Núñez de Arenas builds a coherent and lasting elegance

How would you define Núñez de Arenas? What is the essence of the brand and the values that have underpinned it since its beginnings?

Núñez de Arenas is a Spanish menswear brand with a very clearly defined DNA, combining tradition with a contemporary interpretation of men’s dressing. From the very beginning, the brand has focused on versatile, well-thought-out garments designed to bring real value to the customer and accompany him in his daily life, regardless of the moment or occasion.

Our essence is rooted in functional design, attention to detail, and a strong focus on the end consumer. Although we operate across different business models—retail, multi-brand, and B2B—all decisions are made with a single objective: understanding what the customer needs and how we can offer it in the best possible way. We understand fashion as something coherent, honest, and long-lasting.

Once again, you are taking part in MOMAD. What does this trade fair represent for you professionally?

MOMAD is a key event in the professional calendar of the sector and a strategic meeting point for Núñez de Arenas. It allows us to maintain direct contact with our clients, distributors, and potential partners, both nationally and internationally, in an environment where dialogue and relationships remain essential.

For us, MOMAD is also an opportunity to showcase the brand’s evolution, share where we are heading, and reinforce our positioning as a solid and consistent player within menswear, especially in the specialised retail channel. Beyond visibility, it is a space to generate business, listen to the market, and continue building long-term relationships.

What new developments will you be presenting at this edition?

At this edition, we are presenting our two upcoming collections for 2026, which clearly reflect our approach to menswear: we design for the real man, following trends and adapting them to a natural, uncomplicated way of dressing. We want our garments to be enjoyed in everyday life and to accompany the customer in different moments, becoming part of his lifestyle and movement.

Beyond the product itself, MOMAD allows us to showcase progress in the brand concept and in how we present our collections, all aligned with our strategy of growth, professionalisation, and development of new markets. For us, it is essential that everything surrounding the product is aligned with this vision.

Is there any collection, garment, or line that particularly defines the brand’s current designs?

At Núñez de Arenas, we are proud of each and every one of our products. Behind every garment there is a great deal of work, reflection, and care throughout the process. Our proposal is built on a very balanced quality–price relationship, reflected across all categories, from entry-level basics to tailoring.

If I had to highlight something at product level, the progress we have made in recent collections in sport trousers and transitional pieces is probably what makes me most proud, as this is where the brand’s evolution is most clearly reflected.

In a context of increasingly conscious consumption, what criteria are key for Núñez de Arenas when designing and producing collections?

For us, conscious consumption begins with product design itself. We conceive collections with durability, coherence, and the ability of each garment to remain relevant over time, beyond a single season. We design fashion intended to be worn, combined, and enjoyed for a long time.

We work with well-structured, clear, and easy-to-understand collections, avoiding overproduction and taking a very responsible approach to planning. We believe that doing things properly means offering an honest product, aligned with the real needs of the customer and with a proposal that makes sense in the long term, both for the consumer and for the point of sale.

What trends are you currently observing in the sector?

We are seeing a clear shift towards more comfortable and versatile ways of dressing, where the blending of styles is increasingly important. Male consumers are looking for garments that can accompany them in different contexts and fit naturally into their lifestyle, without the need to compartmentalise their wardrobe.

At the same time, customers increasingly value the shopping experience. In this context, specialised retail continues to play a key role when it offers advice, proximity, and a clear, coherent product selection. We believe this is one of the sector’s great opportunities: combining well-designed product with an experience that delivers real value to the consumer, both in physical stores and digital channels.

Sustainability and responsible production are increasingly present in the sector. What role do these aspects play within your brand?

For us, sustainability is not a trend, but a long-term way of understanding the business. It is embedded in how we design, plan, and produce our collections, with a realistic approach that is coherent with the market in which we operate.

We focus on optimising processes, selecting responsible suppliers, and developing more efficient collections, prioritising longer product life cycles and decisions that make sense both for the customer and for the point of sale. We believe in sustainability integrated into the brand strategy, applied with rigour and aligned with the real needs of consumers.

The fashion industry is highly competitive. What do you believe differentiates Núñez de Arenas in today’s market?

We know the business we operate in very well, and we strive to make decisions based on that knowledge and on the experience accumulated over the years. We have a very comprehensive view of the product and work by auditing the entire process from start to finish—from design to the point of sale—because we believe that this rigour is reflected in the proposal the customer ultimately receives.

At the same time, we are very aware that fashion is, above all, a people business. That is why we place so much emphasis on the team, the end customer, and our relationships with partners. We believe that this balance between careful management and a close, human way of working is what allows us to continue growing with solidity and coherence.

Has the customer profile or their expectations changed in recent years?

Yes, clearly. Today’s customer is more informed and more demanding. They are not just looking for a product, but for brands with identity, coherence, and a clear proposal. They value transparency, the overall experience, and the relationship established with the brand, both at the point of sale and across other channels.

This evolution has led us to adapt and continue evolving in design, communication, and commercial strategy, always with respect for our essence. Listening to the customer and understanding how their expectations change is key to remaining relevant over time.

From a professional perspective, what do you expect from this edition of MOMAD in terms of visibility, contacts, and business opportunities?

From a professional standpoint, we aim to strengthen the brand’s visibility and, above all, to consolidate relationships with existing clients while generating new business opportunities. MOMAD is a highly suitable environment for holding meaningful conversations and identifying potential synergies, particularly within the framework of our international expansion project.

For us, the fair is a platform that allows us to continue growing in an orderly manner, connect with new markets, and further position Núñez de Arenas as a benchmark menswear brand, both within Spain and internationally.