Why exhibit?

It is very important when determining your presence at the fair to be clear about the objectives that your company intends to meet by participating.

Within IBERZOO+PROPET these could be:

Sales:

• Generate sales processes.
• Build a good database of potential customers.
• Commercial Contacts:
• A place to meet with current and potential clients.
• Re-educate customers on our product.
• Vertically exploit the distribution channel and cross sales.
• Gauge the customer’s opinion.
• Recover customers.
• Sectoral research:
• Conduct market studies.
• Test new products and services.
• Test a marketing campaign.
• Test brand image and perceptions.