About Fruit Attraction São Paulo

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About Fruit Attraction São Paulo

Fruit Attraction São Paulo: The international meeting for the fruit and vegetable sector in Brazil 

After fifteen editions, Fruit Attraction, one of the world’s leading references for the marketing of fruit and vegetables, and the meeting point for new solid commercial relationships and opportunities in new global markets, organized by IFEMA MADRID and FEPEX, is facing its internationalization process as a global reference brand and arrives in Latin America for its second edition in Brazil.

Organized by IFEMA MADRID and FIERA MILANO BRASIL, Fruit Attraction São Paulo will hold its third edition from 24 to 26 marchl 2026 at the São Paulo Expo & Convention Center, where it will bring together the entire fruit and vegetable community.

 Do not miss this opportunity!

Download the Post show Fruit Attaction 2025

    BECOME AN EXHIBITOR AT FRUIT ATTRACTION SÃO PAULO

    FRUIT ATTRACTION 2025 RESULTS

    13.388
    Visitorsat the fair
    400
    Exhibitingbrands
    +1500
    Bilateral meetings held

    Networking

    Join the meeting with professionals from the fruit and vegetable sector in São Paulo

    Open your market

    Create new opportunities for expansion and internationalization

    Exchange knowledge

    Showcase your new products and learn about the latest trends in the sector

    Boost your brand

    Strengthen your brand positioning and take advantage of media coverage

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