traditional workshop tools from the Joyería Ferrández collection.

Madridjoya will take place from 24 to 27 September in Hall 3 at IFEMA MADRID, alongside Bisutex.