Why exhibit?

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Two girls looking at some fish at the fair

Why exhibit?

It is very important when determining your presence at the fair to be clear about the objectives that your company intends to meet by participating.

Within IBERZOO+PROPET these could be:


  • Generate sales processes.
  • Build a good database of potential customers.
  • Commercial Contacts:
  • A place to meet with current and potential clients.
  • Re-educate customers on our product.
  • Vertically exploit the distribution channel and cross sales.
  • Gauge the customer’s opinion.
  • Recover customers.
  • Sectoral research:
  • Conduct market studies.
  • Test new products and services.
  • Test a marketing campaign.
  • Test brand image and perceptions.