The 30 finalists for the 12th LOOK Awards have already been selected, in an edition marked by talent and innovation

The 12th LOOK Awards, organised by IFEMA MADRID, have announced the 30 finalists following a call for entries that received more than 120 submissions, showing the level and diversity of the proposals presented. The winners will be announced on 16 June at a gala at IFEMA MADRID, attended by some of the top professionals in hairdressing and aesthetics in Spain.

The 12th edition demonstrates the industry's evolving momentum, with increasingly specialised projects and a focus on quality, innovation and differentiation. The LOOK Awards were established to recognise the value of professional trajectories and the impact of initiatives that contribute to the industry’s development. This event is part of the upcoming edition of the LOOK fair, which will be held from 13 to 15 November 2026 at IFEMA MADRID, with a revamped proposal for the sector.

There are ten categories, and the finalists of the XII LOOK Awards are:

• Business Excellence · Hairdressing: Tempting Professional, Maison Karité and Termix
• Business Excellence · Aesthetics: Enco, Cincos L. and Diagonal Medical Esthetic S.L. - Asirox.
• Professional Excellence · Hairdressing: Rafael Bueno Ruiz, Inma Álvarez Puig and Quantum Hair by JorgeX.
• Professional Excellence · Aesthetics: Mónica Pasolea, Yvette Pons and Ana Puelles Lostao.
• Design and Interior Design · Hairdressing Salon: Manuel Cabezas Luxury Hair, Casa Arkhé and Jessica Fernández Bio Head Spa.
• Design and Interior Design · Aesthetics Salon: Nina Merli Beauty Centre, Santa Calma and Meixela Advanced Aesthetics Centre.
• Excellence in Training: Group 7, The Aesthetic School of the Aranda Group and Premium Academy by Lídia Casanova.
• Entrepreneurship Project: Pamper Yourself Cosmetics, Pamper Your Hair by Lara Fernández and Lav Towels.
• Sectoral impact: Captain Cook Barber Products, Scens and The Ibruz Concept.
• Solidarity Project: Mazuelas Profesional, Paulino Gijón Hairdressing and SKEYNDOR S.L.U.

The LOOK Awards also bestow two Honour Awards, which, this time, have been awarded to María Luisa Sicilia in hairdressing and to Cristina Galmiche in aesthetics, in recognition of their outstanding careers and contributions to the development and prestige of the sector.

A prestigious jury representing the entire sector

One important value of the LOOK Awards is the quality and diversity of its jury, composed of persons with recognised prestige and extensive experience in fields such as beauty, communication, business, and personal image.

The committee is made up of Beatriz Peña, director and editor of BellezaPura.com and a journalist specialising in beauty and health; Clara Courel, journalist, editor and trend influencer; Clara Sánchez de Ron, digital beauty editor at TELVA; Concha Vela, president of FANAE; Gonzalo Fuster‑Fabra, lawyer and consultant specialising in companies in the beauty sector; Isabel Juncosa, journalist specialising in beauty, health and well-being; Itziar Salcedo, journalist specialising in beauty, health and well-being; Jesús Reyes, journalist specialising in fashion, the Royal Household and stylist; Jesús María Montes‑Fernández, director of Flash Moda and Flash Moda Monográficos; Óscar Mateo, director of the Knowledge and Market Studies Area at STANPA; Paco Alcaraz, stylist and make‑up designer at RTVE; Pilar Roldán Martín, specialist technician in Personal Image at Atresmedia; Sílvia Giralt Hernández, beautician, visagist and president of the Catalan Beauty Guild; Susana Salvadó, director of LOOK magazine; Sylvia Barrondo, journalist and director of the digital platform quehaydenuevo; and Teresa de la Cierva, journalist specialising in beauty and lifestyle, together with Víctor Alonso, founder and board member of Club Fígaro.

With this selection of finalists, the Premios LOOK offers a snapshot of the talent and innovation currently driving the professional beauty sector, highlighting those shaping the present and defining the future of the industry.

Photo caption from left to right: Jesús Reyes, Sylvia Barrondo, Gonzalo Fuster-Fabra, Pilar Roldan Martín, Jesús María Montes-Fernández, Susana Salvadó, Julia González, Paco Alcaraz, Silvia Giralt, Lucía Gamero, Clara Sánchez de Ron, Óscar Mateo, Beatriz Peña, Concha Vela, Víctor Alonso, Isabel Juncosa and Clara Courel.