About Fruit Attraction São Paulo

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About Fruit Attraction São Paulo

Fruit Attraction São Paulo: The international meeting for the fruit and vegetable sector in Brazil 

After fifteen editions, Fruit Attraction, one of the world’s leading references for the marketing of fruit and vegetables, and the meeting point for new solid commercial relationships and opportunities in new global markets, organized by IFEMA MADRID and FEPEX, is facing its internationalization process as a global reference brand and arrives in Latin America for its second edition in Brazil.

Organized by IFEMA MADRID and FIERA MILANO BRASIL, Fruit Attraction São Paulo will hold its second edition from 25 to 27 marchl 2025 at the São Paulo Expo & Convention Center, where it will bring together the entire fruit and vegetable community.

 Do not miss this opportunity!



Visitors at the fair
Exhibiting brands
International buyers


Join the meeting with professionals from the fruit and vegetable sector in São Paulo

Open your market

Create new opportunities for expansion and internationalization

Exchange knowledge

Showcase your new products and learn about the latest trends in the sector

Boost your brand

Strengthen your brand positioning and take advantage of media coverage