Fruit Attraction São Paulo: success of the international meeting of the fruit and vegetable sector

Fruit Attraction São Paulo is consolidating its position as the leading international trade fair for the fruit and vegetable market in the Southern hemisphere, alternating with Fruit Attraction Madrid, the leading event in the Northern hemisphere. Fruit Attraction São Paulo is the meeting point, not only for producers from all Brazilian states, but also from Latin American countries.

Organized by IFEMA MADRID and FIERA MILANO BRAZIL, Fruit Attraction Sao Paulo will hold its third edition from march 24 to 26, 2026, at the Brazilian venue São Paulo Expo & Convention Centre where it will bring together the entire fruit and vegetable community.

Don’t miss it!

Why exhibit at Fruit Attraction Sao Paulo?

Networking

Be part of the meeting for professionals of the Fruit and Vegetables sector in Sao Paulo

Open your market

Generate new opportunities for expansion and internationalisation

Exchange knowledge

Present your new products and learn about the latest trends in the sector

Boost your brand

Strengthen your brand positioning and take advantage of media coverage

Fruit Attraction Sao Paulo areas

Fresh Produce

Fresh Fruit and Vegetables
Aromatic herbs and spices
Fresh and ready to eat
Nut Hub
Ecorganic Market
Processed products (frozen, preserved,
concentrated)
Organisations and Associations

Auxilliary Industry

Seeds
Fertilizers, Agronutrients and Phytosanitary
products
Pre-Harvest
Transport & Logistics
Packaging & Labeling
Post-Harvest

Technology

Smart Agro (apps, IOT, big data, AI, ERPs, tracking,
monitoring, automation, prediction, digitalization…)
Agriculture 4.0
Sector software and devices
Cold Chain Technologies & Automation
Agrobiology/Plant biotechnology

Fresh Food Logistics

Storage at origin
Logistics and transportation to destination
Retail
Refrigerated storage solutions
Last mile
E-commerce

An event designed to boost business opportunities and contacts

Visitor profile

Wholesale and retail distributors
Importers
CEASAS or wholesale markets
Supermarket chains
Hotels and restaurants
Producers
Re-exporters
Packaging and handling
Transport and logistics

BRAZIL, the best market to grow your business

It is the largest market in Latin America, with more than 212 million people.
It is the largest producer in the region and the third largest in the world, with more than 40 million tons of fruit and vegetables in annual production.
Agriculture in general accounts for 25% of BRAZIL’s GDP.
When it comes to exports, fruits and vegetables represent 35% of the total value generated by the international sale of these goods throughout the LATAM region.
Brazil is the leader in LATAM in the production of oranges, bananas, grapes, apples, citrus fruits, pineapple and corn.

Notice to the general public

• Free fair for sector professionals; • Congresses, courses and lectures subject to charges; • Entry into the event wearing a tank top, shorts or flip-flops is prohibited; • Entry of children under 16 years of age is prohibited, even if accompanied by guardians. Except for infants up to 1 year old; • The fair credential is personal, non-transferable and its use is mandatory; • The fair organizer reserves the right to remove visitors who cause any disturbance or hinder the smooth running of the event. Your credential will be confiscated and new access prohibited; • The fair participant is aware and agrees that the event organizer has exclusive rights to use images (Photos and Films) of people, stands and products, to publicize the event, at any time; • Photos and/or filming of stands and/or products can only be taken with express authorization from the exhibitor.