Global trends in the petcare market: what pet parents have been buying in 2025
The global petcare market continues to grow steadily, but the real change is not only in volume, but also in the nature of demand. The petparent consumer—digital, informed, and emotionally attached to their animal—is transforming what they buy, how they decide, and what they expect from products and services in the sector.
The following analysis is based on global consumer big data from major search engines, marketplaces, and international digital platforms. These sources aggregate millions of searches, sales rankings, and online behavior patterns, offering a reading comparable to macroeconomic indicators of consumption. They do not describe isolated cases, but rather consolidated, observable, and measurable trends that reflect where the global pet market is headed.
Global platforms such as Amazon and Alibaba allow real-time tracking of the purchasing behavior of millions of consumers. Added to these are artificial intelligence-based analysis tools such as Axio, a platform specializing in advanced reading of web data, searches, and digital consumption signals that identifies emerging demand patterns before they consolidate in traditional channels. Its value lies in transforming large volumes of scattered information into actionable market insights.
Categories with concentrated demand
Specialized nutrition and functional foods
Food continues to be the main focus of recurring spending. Data from global marketplaces shows high turnover in value-added products: functional formulas, natural ingredients, and premium positioning. Nutrition is no longer a basic purchase but a decision linked to health, prevention, and longevity.
Interactive toys and cognitive stimulation
Products aimed at mental stimulation and active entertainment show some of the most consistent growth. The signal is clear: the emotional well-being of animals is gaining importance in contexts of urban life, long working hours, and more time spent alone at home.
Comfort and rest
Beds, shelters, and ergonomic accessories maintain solid demand. Analysis of global e-commerce reflects a progressive equalization between animal comfort and home comfort. Pets are fully integrated into the domestic space and the consumption decisions associated with it.
Preventive health and supplements
Probiotics, joint supplements, and digestive or immune support products are recurring bestsellers. Spending is shifting toward prevention and long-term care, reinforcing a more responsible and medicalized view of pet ownership.
What these market signals tell us
Sustained premiumization of the sector
The data confirms that price is no longer the main deciding factor. Pet parents prioritize perceived benefit, trust, and evidence of value, which is driving an increasingly sophisticated market.
The consumer experience as a driver of purchase
Products that simplify daily management—automation, connectivity, ease of use—are gaining visibility and encouraging cross-purchasing. The owner's experience is now a key element of the value proposition.
Sustainability as a structural criterion
A cross-sectional reading of web data and digital platforms points to a growing preference for solutions with natural, responsible, or eco-friendly components, especially in European markets, where this factor directly influences purchasing decisions.
The analysis of big data from global marketplaces and artificial intelligence tools paints a clear picture: the pet market is entering a phase of maturity in which growth no longer consists of expanding the catalog, but rather aligning with the consumer's deep motivations.
For manufacturers, distributors, and specialized retailers, these trends are not a snapshot in time, but a strategic roadmap. Demand is global, measurable, and already shaping which categories, attributes, and proposals will concentrate opportunities for innovation, differentiation, and growth in the coming years.
Sources: Pets2B consulting. Axio.