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Advantages of Exhibiting

When making decisions regarding your attendance at the fair, it is very important to define a series of clear objectives that your company wishes to achieve through its participation at the event.

At srr June 2012 these may include the following:

  • Sales:
    • To generate sales.
    • To build a solid data base of potential clients. .
  • Trade Contacts:
    • An opportunity to meet and mingle with current and potential clients.
    • To inform your clients regarding your products.
    • To exploit the distribution channel vertically, along with crossed sales.
    • To canvas client opinions.
    • To recover clients.
  • Sector Research:
    • To carry out market studies.
    • To test out new products and services.
    • To test out new marketing campaigns.
    • To test brand image and perceptions.
  • Brand Positioning:
    • To create and strengthen brand awareness.
    • To position and re-position brands.
    • To establish contact with investors.
    • To develop new markets.
  • Distribution Channel:
    • To identify and attract new partners and distributors.
    • To provide coverage for current distributors.
    • To build a reputation in order to secure future agreements. .
  • Media:
    • Keep open the channels of communication with publishers and journalists.
    • To promote the publication of news items regarding new products and services.
    • To achieve an impact in the general media.


Advantages of participating:

Trade fairs:

  • Are the most economic and efficient way to win market share.
  • Constitute the most complete communication tool where direct, face to face interaction takes place between the buyer and the seller and the five senses are put into operation.
  • Allow the obtainment of a high volume of information in a short period of time.
  • Are the ideal place to establish business contacts: to meet up with regular customers and to win over new clients, offering new services and/or products.
  • Enable you to monitor the degree of satisfaction of real or potential customers with your products compared to those of competitors.
  • Provide on-the-spot feedback on the introduction of new products and/or improvements in existing ones.
  • Make a considerable impact on the purchase decision-making process.
  • Are fundamental for seeking out export opportunities. Trade fairs provide access to the international market at the best price. They are a real platform for corporate internationalisation strategies.
  • Help to reinforce corporate images.
  • Provide a unique opportunity for identifying potential suppliers, sub-contractors, agents, importers and distributors.
  • Allow you to get a clear idea about competition: who they are and what the position of your company is compared to theirs. They also allow you to get to know your competition's customers.
  • Facilitate research on your company's price policy compared to that of the competition.
  • Are the best way to sound out the market, to find out about current and future trends.
  • Provide an excellent opportunity for commenting on problems and new trends with other trade visitors in the sector.
  • Enable participation in days and parallel events which help to assess market development and its trends.

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