LOOK 2026 reveals details of the 18th Aesthetics Congress and a new edition of Beauty Night

The upcoming edition of LOOK has once again put knowledge and professional development at the heart of its programme. One of the event’s key features will be the XVIII Congreso de Estética (18th Aesthetics Congress), taking place on 14 November from 10:00 to 17:30 at IFEMA MADRID. The event will bring together leading professionals to examine the trends, tools and strategies shaping the sector’s evolution.

Staged in the Sala Oriente at the Recinto Ferial, the organisers have revealed that the Congress programme will combine talks, practical demonstrations, and panel discussions on topics such as innovation in treatments, brand building, communication, professional differentiation, and the impact of AI on the development of beauty businesses. The agenda will be expanded shortly with new additions and content, further strengthening an offering designed to provide an up-to-date overview of the profession.

The day will conclude with a new edition of La Noche de la Belleza (Beauty Night), sponsored by Kapyderm. From 20:30 onwards, it will be a valuable get-together for professionals, brands and companies at one of LOOK’s main networking events. It will provide a unique  setting for sharing ideas, building partnerships and creating new business opportunities. Tickets are required for both events and are available through LOOK’s official website.

A programme featuring leading figures in professional aesthetics

The XVIII Congreso de Estética (18th Aesthetics Congress) will be hosted by journalist Aránzazu Santos López and will begin with an official welcome from Julia González, Director of LOOK. Jesús Peral will then open the programme with his presentation, “The future is already here”, an exploration of growth mindset, adapting to change and the ability to reinvent oneself in an ever-evolving environment.

Innovation in treatments will take centre stage with the session “What if what you’re treating isn’t actually the problem?”, led by Miriam Collado, aesthetician, trainer and co-founder of “El Templo de la Esteticista”,

and Iris Palencia, aesthetician, trainer and creator of the Labay’s Method. Together, they will share their professional experience through a practical demonstration that offers fresh perspectives on how beauty treatments are approached. The Congress will also feature “An Open Mike with Carmen Navarro”, an informal format offering an insight into the career, experience and vision of one of Spain’s most influential figures in aesthetics.

Following the pre-dinner drinks reception offered to all participants, courtesy of Opphalo, the programme will turn its attention to one of the sector’s major challenges for professionals: differentiation. In this context, the round table “The Importance of Branding: How to Turn an Aesthetic Centre into a Personal Brand” will be held, featuring Yvette Pons, Diana Montoya, Montse Pibernat, and Cristina Galmiche, and moderated by journalist Jesús Reyes.

The final part of the day will focus on the impact of artificial intelligence on professional practice and business. The Congress will be brought to a close by Sonia Boost, international speaker and AI Growth Marketer, with her presentation “What If Your Greatest Asset Isn’t in Your Treatment Room? From personal growth to an unstoppable business: how artificial intelligence multiplies who you already are”.

USEFUL INFORMATION

XVIII Congreso de Estética (18th Aesthetics Congress)

• 14 November 2026
  Sala Oriente - IFEMA MADRID
  From 10:00 to 17:30

La Noche de la Belleza (Beauty Night)

• 14 November 2026
  Espacio Saona - IFEMA MADRID
  20:30

Combo ticket: XVIII Congreso de Estética (18th Aesthetics Congress) + La Noche de la Belleza (Beauty Night): €105