IBERPET unveils new brand for the launch of its 2027 edition

IBERPET, the International Trade Fair for the Pet Care Industry, has announced the dates for its next edition, which will be held from 10 to 12 March 2027 at IFEMA MADRID. Organised by IFEMA MADRID, the event is once again promoted by AMVAC (Madrid Association of Pet Veterinarians) and AEDPAC (Spanish Association of Pet Product Distributors), with the support of leading sector organisations including AEVET, ANFAAC, CEVE, the VET+i Foundation and VETERINDUSTRIA. The fair continues to consolidate its role as a key professional meeting point for the pet care sector in Southern Europe.

The upcoming edition follows the strong results achieved in 2026, which brought together 302 exhibiting companies representing 1,200 brands and more than 21,000 professional visitors, confirming the sector’s strength and continued growth. Companies interested in participating in IBERPET 2027 can submit their applications via the event website

A new identity aligned with the evolution of the pet care sector

Looking ahead to 2027, the show introduces its new brand: IBERPET, evolving from IBERZOO PROPET. The new name reflects both the sustained growth of the event and the ongoing transformation of the pet care industry.

This rebranding marks a strategic step to strengthen international positioning and reinforce recognition as a benchmark platform for the sector. The new identity offers a more direct, global and sector-focused positioning, aligned with the fair’s ambition to expand its reach, attract new markets and consolidate its leadership in Spain and across Europe.

A key platform for pet industry professionals and businesses

IBERPET 2027 is positioned as a comprehensive space for business, innovation, and knowledge, bringing together manufacturers, distributors, veterinary professionals, and service companies around a high-value exhibition offering and content programme.

The Fair will once again coincide with VetMadrid, the annual congress organised by AMVAC, and with the Iberpet Forum organised by AEDPAC, reinforcing its role as a unique environment that combines commercial activity, specialist training, and sector‑wide knowledge generation.

IBERPET will continue to drive strategic areas such as internationalisation, innovation, professional networking and new business development opportunities within a growing market. In Spain, the pet care sector exceeds €3 billion and supports more than 46,900 direct jobs and 356,000 indirect jobs, underlining its economic and social relevance