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07 May 2024

The Madrid Car Experience Showroom showcases almost 30 brands, and is the best place to experience new car models

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This comprehensive exhibition of the automobile sector is the great car experience event coming to IFEMA MADRID from 22 to 26 May.

Madrid Car Experience, Spain’s biggest motoring event of the year will feature the most comprehensive range of vehicles and new products on the market. In the Showroom, the public will be able to get a closer look and try out the recently released products from the sector's major brands at the event.

The event, organised by IFEMA MADRID, will be held from 22 to 26 May with the presence of 28 brands. More than 150,000 visitors are expected to attend this new event in an exceptional exhibition space where they will be able to experience, test drive and choose their new car from the entire automotive world.  Attendees will also have the opportunity to enjoy  a full range of leisure activities, music and gastronomy as an essential part of the event, in the Food&Fun zone.

MCE Showroom will be the motoring stage

In addition to the twenty confirmed brands, eight more are to join this year to showcase their newest products at Madrid Car Experience: Abarth, Ebro, Ford, Kngloo, Omoda, Club Porsche Spain, Tesla and Volvo. They will join those already present; Alfa Romeo, Astara, ByD, Citroën, Cupra, DS, Fiat, Honda, Hyundai, Kia, Jaguar, Jeep, Land Rover, Lexus, Mazda, MG, Nissan, Opel, Peugeot and Seat, giving rise to the best showcase of the automotive world, bringing together historic brands with new companies that are revolutionising the market.

Abarth, a racing-inspired brand comes to Madrid Car Experience to showcase the passion for speed and performance in its vehicles; Ford, one of the giants of the sector, with its legacy of innovation and durability, will present a range of vehicles that combine advanced technology and performance; Kngloo, the newly emerging brand committed to sustainable urban mobility, offering compact and efficient electric vehicles. Omoda, the new automotive brand that unites tradition, capacity, technology and quality with innovation and cutting-edge spirit. Lexus, synonymous with luxury and quality, combines exceptional craftsmanship with innovative technology to produce premium vehicles with outstanding performance. The Porsche Club Spain, one of the most important automobile associations in the country, comes to MCE to broadcast the passion for this exclusive brand. The leader in electric mobility, Tesla will be present at MCE to showcase its latest high-performance electric vehicles in the midst of the Cyber Odyssey tour, where it will be exhibiting the Cybertruck; and Volvo, the Swedish brand that stands out for its commitment to safety and innovation, combining design with cutting-edge technology.

Discover all the latest news from the brands on the MCE website.

With this exhibition proposal, Madrid Car Experience has been created as a catalyst event aimed at engaging the public with knowledge on new automotive developments. It provides the opportunity to go on test drives and enjoy a driving experience, encouraging them in their purchase decision and providing all the information on the brands’ latest news and updates.

In the Showroom, manufacturers and distributors will have the opportunity to display their vehicles to the public and outline the capabilities of the new technologies incorporated in the vehicles, as well as to present the latest innovations in each segment.

Tickets on sale now!

Anyone interested in attending Madrid Car Experience can get their discounted tickets, 3x2 and 4x3 by accessing the advance tickets sale promotion (available on the website until 14 May) to buy your ticket for €9.

By purchasing a ticket, visitors will be able to access all the spaces of the event.

Madrid Car Experience will be held in Halls 1, 3 and 5 and in the outdoor areas next to Hall 1 where the outdoor test drive boxes will be located. Inside Hall 1 there will be the Food&Fun zone, where you can enjoy live music concerts, a full gastronomic offer, an exhibition of premium cars and a Racing car simulator area.