LOOK opens applications for the 2026 edition, featuring a revamped format and a focus on maximising the event’s value for professionals
Organised by IFEMA MADRID, the Trade Fair will take place from 13 to 15 November 2026.
LOOK, the Feria Internacional de Belleza Profesional (International Professional Beauty Fair) organised by IFEMA MADRID, has opened applications for this year’s edition, which will take place from 13 to 15 November. Exhibitors can now register for an edition that introduces a rebranding as LOOK and a revamped format, focusing on reinforcing the event’s strategic value and the visibility of participating brands.
The event will combine a comprehensive array of exhibitors from the beauty industry’s key areas—hairdressing and barbering; aesthetics and cosmetics; nails and make-up—with a specialised programme featuring spaces such as the Main Stage, Look Focus and Beauty Corner. There will also be perennial favourites such as the Aesthetics Congress, the Hair Look Catwalk, the Spanish Massage Championship and The Night of Beauty. As a result, the Trade Fair will serve as a hub for knowledge sharing and professional development, offering an agenda featuring the participation of leading industry experts.
LOOK will also host the 12th LOOK Awards, with the gala taking place on 16 June. Celebrating excellence, innovation and career achievement across ten categories, the event will also bestow the Awards of Honour. This year, these have been awarded to beauty professionals María Luisa Sicilia and Cristina Galmiche, providing the perfect conclusion to an event that encompasses the sector’s entire value chain.
In doing so, LOOK rounds off this professional beauty event by combining a robust commercial platform with high-quality specialised content and the recognition of talent. Companies are invited to register and may find further information on this website.