LOOK announces the first highlights of an event reflecting the evolution of the professional beauty industry
The trade fair will be an opportunity to discover the largest representation of hairdressing, barbering, beauty, cosmetics, nail and make-up brands, alongside a programme designed to showcase the industry live.
New techniques, continuously evolving consumer habits, emerging specialisms, and alternative approaches to business are redefining the professional beauty sector. LOOK will be an event that reveals all these trends from leading companies, experts, educators and professionals from across the sector’s value chain at IFEMA MADRID.
From 13 to 15 November, Feria Internacional de la Belleza Profesional (International Image and Integral Aesthetics Show) will offer an overview of an ever-evolving industry through an extensive commercial offering and a programme of activities that combine knowledge, creativity, innovation and entertainment.
The event is open to all segments of the professional beauty industry
Four months ahead of the event, LOOK continues to shape an edition that will bring together leading companies from the hairdressing, barbering, beauty, cosmetics, professional equipment, nail and make-up sectors. This will give professional visitors a comprehensive overview of the market and the trends that will shape the sector’s development over the coming years.
In this respect, the fair has already secured the participation of leading names in hairdressing and professional furnishings, including Amabilia, Artero Inspiring Style, Black Crows, ESLA Italy, Eolux, Federico Martínez, Fundesmo, Gamma Più, Industrias Oriol, Laboratorios Kapyderm, La Diosa, Mediceuticals, Ocean Hair Professional and Termix. The barbering sector will be represented by brands such as El Mirall Distribuciones, Hey Joe!, KZ Profesional and Oda Tools.
LOOK 2026 will also bring together brands specialising in business development and digital transformation, including Fundae, Salon Space, Booksy and Wilapp, further reaffirming the high calibre of the 2026 edition.
The aesthetics sector will also feature a range of cosmetics brands, including Armesso, Coolifting, Cosméticos Foráneos, Evolugie, Naturnua, Opatra London, Peanilla Cosmetics, Sepaderm, S’METICS and SQT Spain. Meanwhile, the professional equipment sector will include companies such as Aurora3D, Bloomea Paris, BTL, Cincos Medicina & Estética, Endospheres, Estyma Beauty, Leaseir, Luna Aesthetic Group, Milesman, Novum Esthetic, Nacnova Technology, Opphalo, Rös’s, Sinclair, Sipania Technologies, Termosalud, Vossman and Zemits.
In the nail and make-up area, confirmed brands already include Thuya, Siberia Salón, Inocos, Nail Look Shop, Hit Nails, Shelly and Bernal Cosmetics, among others.
Companies wishing to take part in this edition can complete the application form on the LOOK website. The full preliminary list of participating brands can also be viewed via this link.
Hairdressing and barbering: creativity, training and spectacular shows
The programme for hairdressing and barbering professionals will focus primarily on the Main Stage, LOOK’s central stage, which will host shows and training sessions led by renowned artists and educators. The programme will include Look Talks, sponsored by Kemon, featuring a selection of keynote talks delivered by leading industry experts. This agenda will be complemented by content from Look Focus, conceived as a space for sharing professional knowledge, techniques and experiences.
Some of the most highly anticipated events in the professional calendar will take place on the Hair Look Runway. Among these highlights are Effervescene, the AIPP Awards ceremony and the prestigious Fígaro Awards. One of the fair’s major new features will be the Alternative Hair Show, which will be held in Spain for the first time in partnership with LOOK Madrid.
Aesthetics, cosmetics, nails and make-up: specialist knowledge and emerging disciplines
The aesthetics area will once again host some of the fair’s most prominent events. LOOK will host the 18th Aesthetics Congress with a cocktail reception courtesy of Opphalo, as well as La Noche de la Belleza (Beauty Night), sponsored by Laboratorios Kapyderm. These are two of the sector’s leading events, gathering professionals, experts and companies to explore knowledge, trends and professional excellence. The Speaker Corner will also host demonstrations and talks focusing on the latest developments in the industry.
The programme will additionally include the second edition of the Campeonato de España de Masaje (Spanish Massage Championship), sponsored by Kapyderm, which will take place throughout all three days of the fair. This will be joined by the Campeonato de Cejas y Pestañas by Thuya (Thuya Eyebrow and Eyelash Championship), one of this edition’s new features, highlighting one of the fastest-growing specialisms in professional aesthetics.
This initial preview of LOOK 2026 offers a glimpse of some of the highlights set to feature at the next edition. The fair will continue to expand its line-up of exhibitors, activities and content, presenting an event at IFEMA MADRID from 13 to 15 November that reflects the diversity, talent and innovative capacity shaping the professional beauty industry today.
Professional registration and tickets for the various activities are available via the LOOK website.