Madridjoya enhances the international appeal of its 75th edition, welcoming representatives from over 15 countries
Italy, Austria, Turkey, Mexico and Colombia are among the nations taking part in an edition that already boasts more than 120 confirmed companies.
Madridjoya, the International Exhibition of Urban and Trendy Jewellery and Watches organised by IFEMA MADRID, will celebrate its 75th edition from 24 to 27 September at the Recinto Ferial with a significant international profile. Although this unique annual event is not set to open for another four months, more than 120 companies from over 15 countries have already secured their space, ensuring a highly representative showcase of the sector’s diversity and evolution.
Alongside the strong participation of Spanish companies—accounting for almost 72% of the total—this year’s event welcomes a growing presence of international firms, especially from European markets such as Italy, Austria, Belgium, and Poland, as well as first-time exhibitors from Turkey and Latin American markets such as Mexico and Colombia. This evolution reflects the commercial interest the fair has aroused in these new markets and its ability to attract professionals from across the globe.
All of this is happening in Madrid, which hosts an edition that also sees the fair reinforcing its identity by incorporating the city into its new branding. In its 75th edition, Madridjoya will highlight its trajectory and evolution as an hub for business and high-level specialisation, in a capital city firmly established within the luxury industries.
An international showcase in a business-optimised environment
Madridjoya will concentrate its main offering in Hall 3, which will be partitioned into sectors to help professionals navigate the venue and identify different product areas.
In this regard, the Plaza de la Joyería will bring together the sector’s high-value proposals, featuring firms specialising in gold jewellery, exclusive pieces, and design. Elsewhere, the Plaza del Tiempo will focus on the watchmaking sector, providing a dedicated space for leading brands and unique collections within the segment.
Additionally, the Minis Area will occupy a prominent space within the hall, with a distinct identity focused on designer jewellery, craftsmanship and emerging brands. This environment will allow professionals to identify creative and specialised offerings within the wider context of the fair.
The exhibition will be completed by companies specialising in silver jewellery, precious stones, pearls, machinery, goldsmithing, packaging and industry-related services, providing a comprehensive and professional overview of the sector. Madridjoya will run concurrently with Bisutex, from 24 to 27 September at IFEMA MADRID, creating an integrated event for jewellery, costume jewellery and accessories. Within the Recinto Ferial, there will once again be areas for direct sales to professionals.