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22 March 2024

‘Where beauty means business’: new launch campaign for Salón Look 2024

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The leading event for the image and beauty sector in Spain and Portugal will be held from 18 to 20 October 2024 in Halls 12, 14 and 14.1 with numerous new features, starting with a new image and launch campaign

A disruptive design has been chosen to launch the new image of Salon Look 2024, which, with the slogan ‘Where beauty means business’, will update an image that has been giving great results for 25 years. Spain and Portugal's leading sector event will take place from 18 to 20 October 2024 in Halls 12, 14 and 14.1 at IFEMA MADRID, with a new image featuring a very different style to its predecessor. This restyling is one of the first innovations and surprises that Salon Look is preparing for this year’s edition.

“The photographic style is designed to look up to date and highlight the many types of beauty, and that at Salón Look we work for each and every one of them. Beauty is diversity, and that's what we want to represent with this proposal. After 25 years of the fair, it was time to make this change,” says Julia González, director of Salón Look.  

The restyling is accompanied by a new slogan that puts the focus on the business side of the trade fair: “Where beauty means business”, which reinforces this new stage, marking the evolution of the event as well as the objectives for coming editions.

See the official website of Salón Look.