In Espacio Riesco Convention Center
Motortec Chile is preparing to receive more than 3,000 professionals from the area in its first version in Latin America
Just days after starting Motortec Chile, the organization intensified its information campaign that not only considered dissemination in traditional and digital media, but also territorial work in strategic areas of the capital.
Distributed in different groups and previously trained, dozens of Motortec Chile monitors took to the streets to distribute more than 5,000 informative brochures of the fair and invite them to this unprecedented event in the country.
Katherine Becker, manager of Motortec, explained that “we went directly to the heart of the aftermarket in Chile. Our monitors for several days toured the main areas where the sale and marketing of spare parts and accessories is concentrated. We visited more than 300 stores located in the Brasil and Diez de Julio neighborhoods, in the heart of Santiago”.
Parallel to the territorial information work, “we have also focused on inviting the institutions that train technicians and professionals in the sector to participate, receiving this contest with great reception and expectations.”
Chile is classified as a strategic market, as it moves an important part of the national economy and is the most important link in the logistics chain. Chile is one of the main buyers of spare parts in the world and today it must supply 87 brands with representation in the country and 4,900 car models.