A total of 110 companies from 6 countries will meet at the fourteenth edition of the International Promotional Gift Show, PROMOGIFT 2022, organised by IFEMA MADRID, in Hall 12 of the Exhibition Grounds, from 22 to 24 March. Participation figures that once again confirm this event as the top fair for this industry in southern Europe.
The leading companies in this economic segment - manufacturers, distributors and importers of promotional and advertising gifts and machinery - will show the latest range on offer in the market, in an event aimed at the broad group of professionals in the promotional item advertising (PTO) sector, made up of promotional business gift dealers, advertising agencies, communication agencies, sign makers, graphic arts, and souvenirs, among others.
This is the only specialised event held in Spain where promotional gift professionals can find all the information on the specialised business offer simultaneously in a single venue, establish close business contacts with the distribution channel, schedule meetings with current or potential suppliers, analyse and directly verify the characteristics of the products or services on show, expand the knowledge and application of technologies and services, directly compare the characteristics of the entire specialised offer, secure distribution agreements for products or services, and assess the possibility of future participation as an exhibitor, among other business opportunities. In addition, PROMOGIFT, the International Promotional Gift Show, is a key distribution tool for defining image and content aimed at the end consumer.
PROMOGIFT also enjoys the renewed support of the two business associations in the sector, the Association of Importers, Wholesalers and Manufacturers of Promotional Items (AIMFAP) and the Association of Manufacturers and Sellers of Advertising and Promotional Items (FYVAR). The two associations agree in their positive analysis of the prospects for this industry, which has a yearly turnover of 2 billion euros in Spain, despite the difficult economic context.
The Fair will be held in a completely safe environment, applying all the anti-Covid measures that IFEMA MADRID has been implementing at all its events, following the instructions of the health authorities.
Finally, it should be remembered that this edition of PROMOGIFT enjoys the support of the Community of Madrid within the framework of a collaboration agreement with IFEMA MADRID, aimed at supporting companies in their digital transformation and internationalisation efforts, as well as the common objective towards which both institutions work - the economic and international promotion of Madrid.