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12 March 2024

The Moda Óptica section to showcase fashion trends and innovation in eyewear at ExpoÓptica

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Eyewear is the fashion accessories par excellence, and from 12 to 14 April, top industry firms will be at IFEMA MADRID, showcasing the main trends in visual health and style.

ExpoÓptica, the leading optics, optometry and audiology trade show on the Iberian Peninsula, will be held from 12 to 14 April, and organiser IFEMA MADRID has confirmed the participation of a plethora of leading optical fashion companies.

Top firms like MrBoho, Morel Eyewear, Woodys Eyewear, Visibilia, Grupo Velada, Tiwi, Bolon, Jisco and Servision, among others, will be at ExpoÓptica 2024 to present their most innovative designs and give a glimpse of future eyewear trends brimming fashion and style that also care for wearers' visual health.

Trade visitors to this thriving section of ExpoÓptica will get a comprehensive overview of the trends that have gained popularity in recent years and that are influencing the evolution of optical fashion. These include geometric and asymmetric frames, the return of seventies and eighties retro-style designs, coloured lenses, items manufactured from sustainable materials such as bamboo and biodegradable acetate, oversized sunglasses, minimalistic thin frames, simple designs, and high-tech options with lenses that change with light conditions and frames with activity tracking, to name but a few.

Innovations in fashionable eyewear from leading brands

MrBoho will be at the show with a great selection of innovations in optical fashion. Visitors will see their latest sunglasses and prescription glasses in a collection that combines style with functionality to redefine the concept of elegant eyewear. You can also place orders at the stand.

In the meantime, Morel will present a supremely comfortable collection featuring a patented screwless hinge. The new ANNA concept is full of femininity and nuances, teaming shades of gold with glittery red and a frame with contrasting transparent temples. LISA is a model featuring a striking blend of three acetates for a warm, fashionable look, multiple bezels and a front that adds depth. The SUPERNOVA concept introduces chunky modern frames for men with impeccable polishing and transparent colour at the temples.

Woodys will present a spring-summer collection with 42 models and 189 references that follow the brand's line to create a solid, identifiable image: harmonious colour combinations, exclusive laminates and finishes, and high-quality materials. Some innovative designs are focused on attracting a younger audience, with thicker, trendier shapes and better-fitting frames, acetate on the arms, and high-end materials like titanium.

Visitors can also check out the TIWI collection of cutting-edge, sophisticated designs for fashionistas, as well as classic styles. With a large collection of frames manufactured with premium materials from Canada, these styles feature shapes with interesting angles and combinations of volumes and colours ranging from bold to neutral. There are also accessories in acetate and crystal chains to complement the glasses, which have Italian-made organic lenses and guaranteed UV protection.

In addition to these innovations, many more firms will showcase their new optical fashion products in Hall 10 at IFEMA MADRID.

Fashionable eyewear accompanied by training and knowledge at the OPTOM Congress and the ExpoÓptica Forum

In addition, in the field of optics and optometry, this new edition of ExpoÓptica also be the setting for the OPTOM 2024 Congress, whose slogan this time is ‘The evolution of the visual system in species’, with master conferences and plenary sessions.

This year's ExpoÓptica Forum is committed to training, hence the availability of expert sessions on business management, marketing and using artificial intelligence to boost sales. There will even be a presentation of an Italian success case in the eyewear rental market, among other topics of interest.

ExpoÓptica 2024 will take place in Hall 10 of the Recinto Ferial, uninterruptedly from 10.00 to 20.00 on 12 and 13 April and from 10.00 to 18.00 on 14 April.