{"id":31833,"date":"2026-03-30T21:06:47","date_gmt":"2026-03-30T19:06:47","guid":{"rendered":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/?p=31833"},"modified":"2026-03-30T21:06:47","modified_gmt":"2026-03-30T19:06:47","slug":"fruit-attraction-sao-paulo-se-consolida-como-el-principal-evento-hortofruticola-del-hemisferio-sur","status":"publish","type":"post","link":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/es\/noticias\/fruit-attraction-sao-paulo-se-consolida-como-el-principal-evento-hortofruticola-del-hemisferio-sur\/","title":{"rendered":"Fruit Attraction S\u00e3o Paulo se consolida como el principal evento hortofrut\u00edcola del hemisferio sur"},"content":{"rendered":"

En su tercera edici\u00f3n, la feria revalida su papel como plataforma global de visibilidad y generaci\u00f3n de negocio para el sector en Brasil.<\/em><\/p>\n

Madrid, 27 de marzo de 2026.\u2013 <\/strong>Con la presencia de m\u00e1s de 18.400 visitantes de 60 pa\u00edses, 450 marcas expositoras nacionales e internacionales, m\u00e1s de 1.000 reuniones B2B<\/strong> \u2014 por un valor estimado de 270 millones de euros<\/strong>\u2014 y el Fruit Forum, con m\u00e1s de 25 ponencias<\/strong>, Fruit Attraction S\u00e3o Paulo 2026<\/strong>, organizada por IFEMA MADRID y Fiera Milano Brasil<\/strong>, cerr\u00f3 sus puertas <\/strong>el jueves 26 de marzo consolid\u00e1ndose como el principal evento de la cadena hortofrut\u00edcola del hemisferio sur y reafirmando su papel como plataforma global de visibilidad y de generaci\u00f3n de oportunidades para el sector brasile\u00f1<\/strong>o.<\/p>\n

\u201cEn tan solo tres a\u00f1os, Fruit Attraction S\u00e3o Paulo, se ha posicionado como un evento de referencia en un pa\u00eds tan relevante como Brasil dentro del agronegocio global. Una vez m\u00e1s, la feria ha celebrado el protagonismo de la fruticultura brasile\u00f1a\u201d, destaca Daniel Mart\u00ednez, vicepresidente de IFEMA MADRID<\/strong>, quien a\u00f1ade que \u201cel \u00e9xito es evidente y se traduce en la renovaci\u00f3n del acuerdo que garantiza la celebraci\u00f3n de Fruit Attraction S\u00e3o Paulo por siete a\u00f1os adicionales, hasta 2033\u201d.<\/p>\n

\u201cEstamos muy orgullosos del \u00e9xito de esta tercera edici\u00f3n, que refuerza de forma consistente el posicionamiento de Fruit Attraction S\u00e3o Paulo como la principal plataforma de promoci\u00f3n de la fruta brasile\u00f1a hacia el mundo. Cada a\u00f1o observamos una evoluci\u00f3n clara en calidad, relevancia y alcance, consolidando el evento como un punto de encuentro estrat\u00e9gico para productores, exportadores y compradores internacionales\u201d, afirma Maur\u00edcio Macedo, CEO de Fiera Milano Brasil<\/strong>, coorganizadora del evento.<\/p>\n

Durante tres d\u00edas,<\/strong> Fruit Attraction S\u00e3o Paulo reuni\u00f3 en un mismo espacio a productores, exportadores, compradores nacionales e internacionales, proveedores, distribuidores, autoridades, entidades<\/strong> y dem\u00e1s agentes de la cadena productiva<\/strong>.<\/p>\n

La feria cont\u00f3 con la participaci\u00f3n de los principales estados brasile\u00f1os productores de frutas<\/strong> que mostraron la diversidad hortofrut\u00edcola nacional<\/strong>, desde las frutas m\u00e1s tradicionales \u2014uva, mango, mel\u00f3n, c\u00edtricos, pi\u00f1a, anacardo, sand\u00eda, guayaba, a\u00e7a\u00ed, entre otras\u2014 hasta variedades m\u00e1s ex\u00f3ticas como baru, buriti y babas\u00fa, t\u00edpicas del Cerrado, as\u00ed como especies de clima templado como la manzana y el ar\u00e1ndano.<\/p>\n

Por otro lado, las reuniones B2B<\/strong>, patrocinadas por Sebrae<\/strong>, destacaron especialmente, con la participaci\u00f3n de 45 compradores<\/strong> \u2014cerca del 70% importadores\u2014 y m\u00e1s de 100 exportadores<\/strong> de Brasil, adem\u00e1s de empresas de otros pa\u00edses latinoamericanos<\/strong>. En este espacio, adem\u00e1s de la elevada demanda por la diversidad de sabores y la calidad de la fruta fresca brasile\u00f1a<\/strong>, se observ\u00f3 un creciente inter\u00e9s por productos de mayor valor a\u00f1adido<\/strong>, como mermeladas, vinos y zumos.<\/p>\n

