{"id":31885,"date":"2026-03-26T18:45:15","date_gmt":"2026-03-26T17:45:15","guid":{"rendered":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/?p=31885"},"modified":"2026-03-31T18:57:37","modified_gmt":"2026-03-31T16:57:37","slug":"fruit-attraction-sao-paulo-destaca-importancia-de-agregar-valor-para-ampliar-exportacoes-da-fruticultura","status":"publish","type":"post","link":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-destaca-importancia-de-agregar-valor-para-ampliar-exportacoes-da-fruticultura\/","title":{"rendered":"Fruit Attraction S\u00e3o Paulo destaca import\u00e2ncia de agregar valor para ampliar exporta\u00e7\u00f5es da fruticultura"},"content":{"rendered":"<p>A 3\u00aa edi\u00e7\u00e3o da Fruit Attraction S\u00e3o Paulo 2026, realizada at\u00e9 esta quinta-feira (26) na capital paulista, refor\u00e7a a necessidade de descomoditizar a produ\u00e7\u00e3o para aumentar o potencial de exporta\u00e7\u00e3o da fruticultura brasileira. Produtores rurais e agroind\u00fastrias do setor de frutas recebem orienta\u00e7\u00f5es sobre planejamento estrat\u00e9gico, certifica\u00e7\u00f5es e agrega\u00e7\u00e3o de valor para conquistar mercados internacionais.<\/p>\n<h5><strong>Planejamento e diferencia\u00e7\u00e3o s\u00e3o essenciais<\/strong><\/h5>\n<p>Em palestra na feira, Monnike Garcia, consultora do Programa AgroBR da Confedera\u00e7\u00e3o da Agricultura e Pecu\u00e1ria do Brasil (CNA) em parceria com a Apex-Brasil, destacou que a internacionaliza\u00e7\u00e3o exige preparo especial. Segundo ela, o planejamento inclui:<\/p>\n<ul>\n<li>Conhecer requisitos de exporta\u00e7\u00e3o<\/li>\n<li>Cumprir certifica\u00e7\u00f5es exigidas<\/li>\n<li>Estruturar estrat\u00e9gias de comercializa\u00e7\u00e3o<\/li>\n<li>Posicionar produtos valorizando diferenciais<\/li>\n<\/ul>\n<blockquote><p><em>\u201cQuando voc\u00ea adiciona valor ao produto, produzindo geleias, sucos, polpas ou vinhos a partir das frutas, surgem novas oportunidades em compara\u00e7\u00e3o \u00e0 venda apenas \u2018in natura\u2019\u201d, afirmou Monnike, ressaltando que certifica\u00e7\u00f5es como org\u00e2nicos, indica\u00e7\u00e3o geogr\u00e1fica e rastreabilidade s\u00e3o diferenciais importantes para acessar mercados externos.<\/em><\/p><\/blockquote>\n<h5><strong>Mais valor por hectare e qualidade percebida<\/strong><\/h5>\n<p>A pesquisadora do Cepea e docente da Esalq-USP, Margarete Boteon, refor\u00e7ou que o desafio para o setor \u00e9 gerar mais valor por hectare. \u201cMais volume n\u00e3o se transforma automaticamente em receita maior. \u00c9 preciso investir em atributos como qualidade e conveni\u00eancia, saindo da l\u00f3gica de pre\u00e7o e escala e agregando valor percebido ao produto\u201d, explicou.<\/p>\n<h5><strong>Expectativa de neg\u00f3cios na Fruit Attraction S\u00e3o Paulo<\/strong><\/h5>\n<p>Considerada a maior feira de frutas e hortali\u00e7as do Hemisf\u00e9rio Sul, a Fruit Attraction S\u00e3o Paulo re\u00fane produtores, exportadores, compradores nacionais e internacionais, fornecedores, distribuidores e autoridades do setor. O evento serve como plataforma global para neg\u00f3cios e networking no setor de frutas brasileiro.<\/p>\n<p>Na edi\u00e7\u00e3o de 2025, a feira recebeu 16,3 mil visitantes, 400 marcas expositoras de mais de 60 pa\u00edses, promoveu mais de 1,5 mil reuni\u00f5es de neg\u00f3cios e gerou mais de R$ 1 bilh\u00e3o em vendas, ocupando 15 mil m\u00b2 de \u00e1rea expositiva \u2014 um crescimento de 66% em rela\u00e7\u00e3o a 2024. Para 2026, o CEO da Fiera Milano Brasil, Maur\u00edcio Macedo, projeta um volume de vendas entre R$ 1,2 bilh\u00e3o e R$ 1,5 bilh\u00e3o.<\/p>\n<h5><strong>Parcerias e continuidade do evento<\/strong><\/h5>\n<p>Nesta edi\u00e7\u00e3o, entidades como Ceagesp, Abimaq, Ibrahort e Empapel se juntam \u00e0 Abrafrutas como parceiros institucionais, com patroc\u00ednio do Sebrae. Os organizadores anunciaram a extens\u00e3o da parceria para realiza\u00e7\u00e3o da Fruit Attraction S\u00e3o Paulo at\u00e9 2033, consolidando o evento como refer\u00eancia na promo\u00e7\u00e3o do agroneg\u00f3cio brasileiro no mercado global.