Madridjoya will shine brightly at the start of a new stage in September 2026
The trade fair will take place annually from September 24 to 27 at IFEMA MADRID, a vibrant venue with a great international presence, featuring a proposal focused on luxury, exclusivity, and design.
In 2026, Madridjoya will be the sector’s most glittering event in a single annual edition from 24 to 27 September at IFEMA MADRID. With a revamped and even more ambitious proposal than ever, Madridjoya will position the city as an unmissable meeting point for high jewellery and watchmaking.
This new momentum is supported by the success of the most recent edition in September 2025, which brought together nearly 200 national and international brands and featured a notable presence of professional visitors. The event was outstanding due to the high quality and broad diversity of its offerings; the new layout, with differentiated sectors and carefully arranged halls, which enhanced the attendees' experience. In addition, the trade fair highlighted high-end watchmaking with an event titled Prestigious Watchmaking in Madrid, with the support of Madrid City Council and the Guild of Jewellers, Silversmiths and Watchmakers of Madrid, further reinforcing the city's image as an exclusive, luxury destination.
All this means that Madridjoya will make the definitive qualitative leap in 2026 to establish itself as the international benchmark get-together for the exclusive jewellery and watchmaking, with the best professional meeting in an environment of excellence. The month of September is also a strategic time for jewellers, who wish to present their new collections at ideal dates in the sectoral calendar, aligned with the commercial planning and the Christmas campaign.
Julia González, the director of the trade fairs, says that “this new schedule allows us to offer an even more solid edition, with more international appeal, and a differential focus on luxury and design. Our commitment to the sector is to continue to create a benchmark space that drives business and enhances companies’ international success”.
The next edition of the trade fair will bring together all the ingredients to be the greatest professional showcase, with a carefully curated selection of brands of high jewellery and
Watchmaking. The event will be held in two pavilions of IFEMA MADRID, further enhancing the visitor experience with a strengthened programme of activities, aimed at offering more valuable content and promoting networking among industry professionals.
From 24 to 27 September 2026 at IFEMA MADRID, Madridjoya will showcase all the talent, creativity, and excellence of the sector in a unique environment.