Rubén Amadó (U-POWER): SICUR 2026 strengthened our relationship with customers and partners

How is personal protective equipment evolving?

Occupational safety is constantly evolving and, as such, personal protective equipment must evolve alongside it. In our view, one of the major challenges facing the sector is to combine protection, comfort, sustainability and technology in a single product. A worker who uses PPE that is comfortable, lightweight and ergonomic will wear it correctly throughout their working day, significantly increasing their level of protection.

We also consider it essential to promote training and awareness regarding the correct use of PPE. Even the best technology can only reach its full potential when it is paired with the correct selection and use of equipment.

Finally, we believe that the future lies in continuous innovation, based on increasingly advanced materials, sustainable manufacturing processes and solutions capable of improving both the safety and quality of life of professionals. That is precisely the direction in which U-POWER will continue to lead in the coming years.

How does U-POWER help to improve safety?

At U-POWER, we understand that occupational safety is not just about protecting workers, but about improving their well-being throughout the working day. Our aim is to develop personal protective equipment that combines the highest standards of safety with innovation, ergonomics, comfort and design.

As European leaders in safety footwear, we continuously invest in research and development to incorporate technologies that enhance the user experience without compromising on the highest level of protection. This philosophy has enabled us to transform the traditional perception of safety footwear, turning it into an item that delivers performance, comfort and well-being.

Our commitment goes beyond the product itself. We work closely with distributors, key accounts and end users to understand the specific needs of each sector and offer solutions tailored to each working environment. Continuous innovation, manufacturing quality and a high standard of service are the cornerstones of our value proposition.

What products and services are offered in this field?

U-POWER offers a comprehensive range of protective equipment for professionals, with products including safety footwear, workwear, protective gloves and other personal protective equipment.

At SICUR 2026, we presented some major new products, notably the new RED STRATOS collection, featuring our innovative Super Critical sole technology – a development that sets a new standard in cushioning, energy return and comfort. Its launch was accompanied by a high-profile international campaign starring Ronaldinho, reflecting our brand’s innovative and distinctive character.

We also presented significant developments in our range of gloves, with a particular focus on the new size 24 models, which offer exceptional tactile sensitivity, greater dexterity and a high level of comfort, meeting the demands of the most challenging jobs.

In workwear, we have also introduced new collections designed to offer functionality, durability and a modern look, providing our customers with a comprehensive protective solution under a single leading brand.

All of this is backed up by strong commercial support, technical advice, training for distributors and users, high product availability and a logistics service designed to offer maximum speed and reliability.

How would you assess U-POWER's participation at SICUR 2026?

SICUR is the leading event for the safety sector in Spain and one of the key trade fairs in Europe. For U-POWER, taking part in this year’s event has been a strategic opportunity to strengthen our position as a leading and innovative brand.

The trade fair enabled us to showcase our latest products to distributors, customers, opinion leaders and professionals from a wide range of sectors, and we received a very positive response both to the new RED STRATOS collection and to the innovations incorporated into our ranges of gloves and workwear.

In addition to the significant number of business contacts generated, SICUR has enabled us to gain first-hand insight into new market trends, identify emerging user needs and strengthen our relationships with customers and partners.

These types of events are essential for us to keep growing, share knowledge and continue to develop solutions that bring real value to the professionals who use our products every day.