IBERPET 2027 is now accepting applications to take part in the pet care sector's most important event
The next edition of the trade fair will take place from 10 to 12 March 2027 at IFEMA MADRID, and will be a valuable meeting for professionals and leading bodies in the pet world
IBERPET, Feria Internacional para el Profesional del Animal de Compañía (Pet Industry International Trade Fair), organised by IFEMA MADRID, has started marketing activities for the next edition, which will be held from 10 to 12 March 2027. The event is entering a new phase under the IBERPET brand, the new name for Iberzoo Propet, reflecting the evolution of an industry that grows in economic, business and professional significance every year.
Promoted by the Madrid Association of Pet Veterinarians (AMVAC) and the Spanish Association of the Industry and Trade of the Companion Animal sector (AEDPAC) and supported by the sector’s leading organisations—including AEVET, ANFAAC, CEVE, Fundación Vet+i and Veterindustria—IBERPET once again has the backing of the most representative organisations in the companion animal sector.
The strength of the industry underpins this development. In Spain, the pet care market is worth more than €3 billion, and generates over 46,900 direct jobs and 356,000 indirect jobs. This is complemented by the growing presence of pets in households and increasing demand for specialised products and services, all factors that continue to drive innovation and the development of new business opportunities.
A growing market and an opportunity for businesses
Following its most recent edition, which brought together 302 exhibiting companies, 1,200 brands, and more than 21,000 trade visitors from 80 countries, IBERPET will offer manufacturers, distributors, specialist retailers, veterinary professionals, and service companies a platform to showcase new products, expand their networks, and generate new business opportunities.
In its drive for continued growth, the 2027 edition will launch a new International Hosted Buyers Programme, designed to facilitate direct contact between exhibitors and purchasing professionals from a range of markets. The initiative is designed to promote business generation, support entry into new markets and strengthen the event’s international reach.
The event will be complemented by an extensive programme of activities focused on knowledge, innovation and professional exchange. Highlights will include the 9th IBERPET FORUM, promoted by AEDPAC; the presentation of sector studies and market analyses; specialist areas such as the IBERPET Classroom; dog-grooming demonstrations; professional meetings; and the presentation of awards recognising innovation in the sector.
In addition, the event’s co-location with VetMadrid—the annual congress organised by AMVAC—will once again attract thousands of veterinary professionals to Madrid during the event, reinforcing the appeal of the trade fair for laboratories and companies specialising in nutrition, equipment, technology and services related to animal health and well-being.
Thus, the 2027 edition, taking place from 10 to 12 March at IFEMA MADRID, will consolidate the new IBERPET brand—the evolution of Iberzoo Propet—reflecting the fair’s growth and the transformation taking place in the companion animal market. Companies interested in participating can now apply through the official IBERPET website and become part of an event that will bring together business, innovation, knowledge and the sector’s key trends over three days.