LOOK Madrid, the largest trade meeting for the professional beauty sector, launches a new identity
The renowned trade fair, Salón Look, has revamped its identity, with an exclusive model focused on maximising the event's value for professionals. LOOK Madrid will take place from 13 to 15 November 2026 at IFEMA MADRID.
Professional beauty has a new name. Salón Look has been renamed LOOK Madrid as part of a project designed to redefine how to inspire the industry, get together and generate business. Organised by IFEMA MADRID, the next edition of the Feria Internacional de Belleza profesional (International Professional Beauty Fair) will take place from 13 to 15 November 2026 and will be the premium meeting point for the professionals driving the present and future of the sector.
LOOK Madrid will respond to the needs of a sector in the throes of transformation, providing more qualitative, strategic spaces with greater influence. With a more selective, curated, and high-value business-oriented model, the fair will be a benchmark for the professional beauty sector in Spain and Latin America. The participation form will be made available to exhibitors within the next few days, providing a unique opportunity for leading brands to be part of this new stage.
Content, inspiration and business
Contents will take centre stage at LOOK Madrid. The fair will structure its programme around spaces such as the Main Stage, Look Focus and Beauty Corner and will bring back events such as the XVIII Congreso de Estética (18th Aesthetics Congress), the Campeonato de España de Masaje (Spanish Massage Championship), La Noche de la Belleza (Beauty Night) and the Pasarela Hair Look (Hair Look Catwalk), along with other meetings promoted by leading brands or by the organisation itself. This will give trade visitors access to high-level demonstrations and premium educational content designed to provide applied knowledge and solutions with a direct impact on professional activity and business.
To accompany all this, LOOK Madrid will organise its exhibition around the main professional beauty sectors such as hairdressing and barbering; aesthetics and cosmetics; nails; and make-up, offering a comprehensive and contemporary vision of the industry. Each space will reflect the latest trends, innovations and technical advances, designed to enhance the interaction among brands, distributors and professionals, and to highlight the selective, experiential nature of this new edition.
LOOK Awards, the recognition of beauty
In this new stage, LOOK Madrid will host the 12th edition of the LOOK Awards, a well-established awards programme that recognises excellence, innovation, and the careers of professionals, companies, and entities in the professional beauty sector. The registration period will be open until 29 April, and the awards ceremony, one of the key events in the sector's calendar, will take place on 16 June.
The awards also feature a professional, diverse, and renowned jury, comprising leading experts in beauty, communication, business, and personal image. With ten categories, the LOOK Awards will feature a broad overview of the sector and recognise everything from business acumen and professional excellence in hairdressing and aesthetics to innovation, training, entrepreneurship, design applied to spaces, sustainability, sectoral impact, and social commitment.
With all the necessary elements to share, inspire and do business, LOOK Madrid, organised by IFEMA MADRID, will be held from 13 to 15 November 2026, focusing on professionals and brands driving the professional beauty industry.