News and updates

Hairdressing and barbering demonstration at Salón Look

LOOK Madrid débuts the Main Stage: a new space to experience professional hairdressing trends live

From 13 to 15 November, the stage will host live shows, demonstrations, training sessions and presentations by leading hairdressing and barbering brands and professionals. Sponsored by Kemon, LOOK Talks will complete the programme with three specialist sessions.

Live demonstration of aesthetic treatments and medical beauty technology at Salón Look, featuring professionals presenting innovative skincare and beauty solutions.

LOOK 2026 puts excellence in professional aesthetics centre stage with a carefully curated selection of firms

From 13 to 15 November at IFEMA MADRID, the fair will feature a broad range of European beauty equipment firms recognised for product development, international success and closeness to professionals.

Professional hairdressing demonstration at Salón Look, with specialists showcasing hairstyling and hair care techniques to beauty industry visitors.

LOOK 2026 raises the stakes for the sector with major national and international hairdressing events

The programme includes Main Stage, LOOK Talks and LOOK Focus, alongside the Hair Look catwalk, which will host Effervescene, the AIPP Awards, the Figaro Awards and the Alternative Hair Show, making its début in Spain