The value of the promotional gift sector, present at PMG Promogift, will exceed 2.5 billion euros in turnover by 2025
These are good times for the sector, which will be patent at the next edition of the Salón Internacional del Regalo Promocional (International Promotional Gifts Trade Fair) at IFEMA MADRID, once again supported by AIMFAP and FYVAR.
The Salón Internacional del Regalo Promocional (International Promotional Gifts Trade Fair), PMG PROMOGIFT 2026, will once again host the promotional gift sector in January 2026, which expects its turnover in Spain to exceed 2.5 billion euros in the 2025 financial year. The industry will hold its annual meeting at the largest trade event for professional gifts in Southern Europe, IFEMA MADRID, from 12 to 14 January (Monday to Wednesday). The show is expected to reach a record level of participation, with 180 exhibiting companies and 7,000 professional visitors from 5,000 companies.
The Association of Importers, Wholesalers and Manufacturers of Promotional Items, AIMFAP, and the Association of Advertising and Promotional Goods Manufacturers and Vendors, FYVAR, have renewed their support for the leading sector exhibition for the Iberian Peninsula. Their analysis of the sector reveals that business is good, with growth this year standing at around 5% compared to the previous year.
A financial period marked by stability, having managed to overcome a challenging economic environment, especially during the first half of the year. A distribution of orders -smaller than in previous years- throughout the year has been noted, although, as is usual in this sector, the Christmas campaign is the most significant.
The textile segment is once again the strongest within the PTO industry and will be well represented at the 18th edition of PMG PROMOGIFT.
For all these reasons, companies in the promotional gift sector –distributors, wholesalers and importers associated with AIMFAP and FYVAR- have a positive outlook on their 2025 campaigns, and look forward with enthusiasm to participating in PMG PROMOGIFT, the best commercial and business platform, where they can ensure maximum visibility for their new products, thus achieving the greatest return on their investment.
PMG PROMOGIFT will take advantage of synergies with C!PRINT Madrid - the leading trade fair for professionals seeking the latest innovations in printing, visual communication solutions and customisation - with which it will again coincide on two days of the fair at IFEMA MADRID.