Madridjoya September 2025 reaches 80% occupancy and strengthens its luxury offerings
The exhibition fair, which is a key commercial event for the jewellery industry, will be held from Thursday, 11 to Sunday, 14 September, at IFEMA Madrid, showcasing the most extensive selection of products and featuring leading, high-quality brands.
Madridjoya, the Salón Internacional de Joyería y Relojería Urbanas y de Tendencias (International Urban and Trendy Jewellery and Watch Exhibition Fair), organised by IFEMA MADRID, will take place from 11 to 14 September at the Recinto Ferial and has already reached 80% occupancy three and a half months before the opening day. Sales of the exhibition space allocated in Halls 4 and 6 to date are heralding great success, with more than 250 companies and brands already signed up to participate in this event, which has long been established as the most competitive showcase for the jewellery sector in the current Iberian market.
The 74th edition of Madridjoya is sure to be a milestone event, featuring an updated strategy that strengthens its luxury offerings, introduces a new segmentation, and showcases a well-designed, avant-garde aesthetic that enhances the halls. A proposal which will certainly provide trade visitors and exhibitors at the fair with a unique experience.
Companies wishing to participate in this edition can apply for exhibition space by clicking on this link.
An updated venue to drive the jewellery business
In the context of these innovations, the September edition of Madridjoya will highlight the differential value of concepts such as luxury, design, and trends as key to the competitiveness of jewellery offerings. From major fine jewellery brands to crafted pieces from Córdoba and a range of traditional to avant-garde designs, this edition guarantees visitors a comprehensive overview of the jewellery scene. Furthermore, the related industries sector will have a dedicated area in Hall 6, as well as access to the Cash & Carry offerings.
Argyor MRM Zen Diamonds and Diamantes Javier García are among the top firms to have confirmed, along with newcomers like Farras Sole and Anabel Aram, as well as other specialised proposals in contemporary and designer jewellery, such as Novecentonovantanove, DOTEA, and Emmedidue. Exclusive pieces from firms such as Sucesores Simon Franco, Bustinza, Generoso Gioielli, and Lecarre will represent the traditional jewellery sector. At the same time, brands like Salvatore Plata, Luxenter, and Lineargent will consolidate their presence in the silver and accessories area.
Regarding precious stones and pearls, visitors will see collections such as Regina Cora, Grupo Luan, and Luc Vets, among others. There will also be an area featuring watches with an international flavour, where firms like Grupo Movado, Daniel Wellington, and Cluse will be showcased. In the jewellery box and packaging areas, proposals from brands like Condevera, Novobox, and Compack will be on display.
Madrid, the sector's economic and strategic epicentre
Madridjoya is held in the best possible setting: Madrid is a city renowned as one of Southern Europe's most powerful trade centres and a natural link between Europe and Latin America. Madrid stands out as a cosmopolitan city, dynamic and open to the world with an ability to attract talent, investment and trends, characteristics that make it a benchmark venue for the jewellery sector.
With its excellent international connections, modern infrastructures and capacity to host top-tier professional meetings, Madridjoya is even more attractive as a launchpad for luxury, investment and talent.
Once again, Madridjoya will be held in conjunction with Intergift, Bisutex, and MOMAD to attract even more visitors and increase the commercial impact for all participating enterprises.