Asimismo, la potente participaci\u00f3n de expositores de pa\u00edses geogr\u00e1ficamente pr\u00f3ximos \u2014Argentina, Chile, Uruguay y Per\u00fa<\/strong>\u2014 reafirma a Fruit Attraction S\u00e3o Paulo como un hub de visibilidad y generaci\u00f3n de negocio para Latinoam\u00e9rica<\/strong>.<\/p>\n

Con el apoyo de S\u00e3o Paulo Neg\u00f3cios<\/strong> y la Prefeitura de S\u00e3o Paulo<\/strong>, y el asesoramiento del Observatorio de la Gastronom\u00eda<\/strong>, el Cooking Show<\/strong> ofreci\u00f3 lo mejor de la experiencia gastron\u00f3mica, destacando la riqueza de las frutas y hortalizas brasile\u00f1as en presentaciones interactivas con reconocidos chefs, especialistas en cocteler\u00eda y baristas.<\/p>\n

 <\/p>\n

Sobre IFEMA MADRID<\/em><\/strong><\/p>\n

IFEMA MADRID es el principal operador de ferias en Espa\u00f1a y uno de los m\u00e1s importantes de Europa. Con m\u00e1s de 700 eventos celebrados cada a\u00f1o, su calendario anual incluye ferias, congresos y eventos profesionales relacionados con pr\u00e1cticamente todos los sectores de la econom\u00eda. Anualmente, m\u00e1s de 34.400 empresas espa\u00f1olas y extranjeras participan para generar negocios y establecer relaciones comerciales, atrayendo a m\u00e1s de 4 millones de visitantes.<\/em><\/p>\n

Con una programaci\u00f3n intensa, que tambi\u00e9n incluye grandes eventos musicales, espect\u00e1culos, exposiciones y actividades de ocio para el p\u00fablico general, la entidad se ha consolidado como el segundo motor econ\u00f3mico de la Regi\u00f3n de Madrid, con un impacto en la Comunidad de 5.779 millones de euros.<\/em><\/p>\n

Sobre Fiera Milano Brasil<\/em><\/strong><\/p>\n

Fiera Milano Brasil es la filial brasile\u00f1a de Fiera Milano, uno de los mayores grupos internacionales en la organizaci\u00f3n de ferias y congresos, con sede en Italia y presencia global. La compa\u00f1\u00eda re\u00fane anualmente a cerca de 30.000 expositores y m\u00e1s de cinco millones de visitantes en sus eventos.<\/em><\/p>\n

Con experiencia internacional y un profundo conocimiento del mercado local, Fiera Milano Brasil ofrece plataformas estrat\u00e9gicas para la generaci\u00f3n de negocios, networking cualificado y lanzamiento de tendencias, conectando marcas, profesionales y soluciones en entornos innovadores y altamente profesionales.<\/em><\/p>\n

Organiza, en total, diez ferias que abarcan diversos sectores de la econom\u00eda, como seguridad, energ\u00edas limpias y renovables, tubos y conexiones, cables, salud ocupacional, tecnolog\u00edas en rehabilitaci\u00f3n, inclusi\u00f3n y accesibilidad, entre otros. Entre las principales marcas de su portafolio se encuentran Exposec, FISP, Fire Show, Tubotech, Wire Brasil, Reatech Brasil, Congreso Ecoenergy, Fruit Attraction S\u00e3o Paulo \u2014en colaboraci\u00f3n con IFEMA Madrid\u2014, TranspoQuip y Expoparking, en asociaci\u00f3n con BMComm, y E-squadria Show \u2014esta \u00faltima realizada en colaboraci\u00f3n con N\u00fcrnbergMesse Brasil.<\/em><\/p>\n

\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

En su tercera edici\u00f3n, la feria revalida su papel como plataforma global de visibilidad y generaci\u00f3n de negocio para el sector en Brasil. Madrid, 27 de marzo de 2026.\u2013 Con la presencia de m\u00e1s de 18.400 visitantes de 60 pa\u00edses, 450 marcas expositoras nacionales e internacionales, m\u00e1s de 1.000 reuniones B2B \u2014 por un valor…<\/p>\n","protected":false},"author":3,"featured_media":31831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-31833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-es"],"yoast_head":"\nFruit Attraction S\u00e3o Paulo se consolida como el principal evento hortofrut\u00edcola del hemisferio sur - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/es\/noticias\/fruit-attraction-sao-paulo-se-consolida-como-el-principal-evento-hortofruticola-del-hemisferio-sur\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fruit Attraction S\u00e3o Paulo se consolida como el principal evento hortofrut\u00edcola del hemisferio sur - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\" \/>\n<meta property=\"og:description\" content=\"En su tercera edici\u00f3n, la feria revalida su papel como plataforma global de visibilidad y generaci\u00f3n de negocio para el sector en Brasil. 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