Press releases

TECNOVA PISCINAS 365, the new year-round digital channel

The event will take place from 22 to 25 February 2022 at the IFEMA MADRID exhibition centre

17 Jan 2022

The TECNOVA PISCINAS Aquatic Installation Technology and Innovation Trade Fair has launched a new digital channel for the swimming pool industry. TECNOVA PISCINAS 365 will keep companies and professionals in the sector interconnected throughout the year - not just during the days of the trade fair, organised by IFEMA MADRID at its exhibition centre and taking place from 22 to 25 February.

The platform is an invaluable business tool for companies participating in the trade fair, providing an optimal return on their investment. Its benefits include enabling exhibitors to market their products and expand their client bases, connecting the community by serving as a meeting point between visitors and exhibitors, generating contacts between exhibitors and potential buyers at both national and, most importantly, international level, and extending the reach of the content, knowhow and new developments on show at the trade fair.

The new digital channel TECNOVA PISCINAS 365 will be promoted through the trade fair website, its social media profiles and newsletters, and will provide all kinds of information about forums, conferences and other meetings, news from exhibitors, expert opinions and interviews, training courses and more.

The digital channel will include the e-Catalogue 365, a personalised space for each participant, where video, text and image files can be uploaded. It will also allow visitors to arrange meetings and contact exhibitors, and provide direct access to their social media.

In short, TECNOVA PISCINAS 365 provides exhibitors with the opportunity to expand their network of contacts and client bases, publish information about new products and services and increase sales, boost their social media presence, expand their global reach by accessing new markets, and improve their positioning through digital marketing.

The trade fair will take place with the renewed support of ASEPPI, the Spanish Association of Swimming Pool Professionals, in a completely safe environment, thanks to the extensive range of anti-Covid measures implemented by IFEMA MADRID at all its events, in line with health authority recommendations.