<\/p>\n<p><strong>FONTE:\u00a0<\/strong><a href=\"https:\/\/focomt.com.br\/fruit-attraction-sao-paulo-destaca-importancia-de-agregar-valor-para-ampliar-exportacoes-da-fruticultura\/\" target=\"_blank\" rel=\"noopener\">Foco MT <\/a> \/ <a href=\"https:\/\/radardigitalbrasilia.com.br\/agronegocio\/fruit-attraction-sao-paulo-destaca-importancia-de-agregar-valor-para-ampliar-exportacoes-da-fruticultura\/\" target=\"_blank\" rel=\"noopener\"><span class=\"cell-value\">Radar Digital Bras\u00edlia<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A 3\u00aa edi\u00e7\u00e3o da Fruit Attraction S\u00e3o Paulo 2026, realizada at\u00e9 esta quinta-feira (26) na capital paulista, refor\u00e7a a necessidade de descomoditizar a produ\u00e7\u00e3o para aumentar o potencial de exporta\u00e7\u00e3o da fruticultura brasileira. Produtores rurais e agroind\u00fastrias do setor de frutas recebem orienta\u00e7\u00f5es sobre planejamento estrat\u00e9gico, certifica\u00e7\u00f5es e agrega\u00e7\u00e3o de valor para conquistar mercados internacionais&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":31763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-31885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fruit Attraction S\u00e3o Paulo destaca import\u00e2ncia de agregar valor para ampliar exporta\u00e7\u00f5es da fruticultura - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-destaca-importancia-de-agregar-valor-para-ampliar-exportacoes-da-fruticultura\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fruit Attraction S\u00e3o Paulo destaca import\u00e2ncia de agregar valor para ampliar exporta\u00e7\u00f5es da fruticultura - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\" \/>\n<meta property=\"og:description\" content=\"A 3\u00aa edi\u00e7\u00e3o da Fruit Attraction S\u00e3o Paulo 2026, realizada at\u00e9 esta quinta-feira (26) na capital paulista, refor\u00e7a a necessidade de descomoditizar a produ\u00e7\u00e3o para aumentar o potencial de exporta\u00e7\u00e3o da fruticultura brasileira. Produtores rurais e agroind\u00fastrias do setor de frutas recebem orienta\u00e7\u00f5es sobre planejamento estrat\u00e9gico, certifica\u00e7\u00f5es e agrega\u00e7\u00e3o de valor para conquistar mercados internacionais....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-destaca-importancia-de-agregar-valor-para-ampliar-exportacoes-da-fruticultura\/\" \/>\n<meta property=\"og:site_name\" content=\"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Fruit-Attraction-So-Paulo\/61553117052718\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-26T17:45:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T16:57:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/fruit-forum.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"508\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leandro Ursulano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leandro Ursulano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-destaca-importancia-de-agregar-valor-para-ampliar-exportacoes-da-fruticultura\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-destaca-importancia-de-agregar-valor-para-ampliar-exportacoes-da-fruticultura\/\"},\"author\":{\"name\":\"Leandro Ursulano\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/person\/ca209e86e8182445d0a351c7daabe509\"},\"headline\":\"Fruit Attraction S\u00e3o Paulo destaca import\u00e2ncia de agregar valor para ampliar exporta\u00e7\u00f5es da fruticultura\",\"datePublished\":\"2026-03-26T17:45:15+00:00\",\"dateModified\":\"2026-03-31T16:57:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-destaca-importancia-de-agregar-valor-para-ampliar-exportacoes-da-fruticultura\/\"},\"wordCount\":454,\"publisher\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-destaca-importancia-de-agregar-valor-para-ampliar-exportacoes-da-fruticultura\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/fruit-forum.jpg\",\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-destaca-importancia-de-agregar-valor-para-ampliar-exportacoes-da-fruticultura\/\",\"url\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-destaca-importancia-de-agregar-valor-para-ampliar-exportacoes-da-fruticultura\/\",\"name\":\"Fruit Attraction S\u00e3o Paulo destaca import\u00e2ncia de agregar valor para ampliar exporta\u00e7\u00f5es da fruticultura - 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