LOOK Focus will showcase the latest trends and key insights in professional hairdressing and barbering
Demonstrations, training and new formats will explore barbering, curly hair, digitalisation, artificial intelligence and business development at LOOK Madrid 2026. The Main Stage and Hair Look Catwalk will bring creativity and spectacle to a programme featuring major events in Spanish and international hairdressing.
Technique, creativity, trends and business will shape the hairdressing and barbering programme at LOOK Madrid 2026. From 13 to 15 November, the trade fair organised by IFEMA MADRID will offer a range of formats to introduce professionals to new ways of working, creating and understanding how salons are evolving. LOOK Focus, the Main Stage and the Hair Look Catwalk will be the main events.
LOOK Focus will cover curly hair care and definition, scalp and hair health, the digitalisation of barbering, the use of artificial intelligence in the salon, and international trends. For three days, the programme will combine demonstrations, presentations and professional networking, with a practical focus on the changes transforming hairdressing and barbering.
LOOK Focus: a programme that reflects the realities of today’s salons
LOOK Focus demonstrations will feature Booksy, Kapyderm, La Fresca Cosmética Ecológica, Treatwell, Esla Italy, KAPYMEN JOURNAL, ODA Tools, Barberías con Encanto, Salon Space, QHAIR, HeyDiga, Thuya and Intercoiffure España.
The programme will also include the presentation of KAPYMEN JOURNAL, HAIRITAGE: The Twenty Legacies of the World of Hairdressing, the 10th Barbería con Encanto Awards and the QHAIR Stars Awards Gala, alongside a range of technical demonstrations.
The programme will be further enriched with the Main Stage, Look Talks and the Hair Look Catwalk.
This professional programme will also extend to spaces such as the Main Stage, one of the new stages at LOOK Madrid 2026. Live shows, demonstrations, training sessions and presentations will explore cutting, colouring, barbering, women’s hairdressing, Head Spa and dermotrichology, as well as ideas about the evolution of the business.
Over the three days, FUNDESMO, Gamma Più, Kapyderm, Oda Tools, Ragnar, Treatwell, Amabilia, Termix, Klasscolor, Siëro, Salon Space, Dousse and Booksy will showcase trends, collections and new ideas for professionals. The stage will also host Kapyderm’s corporate event and the final of the Captain Cook Barber Awards.
The Main Stage will also host LOOK Talks, sponsored by Kemon, featuring three sessions offering a broader perspective on the market and the business. Óscar Mateo, Head of Market Research and Training at Stanpa, will analyse developments in the hairdressing and beauty markets. Sonia Boost will explore the impact of artificial intelligence and new business strategies, while Jesús Reyes will examine the role of hairdressing in shaping personal image.
The programme’s more artistic side will take centre stage at the Hair Look Catwalk, featuring Effervescene, the AIPP Awards, the Fígaro Awards and the Alternative Hair Show Extravaganza. Together, these four events will bring different expressions of creativity, technique and professional hairdressing talent to Madrid.
Professional hairdressing and barbering will showcase their creativity, technical skill and capacity for innovation at LOOK Madrid 2026, taking place from 13 to 15 November at IFEMA MADRID.