Bisutex sees an increase in participating brands and product renewal

Bisutex, Salón Internacional de la Bisutería y Complementos (International Fashion Jewellery and Accessories Trade Fair) organised by IFEMA MADRID, has ended its February edition, an event marked by the expansion of its exhibition offering and increased specialisation. The fair showcased 450 national and international brands, 14.9% more than at the February 2025 edition, confirming the positive outcome of this trade event in the schedule.

For three days, Halls 6 and 8 hosted a programme designed to facilitate business and immediate product replenishment, as well as the launch of new collections of costume jewellery, fashion jewellery, and accessories. Held from 5 to 7 February to coincide with MOMAD, the fair maintained a steady flow of professional visitors, including specialist retailers, distributors and sales agents who were there to purchase the pieces that will adorn the looks of 2026.

Design, trend and differentiation

The February edition highlighted the sector’s commitment to collections with greater identity and added value. Standout pieces included organic-inspired designs, metallic finishes, combinations of natural materials and minimalist proposals conceived for versatile use and adapted to differing professional needs.

Meanwhile, the Minis Space, devoted to young companies and emerging designers, was another major focus of interest. More than 60 brands brought creativity and fresh perspectives to the sector, reinforcing the balance between established labels and emerging talent.

The next Bisutex will take place from 24 to 27 September 2026, this time coinciding with Madridjoya, thereby broadening business opportunities for the sector.