LOOK Madrid débuts the Main Stage: a new space to experience professional hairdressing trends live
From 13 to 15 November, the stage will host live shows, demonstrations, training sessions and presentations by leading hairdressing and barbering brands and professionals. Sponsored by Kemon, LOOK Talks will complete the programme with three specialist sessions.
At its next edition, LOOK Madrid 2026, the International Professional Beauty Trade Fair organised by IFEMA MADRID, will unveil Main Stage: a new space featuring a dynamic programme of live shows, demonstrations, training sessions and presentations by hairdressing and barbering brands and professionals.
From 13 to 15 November, the Main Stage will feature the latest trends, techniques, creativity and innovation with a programme spanning everything from cutting, colouring and barbering to curly hair, the Head Spa and dermo-trichology. The stage will also host LOOK Talks, sponsored by Kemon, featuring three specialist sessions on the evolution of the market, business and personal image.
Three days of trends, technique, and creativity
Presented by Paco Alcaraz and Pilar Roldán, the stage will feature contributions from FUNDESMO, Gamma Più, Kapyderm, Oda Tools, Ragnar, Treatwell, Amabilia, Termix, Klasscolor, Siëro, Salon Space, Dousse, and Booksy, among others. They will share different perspectives and ideas on the changing landscape of hairdressing and barbering.
As part of the programme, FUNDESMO will hold the I Concurso Nacional de Dermotricología para Academias (1st National Dermotrichology Competition for Academies), bringing in hairdressing, beauty and barbering academies around this discipline for the first time. Gamma Più will bring a range of presentations to the stage, led by its team, and unveil its 2027 hairdressing and barbering trends. Ragnar, meanwhile, will showcase its new ZENITH clipper range in a show featuring its ambassadors.
The Main Stage will also feature content focused on business development. Kapyderm will host a corporate presentation and a meeting with distributors and business partners, with the aim of expanding the brand into new territories and strengthening its presence in professional markets.
Other highlights will include Marvelous, a show combining hairstyling, creativity and technique with the launch of the new Zamorano x Termix brush collection; and THE CODE – Klasscolor, in which Boris Soler will explore professional colouring through creativity, technique, knowledge and technology. The programme will also explore new opportunities and trends for salons. Amabilia, with Ramón Ricote Rojas, will take a closer look at the future of Head Spa. Salon Space will present, among other content, the men’s and women’s cutting and colouring trends set to shape the 2027 season.
Siëro’s DEMOS LIVE will bring a project to the stage that unites creativity, technique and artistic vision through hair. Meanwhile, HAIR TRENDS with DUALITY, by Salon Space, will see the Sánchez brothers—creators of Duality and renowned hairdressing educators—preview the men’s and women’s cutting and colouring trends for 2027.
Colour and new collections will also feature in Mon Caprice, Dousse’s 2027 colour collection, presented on stage by Katel Souquet, Irene Osuna, Tomás Fuertes, and Mónica Bueno. Booksy will present Entre Líneas, with Rocío Calvo and Alex Blessed. The session will focus on creating women’s and men’s hair collections step by step, tailored to each salon’s capabilities.
Barbering takes centre stage at Main Stage
Barbering and men’s hairdressing will also feature prominently on the new stage. Oda Tools, together with Pugilato Barcelona, will bring an editorial haircutting demonstration to Main Stage, featuring Erick Gómez and Joe Cuts. Treatwell will present a demonstration of men’s haircutting and barbering techniques led by Brahiam Cubillos.
The programme will also include the final of the Captain Cook Barber Awards. Returning to LOOK Madrid, the competition celebrates the talent, creativity and evolution of barbering and men’s hairdressing. The awards are entered by professionals and students in five categories, this time with a new category dedicated to artificial intelligence introduced this year.
In addition, there will be content dedicated to curly hair, featuring international expert in Afro-textured hair Leysa Carrillo, and Rulo King, who will share their knowledge, technique, and creativity regarding curly hair.
LOOK Talks: A look at the industry, business, and personal image
The Main Stage will also host LOOK Talks, a conference space sponsored by Kemon, which will feature three prominent sessions focused on some of the changes and trends that are shaping the evolution of professional beauty.
Óscar Mateo, head of the Training and Market Knowledge Area at Stanpa, will analyse the situation of the hairdressing and aesthetics markets in Spain during 2025. For her part, Sonia Boost, a consultant specialising in digital marketing and growth marketing, will address the mindset, artificial intelligence, and strategies that are transforming the hairdressing business.
Finally, Jesús Reyes, a journalist specialising in fashion and styling, will delve into the role of hairdressing in the construction of personal image and the value of the professional as a style advisor.