About Fruit Attraction São Paulo

Fruit Attraction São Paulo: The international meeting for the fruit and vegetable sector in Brazil 

After fifteen editions, Fruit Attraction, one of the world’s leading references for the marketing of fruit and vegetables, and the meeting point for new solid commercial relationships and opportunities in new global markets, organized by IFEMA MADRID and FEPEX, is facing its internationalization process as a global reference brand and arrives in Latin America for its first edition in Brazil.

Organized by IFEMA MADRID and FIERA MILANO BRASIL, Fruit Attraction São Paulo will hold its first edition from 16 to 18 April 2024 at the São Paulo Expo & Convention Center, where it will bring together the entire fruit and vegetable community.

 Do not miss this opportunity!