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21 July 2023

SALÓN LOOK announces a new edition of the Business Meeting

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This professional event will be held in the framework of the International Image and Integral Aesthetics Exhibition on 4 November from 10.00 to 14.00

From 4 to 6 November 2023, IFEMA MADRID will organise a new edition of SALÓN LOOK, an image and beauty event with an extensive programme of professional activities that will kick off on 4 November with the 5th edition of the Business Meeting, sponsored by Kemon. This professional gathering for cosmetic and hair styling professionals will consist of beauty sector entrepreneurs, distributors and wholesalers.

There will be talks and debates on interesting topics courtesy of prestigious experts. One of these is Óscar Mateo, communication and market research manager at STANPA, who will update his audience on the situation of the Spanish Hair Styling and Professional Aesthetics Market in 2022; this will be followed by an interesting Panel Discussion on the value and role of leadership in the current context, in which big names from the professional beauty sector such as Rubén Sanagustín, Frédéric Logodin, Juan Cabero and Julia González, director of Salon Look will take part. Likewise, Boris Soler, a specialist in corporate communication and emotional marketing, will give a talk entitled “Social networks are made for us, use them to boost your turnover”. He will be followed by David Rodelas, an international hair salon management trainer, who will share the secrets to boosting the economy and tips to increase income and profitability. Vicens Alujas will bring the day to a close with an inspirational presentation. This sociologist with a Master's in clinical psychology, personal development and leadership will explain the importance of investing in well-being and how to live without suffering.

The event will be presented and moderated by journalist Gorka Zumeta.

The idea behind this meeting is to provide the latest information and best strategies for driving the cosmetic industry business. Spanish Cosmetic and Perfumery Association (STANPA) and the National Association for Companies in the Professional Hair and Beauty Sector (ANEPE) will collaborate on the initiative.

Tickets for the 5th SALÓN LOOK Business Meeting, which cost €50, include an invitation to the 25th Anniversary Cocktail Party at 20.00 in the evening of 4 November. Tickets are available from the Salon Look website.