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21 May 2024

Madrid Car Experience, Spain's largest motoring promotion platform, starts tomorrow.

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The Minister for Industry and Tourism, Jordi Hereu y Boher, will attend the event on 22 May at 13:00, together with Luis Miguel Torres Hernández, Director General of Transport of the Community of Madrid. The Madrid Car Experience, which will be held from 22 to 26 May, will bring together nearly 30 participating brands in a new format that combines the presentation of new models with test drives, experiences and entertainment. The event will connect the industry with the public, who will be able to experience, test drive and choose the best car for them.

The Madrid Car Experience, the largest motoring event in Spain, is now open to the public. The event will commence this Wednesday with a new format designed to provide a high-impact experience for the public. Nearly 30 brands will be in attendance, showcasing their latest and most impressive models. Attendees will have the opportunity to experience, and test drive all the cars on display.

The event, organised by IFEMA MADRID, will be inaugurated on Wednesday 22 May at 13:00 by the Minister for Industry and Tourism, Jordi Hereu y Boher, and the Director General of Transport of the Community of Madrid, Luis Miguel Torres Hernández. It will be held until 26 May at IFEMA MADRID and will combine the exhibition of a wide variety of cars in the showroom with test boxes and other activities to learn about the main innovations in the automotive industry. This is all available in a distinctive leisure and entertainment environment.

Pavilions 1, 3 and 5, along with the outdoor areas adjacent to Pavilion 1, will serve as the meeting point for attendees to gain insight into the sector's latest offerings. These include a diverse range of model options, as well as the opportunity to explore the sector's new technologies and functionalities, which will assist in making informed purchasing decisions.

Showroom: the motoring stage

The exhibition will feature a large display area where manufacturers will showcase the latest models from 28 brands: Abarth, Alfa Romeo, Astara, ByD, Citroën, Cupra, DS, Ebro, Fiat, Ford, Honda, Hyundai, Jaguar, SUV, Kia, Kngloo, Land Rover, Lexus, Mazda, MG, Nissan, Omoda, Opel, Peugeot, Club Porsche España, Seat, Tesla and Volvo.

The event, which brings together historic and new brands, offers a unique opportunity to gain insight into the latest features, capabilities and technological innovations across all industries in the motoring sector.

Keep up to date with the latest news from the brands.

Outdoor Boxes: driving experience in test cars.

This is the exclusive area where you will find all the details of the latest model launches and innovations. This space is designed to provide visitors with an ideal environment in which to gain an understanding of the technological innovations, mobility and other features of the cars on display. It offers great accessibility for testing and feeling the car that best suits the needs of the public.

Indoor Electric Boxes: the test of electric cars

The public will have the opportunity to gain insight into the energy efficiency, power on the road, battery recharging, technological components, design and other features of these models through tests and experts on electric cars.

Electric Demo Show: the interactive guide to electric cars

To gain a comprehensive understanding of the features and benefits of electrified vehicles, this segment offers visitors the opportunity to explore the fundamental aspects of electric, hybrid and plug-in hybrid cars. This includes an insight into their operation, performance, driving modes, range in town and on the road, types of battery chargers and recharging times.

Autobello Car Exhibition: historic, sports and high-end cars

The exclusive exhibition of the most advanced cars and distinctive models will appeal to motoring enthusiasts. It will showcase a diverse range of vehicles, from supercars to classic icons, offering a comprehensive overview of the history of the automobile.

SIM Racing Experience: the thrill of racing cars

The state-of-the-art SIM Racing Experience simulator will provide visitors with the opportunity to experience the fast driving of Formula 1 and GT cars in realistic scenarios. This will allow them to gain an understanding of the feelings experienced by drivers in an environment of passion for speed.

Offroad Experience Porsche

This activity, sponsored by Porsche, will showcase a diverse range of off-road vehicles, suitable for a variety of terrains. At this static exhibition, experts will be on hand to provide advice on each of the models and their off-road capabilities, as well as to answer any questions you may have about these impressive vehicles.

Virutal Photocall Racing

An exclusive Virtual Photocall, developed by IFEMA MADRID LAB, offers participants the opportunity to experience the adrenaline rush felt by their favourite drivers. The event transports attendees to a unique and spectacular three-dimensional space, with the option of uploading the video to social networks.

Music Experience: Motoring and music come together in this experiential event.

This space will combine the latest car brands with a gastronomic proposal and a music festival to offer the public a unique experience. The event will feature several high-profile artists, including DJs David Álvarez from LOS40 and Jorge Sánchez from LOS40Classic, Biteme DJ, Jezz Espinoza, Jorge Bedoya, Strad, Zaza DJ, Lo que Diga Mi Señora, Novembre Electric, Bea Miau DJ, DJ Pedraza, Tangerine Flavour, Rola Rolingo and Chilover DJ.

Madrid Car Experience Partners

This significant event is supported by several leading brands, including AutoBild, Car&Driver and DAZN as Media Partners, Carwow as Digital Partner, and Goiko and Areas in the culinary section. Furthermore, visitors will have the opportunity to relax while learning more about Astara's subscription service, organised by Wenea and Astara Plaza, which offers the most flexible and simple way to enjoy a car for months. This proposal includes insurance, taxes and maintenance in a fixed fee.