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Sacha London Receives a Futurshop Award

The footwear company, Sacha London, received the Futurshop Award for Innovative Business Initiative during the last edition of the Retail Innovations and Solutions Exhibition, ExpoRetail 2012, which took place from 17th to 19th October at Ifema.

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With this award, the fair's organisers sought to highlight the enormous possibilities that the "footwear personaliser" developed by Sacha London entails for the retail sector.

At present, more than 20 points of sale throughout Spain currently have the technology that enables customers to personalise the brand's shoes. With this innovative application, buyers can adapt Sacha London's models to their tastes and dress-sense by changing both the shape and colour of the shoes and even adding a range of different details.

The Futurshop Awards recognise the products, services, solutions and projects that have come to serve as a point of reference for the retail sector due to their innovative appeal.

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