Iberzoo Propet 2026 will host the 8th AEDPAC FORUM

The Forum for Spain's pet industry and trade sector will take place for the eighth time from 11 to 13 March, in Hall 10 of IFEMA MADRID, as part of Iberzoo Propet 2026. Organised by the Spanish Association of Pet Product Distributors, AEDPAC, the FORUM has become well-established as the leading professional meeting space for the petcare sector in Spain, bringing together entrepreneurs, executives, veterinarians, regulatory experts, public administration, and market analysts.

According to Ignasi Solana Vinyoles, Commissioner of the FORUM and Secretary General of AEDPAC: “Since its creation, the FORUM has become established as the main meeting point for analysis, and debate on the industrial, business, and commercial activity of the pet sector in our country. It’s an event for identifying new trends, generating valuable content, and projecting the sector’s voice to markets, media, and public opinion”.

Once again, the FORUM has the support of IFEMA MADRID and the collaboration of the Directorate General for Animal Rights, AMVAC, and the Vet+i Foundation.

Official Programme. 2026 edition

WEDNESDAY 11 MARCH - Markets, humanisation and internationalisation

The day will kick off with a session on the transformation of the business model in the pet care market, addressing the new role of manufacturers, distributors, and pet shops.“Towards new business models in the pet care market chain. Product and brand values. The new role of manufacturers, distributors and pet shops.

Moderated by Milagros Rodero, writer specialised in Alimarket.

With the following participants:

• Josep Casas, CEO and co-founder of Food for Joe.
• Ricardo Herrero, Expansion Director of Crazypet, Miscota and Petness.
• Daniel Lizárraga, CEO of Gloriapets.
• Diego González, Commercial Manager Petfood & Petcare at Carrefour.

“The humanisation of pets: progress or risk? Impact on animal welfare and limits of the human-animal bond”.

The debate over the evolution of the human-animal bond will be one of the programme's central themes. The panel will analyse the impact of humanisation on animal welfare and the limits of the bond.

Moderated by Ignasi Solana Vinyoles, Secretary General of AEDPAC.

With the following participants:

• Paula Calvo, PhD in Anthrozoology.
• María Sanz (@mariavetican), veterinarian and communicator.
• Sofía Bienes, founder of The Dogg Hotel & Spa.
• Blanca Mª Blanco, president of CEVE León.

The day will end with a panel discussion focused on the international expansion of the sector.

“Opening up new markets for Spanish pet care. Experiences, case studies and international expansion opportunities.

Moderated by Fito Santa-Olalla, president of AEDPAC.

With the following participants:

• Josep Piqué, CEO of Cunipic.
• José Herrero, Sales and Marketing Director PSH.
• Martín Proetto, CEO of Pampaspet.
• Pablo Gómez, CEO of YowUp.

THURSDAY 12 MARCH – “Innovation, digitalisation and animal welfare”

In collaboration with Fundación Vet+i, this session will address regulatory, technological, and digitalisation advances in veterinary medicine and clinical management.

Moderated by Pablo Hervás, vice-president of the Vet+i Foundation.

With the following participants:

• Jorge Muniesa, Regulatory Manager Spain & Portugal at Elanco.
• Marta Martín, Head of the Veterinary Medicines Department (AEMPS).
• Augusto Macías, Managing Director of VetPartners.
• Jesús Charlán, lecturer and consultant ESIC.

“Abandonment and adoption in Spain: real data and challenges. The vision of the protectors, administration and companies facing a structural challenge”. A panel with particular social impact will bring together representatives from public administration, foundations, and the veterinary profession to analyse the structural situation of abandonment and adoption.

Moderated by Ruimán Duarte, consultant in animal welfare.

With the following participants:

• Ana Mª Catalán, Directorate-General for Animal Protection.
• Isabel Buil, Director Affinity Foundation.
• Belén Muñoz, President of AVEM.
• Elena García, co-founder of Ethogroup.

Balance of Law 7/2023

The Directorate General for Animal Rights will conduct an official review following the enactment of Law 7/2023. The presentation will be given by José Ramón Becerra, Director General of Animal Rights, introduced by Adolfo Santa-Olalla, president of the AEDPAC Companion Animals Commission

FRIDAY 13 MARCH - The veterinary profession in the mirror. Context and challenges.

The third day will focus on the present and future of veterinary clinics, in collaboration with AMVAC.

Moderated by Jaime Díaz, Commercial Director Spain and Portugal UNAVETS.

With the following participants:

• Hernán Fominaya, Medical Director AniCura VETSIA Hospital.
• Beatriz Escribano, veterinary specialist in ophthalmology.
• Inmaculada de la Escalera, independent clinical veterinarian

Designing the future of the profession

The final session will bring together business leaders from the veterinary field:

Moderated by Ramón Estéban, Managing Director of Nuzoa.

• Augusto Macías, Managing Director VetPartners Spain and Portugal.
• Ángel Rodríguez, owner of Wecan Segovia.
• Huges Salord, CEO Santévet Group
• Pere Mercader, managing partner VMS.

The 8th FORUM will be free for professional visitors to Iberzoo Propet 2026, underlining its vocation as an open space for sharing knowledge, dialogue, and the generation of valuable content for the entire pet sector ecosystem in our country, and reinforcing its commitment to the generation of knowledge, sectoral dialogue, and institutional projection of the sector in Spain.

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MEDIA CONTACT INFORMATION.

If you would like to receive graphic material or detailed information about the participants, presentations and round tables of the FORUM, please contact:

• AEDPAC General Secretariat: [email protected] 
• Curated by: [email protected] 

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