Look, the professional beauty event
Look, the leading event for the professional beauty industry in southern Europe, will take place at IFEMA MADRID from 13 to 15 November 2026. Over the course of three days, it will bring together emerging brands and international firms to showcase new products, trends and solutions that are shaping the future of the sector.
With a focus on training, innovation and professional development, Look offers experiences, specialist conferences and networking opportunities that foster the growth of professionals and businesses.
It’s the must-attend event for discovering the latest in hairdressing, barbering, beauty treatments, cosmetics, nail care and make-up, and for connecting with a community that is transforming the professional beauty industry.
What you will find at Look
- Professional sectors: Beauty, hairdressing and barbering, nails and make-up, featuring the latest trends and new products shaping the industry.
- Business: Spaces designed to bring brands and professionals together, alongside the international buyer programme.
- Training: Specialist sessions and conferences to enhance technical skills, management capabilities and professional development.
- Live stages: Main Stage, Look Focus and Beauty Corner, featuring demonstrations, inspiration and creative content.
- Innovation: Digital solutions and access to Liveconnect to enhance the experience before, during and after the event.
Salón Look areas
¿Why should you visit Look?
Grow your network of contacts
Meet new suppliers and customers and strengthen commercial relationships with existing ones, multiplying business opportunities.
Generate new business opportunities
Build new business relationships: Initiate, continue or close purchasing processes and orders with or through the distribution channel present at the fair.
Enjoy the wide range of products and services on offer
Analyse and directly check the characteristics of the product/services offered by the leading brands in the sector.
Learn about new market trends
Look offers contents focused on innovation and training to boost the image and integral aesthetics sector.