Nuria Herrera: Lyreco Intersafe Iberia: Nuria Herrera Forecasts Substantial Business Opportunities
Nuria Herrera, Director of Lyreco Intersafe Iberia, notes that the company’s participation in SICUR 2026 will help generate a significant number of business opportunities in the coming months.
“The fair has once again proven to be an excellent opportunity to reinforce our presence in the sector and a highly valuable platform for driving commercial relationships and exploring new avenues for collaboration”.
How do you value Lyreco Intersafe Iberia’s participation in the latest edition of SICUR, and how many visitors did you receive?
The assessment of our participation in SICUR 2026 is very positive. Although we are still in the analysis and follow-up phase for the contacts generated, our sales team particularly highlights the quality of the conversations held and the interest shown by visitors to our stand.
How was the company’s stand designed, and what was showcased there?
Regarding activities, for this edition we designed a stand with an open and practical layout. We conducted live product demonstrations alongside some of our strategic partners and featured a live personalisation area for workwear.
What innovations in occupational safety were presented?
We took advantage of this edition of SICUR to showcase our comprehensive occupational safety proposal. Notable innovations included the new Lyreco Intersafe private label range of gloves, respiratory protection, and eye protection. In the realm of sustainability, we presented the Seaqual project, introducing garments made with recycled polyester yarn derived from marine plastic waste, as well as our sustainable workwear collection. Additionally, we demonstrated how a PPE (Personal Protective Equipment) vending machine can facilitate the immediate availability of various safety products in industrial environments.
What new business opportunities do you expect to gain from your presence at the fair?
Initial impressions suggest that this participation will contribute to a good number of business opportunities in the coming months. The fair has once again been an excellent opportunity to reinforce our presence in the sector, maintain direct contact with regular clients, and present our solutions to future customers. In short, SICUR has re-established itself as a key meeting point and a valuable platform for driving commercial relationships and exploring new avenues for collaboration, demonstrating our comprehensive support service for companies.
What new business opportunities do you expect to gain from your presence at the fair?
Initial impressions suggest that this participation will contribute to a good number of business opportunities in the coming months. The fair has once again been an excellent opportunity to reinforce our presence in the sector, maintain direct contact with regular clients, and present our solutions to future customers. In short, SICUR has re-established itself as a key meeting point and a valuable platform for driving commercial relationships and exploring new avenues for collaboration, demonstrating our comprehensive support service for companies.