The new channel offers a new design and better functionality for exhibitors and visitors, as well as personalised experiences for each user The website contains all of the programmes, news and information on the Trade Fair, its specialised areas and its business meetings.
SMART DOORS, the International Doors and Automated Devices Exhibition, launches a new website, with improved functionality and a new image, making it more user-friendly for visitors and exhibitors.
Its design, as well as the new content management system (CMS), enables contextualised and personalised online experiences, in addition to optimising user participation and interaction, regardless of the device used to access it.
The new SMART DOORS website offers visitors, exhibitors and general public all of the programmes, news and information on the Trade Fair, as well as the various activities held.
In short, this renovated digital channel has become one of the main pillars in generating a solid link between SMART DOORS and its exhibitors and visitors, because it allows everyone to connect with each other, improving their communication and experience. The aim is also to promote effective participation at fairs and events, which will translate into a stimulus to increase business exchanges and access to knowledge.
This change comes at a moment of digital transformation for IFEMA, with the aim to improve its online positioning and to provide a quality online service, suited to the times, for the over 3.6 million people who every year attend the trade fairs, congresses, conventions and other events held in the facilities. Last year IFEMA reached 20 million website views, between its entire portfolio of events.
About SMART DOORS
Organised by IFEMA, SMART DOORS will hold its second edition from the 25 to 28 February 2020, alongside SICUR, the international benchmark event in Spain on comprehensive security. SMART DOORS 2020 will offer a full showcase of new products in commercial, industrial and garage doors; fast doors and loading docks; rolling doors; fire-resistant doors, as well as automation devices, control systems, and door components and fittings. There will also be a large presence of pedestrian automatic doors, doors for clean rooms, airtight rooms and operating theatres, making this Trade Fair a unique event in Spain.
The marketing offer is complemented by a programme of Technical Conferences that will discuss the latest news and issues of professional interest regarding new regulations and certification, and they will also focus on key matters in sector development and innovation, such as connectivity or the Internet of Things, among others.