Madrid, the capital of networking and innovation in the petcare sector

Iberzoo Propet has ceased to be just a trade fair and has become a strategic meeting point for the pet sector in the Iberian Peninsula. With more than 16 editions under its belt, its cross-cutting model—which integrates veterinary medicine, retail, distribution, grooming, startups, and innovation—has given it a distinct identity on the international trade fair map. Now, the challenge lies in taking the leap to a broader dimension: growing in volume and international reach without losing the essence that has made it a benchmark.

The transversal model, key to success

On the international scene, major trade fairs focus their offerings primarily on accessories and food. The veterinary sector often holds its own forums, where the trade show is usually a complement to the more scientific aspect.

Iberzoo Propet breaks this mold to add value. The exhibition combines trade, coexists, and feeds into AMVAC's VetMadrid Congress, the true driving force of the event, with roundtables and business-focused presentations at the AEDPAC FORUM, grooming exhibitions, innovation awards, and many other events that generate a true ecosystem of synergy and networking that multiplies the value of the visit. This is an integrative and unique model in Europe, providing a distinctive offering for exhibitors, visitors, and international buyers.

The Madrid Factor, a Must

The location of an event is not simply a logistical factor, but a strategic element. And in this sense, Madrid offers decisive advantages. IFEMA Madrid offers first-class infrastructure, air connectivity with the main international hubs, and proven organizational capacity for major congresses and world fairs. But the Spanish capital goes further: it offers a complete experience that fosters networking and personal contact like no other.

The nightlife, the climate, the hospitality of its people, and the ease of travel make Madrid a social capital of the sector, where professional relationships are strengthened in a dynamic and attractive environment. Compared to cities like Bologna or Nuremberg, Madrid presents itself as a much more competitive and especially comfortable destination for an international meeting of this nature.

International Comparison

While Interzoo and Zoomark mark the European calendar with large-scale visitor and exhibitor numbers, their offerings focus on accessories and food, with a minority presence of products aimed at the veterinary sector, as this is not their primary audience. Iberzoo Propet, on the other hand, positions itself as a hybrid trade fair: a place where business, science, and innovation coexist. Its visitors, retailers, and veterinarians alike find answers to their needs. This unique model makes it a distinct and complementary competitor to major global events.

Expansion Opportunities

Having established itself as the leading Iberian trade fair, covering Spain and Portugal, Iberzoo Propet must now look to new territories. Latin America is the natural market, with a cultural and linguistic affinity that facilitates connection and a rapidly growing petcare industry. North America represents a strategic opportunity, where Spanish products enjoy prestige and competitiveness. Asia, meanwhile, maintains a growing interest in European design and innovation. The challenge is to position itself as a hub connecting Europe and these markets, attracting international buyers and strengthening Spain's image as a leading exporter in the sector.

Innovation and Startups

Another of Iberzoo Propet's major drivers is its innovation space. The Momentum area, dedicated to startups and new projects, projects the event as a showcase for young talent and creativity. Showcasing innovative products and services, many of which are still in their growth phase, allows these companies to connect with distributors, clinics, retailers, and potential investors. This innovative ecosystem reinforces Iberzoo Propet's role as a driving force in the sector and a breeding ground for trends.

Strategic Perspectives

The path to internationalization is not just a matter of attracting more foreign visitors. It involves building a global trade fair narrative, capable of being recognized as a benchmark outside its home territory. To achieve this, Iberzoo Propet must strengthen its international buyer programs, consolidate its startup space as a driver of innovation, diversify its offering, and incorporate new categories of B2C services related to pet care.

Conclusion

Iberzoo Propet has established itself as the leading trade fair in the Iberian Peninsula and now has the opportunity to take a qualitative and quantitative leap toward internationalization. With a unique model that integrates science, business, and innovation; with Madrid as a networking capital; and with the strength of a growing sector. All these factors will shape the future of Iberzoo Propet: from an Iberian hub to a global petcare platform.