Andrés Martínez: Participation in SICUR 2026 marks the official unveiling of our new entity, Hyfire Iberia
Hyfire Iberia is contributing to the fields of safety and prevention by introducing wireless technologies for fire protection, as explained by Andrés Martínez, the company's Managing Director. "These solutions allow for reduced installation times and costs, offer greater flexibility in complex buildings, and guarantee very high safety standards." The company's participation in SICUR 2026 "will provide the ideal opportunity to demonstrate its full potential to the Iberian market".
What advantages do Hyfire products and solutions bring to the fields of prevention and safety?
Hyfire Iberia SL, part of the international Orama Group, contributes to safety and prevention by incorporating the Hyfire brand into the Spanish market and introducing wireless technologies for fire protection. These solutions make it possible to significantly reduce installation times and costs, provide superior flexibility for complex building structures, and ensure extremely high safety standards.
An approach oriented toward quality and responsibility guides the company's activities; we work alongside professionals, installers, and designers to promote a transition towards more modern and sustainable solutions.
Which devices are the focus of the company's current portfolio?
Hyfire Iberia's offering centres primarily on Hyfire wireless devices, designed to respond to the needs of a sector in continuous evolution. Hyfire technologies combine reliability, installation speed, sustainability, and the highest safety standards. The portfolio is conceived to address the challenges of an evolving industry and to leverage both local production capabilities and the international expertise of the Orama Group.
What strategic value will your participation in SICUR 2026 hold?
Participation in SICUR 2026 acquires a dual strategic value: on one hand, it represents the official presentation of our new entity, Hyfire Iberia SL, and on the other, it offers the ideal opportunity to demonstrate the full potential of Hyfire's wireless solutions to the Iberian market. At the exhibition, we will highlight the concrete advantages of these technologies: reduced installation times, contained costs, greater design flexibility, and maximum levels of security.
Beyond technology, what other areas of the sector is your company committed to?
In addition to technological solutions, at Hyfire Iberia we are also committed to the growth and training of the sector. The future of the fire protection industry lies in wireless solutions, which are not merely a trend but a true technological evolution. To accompany this transformation, we are building networks of qualified professionals through our "Wireless Partnership" programme, with the objective of creating a solid group of experts capable of implementing and deploying these solutions effectively.
What other issues related to Hyfire's evolution or values would you highlight?
At the same time, Hyfire promotes collaboration between local and international entities, with the conviction that sharing experiences is essential for market development.
The values of the Orama Group - digitalisation, transparency, responsibility, and customer proximity - are not just words, but principles that guide every one of our decisions and are reflected in our solutions and in the way we work with partners and clients.
Through the combination of wireless innovation, training, and international collaboration, Hyfire Iberia SL contributes to the evolution of the fire protection sector in an effective and sustainable manner.