{"id":31616,"date":"2026-03-17T19:06:41","date_gmt":"2026-03-17T18:06:41","guid":{"rendered":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/?p=31616"},"modified":"2026-03-23T21:14:51","modified_gmt":"2026-03-23T20:14:51","slug":"fruit-attraction-sao-paulo-estima-r-15-bilhao-em-negocios","status":"publish","type":"post","link":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-estima-r-15-bilhao-em-negocios\/","title":{"rendered":"Fruit Attraction S\u00e3o Paulo estima R$ 1,5 bilh\u00e3o em neg\u00f3cios"},"content":{"rendered":"<p>Organizada pela\u00a0<strong>IFEMA MADRID e pela Fiera Milano Brasil<\/strong>, a\u00a0<strong>Fruit Attraction S\u00e3o Paulo<\/strong>\u00a0re\u00fane, na pr\u00f3xima semana, entre ter\u00e7a (24) e quinta (26), no SP Expo, na capital paulista, a cadeia produtiva da fruticultura nacional.<\/p>\n<p>Considerado o maior evento dedicado ao segmento de frutas e hortali\u00e7as do hemisf\u00e9rio Sul, a\u00a0<strong>3\u00aa. A edi\u00e7\u00e3o da Fruit Attraction S\u00e3o Paulo reunir\u00e1, no mesmo pavilh\u00e3o,<\/strong>\u00a0produtores, exportadores, compradores nacionais e internacionais, fornecedores, distribuidores, autoridades, entidades e demais agentes do setor produtivo, reafirmando seu papel de plataforma global para o setor de frutas do Brasil.<\/p>\n<p>Na edi\u00e7\u00e3o de 2025, o evento recebeu mais de 16,3 mil visitantes, 400 marcas expositoras de mais de 60 pa\u00edses, realizou mais de 1,5 mil reuni\u00f5es na rodada de neg\u00f3cios, gerou mais de R$ 1 bilh\u00e3o em vendas e ocupou 15 mil m\u00b2 de \u00e1rea expositiva, o que representa um crescimento de 66% em rela\u00e7\u00e3o a 2024.<\/p>\n<p>Para a edi\u00e7\u00e3o deste ano, a \u00e1rea de exposi\u00e7\u00e3o ser\u00e1 ampliada, contemplando os mais diversos elos do setor \u2013 insumos, m\u00e1quinas agr\u00edcolas, equipamentos para o p\u00f3s-colheita, log\u00edstica, embalagens, tecnologias digitais, cadeia fria [transporte e armazenagem] e muito mais.<\/p>\n<p>Segundo Daniel Antu\u00f1a, project manager da\u00a0<strong>IFEMA Madrid<\/strong>, a edi\u00e7\u00e3o de 2026 ser\u00e1 ainda maior. \u201cVamos ter 500 marcas expositoras e esperamos mais de 18 mil visitantes\u201d, afirma. A expectativa tamb\u00e9m \u00e9 de um aumento de 20% no n\u00famero de compradores internacionais. J\u00e1 o CEO da\u00a0<strong>Fiera Milano Brasil<\/strong>, Maur\u00edcio Macedo, prev\u00ea um crescimento significativo no volume de neg\u00f3cios.<\/p>\n<p>\u201cAcreditamos que as vendas realizadas na feira devem somar entre R$ 1,2 bilh\u00e3o e R$ 1,5 bilh\u00e3o.\u201d Entre os destaques desta edi\u00e7\u00e3o, Macedo menciona o aumento da presen\u00e7a de governos estaduais com espa\u00e7os coletivos para que produtores regionais exponham seus produtos. \u201cIsso permite que o pequeno produtor participe de uma feira internacional sem precisar viajar para o exterior, apresentando sua produ\u00e7\u00e3o diretamente a compradores de v\u00e1rios pa\u00edses\u201d, acentua.<\/p>\n<p>Com a participa\u00e7\u00e3o dos principais estados produtores de frutas do Brasil, a programa\u00e7\u00e3o da\u00a0<strong>Fruit Attraction S\u00e3o Paulo 2026 trar\u00e1 novidades \u00e0s<\/strong>\u00a0j\u00e1 tradicionais atra\u00e7\u00f5es do Fruit F\u00f3rum \u2013 congresso de conte\u00fado \u2013, do Cooking Show, espa\u00e7o de experi\u00eancias gastron\u00f4micas, e da Rodada de Neg\u00f3cios, com sess\u00f5es distintas para compradores e fornecedores nacionais e internacionais.<\/p>\n<p>Para o presidente da\u00a0<strong>Associa\u00e7\u00e3o Brasileira dos Produtores e Exportadores de Frutas e Derivados (Abrafrutas)<\/strong>, Guilherme Coelho, a feira representa uma oportunidade estrat\u00e9gica para produtores e exportadores, sobretudo na esteira do acordo Mercosul-Uni\u00e3o Europeia. A redu\u00e7\u00e3o gradual de tarifas, avalia o dirigente, deve ampliar a presen\u00e7a das frutas brasileiras no mercado europeu, que j\u00e1 absorve cerca de 70% das vendas externas do setor.<\/p>\n<p>\u201cA\u00a0<strong>Fruit Attraction S\u00e3o Paulo<\/strong>\u00a0cresce a cada edi\u00e7\u00e3o e se consolida como uma grande vitrine para a fruticultura brasileira. Para a Abrafrutas, que \u00e9 apoiadora institucional da feira, \u00e9 uma oportunidade estrat\u00e9gica de fortalecer parcerias, promover nossas frutas e ampliar o di\u00e1logo com compradores e investidores internacionais\u201d, conclui.<\/p>\n<p>Durante o evento, o estande da Abrafrutas ser\u00e1 palco de uma rodada de neg\u00f3cios organizada pela\u00a0<strong>ApexBrasil<\/strong>, reunindo compradores internacionais e empresas brasileiras com foco na gera\u00e7\u00e3o de novas oportunidades comerciais para o setor. A iniciativa busca fortalecer a presen\u00e7a das frutas brasileiras no mercado global, criando conex\u00f5es estrat\u00e9gicas e ampliando as exporta\u00e7\u00f5es de produtos reconhecidos mundialmente pela qualidade, pela diversidade e pela sustentabilidade da produ\u00e7\u00e3o nacional.<\/p>\n<p>Neste ano,\u00a0<strong>Ceagesp, Abimaq, Ibrahort e Empapel<\/strong>\u00a0se juntam \u00e0\u00a0<strong>Abrafrutas<\/strong>\u00a0\u2013 apoiadora master \u2013 como parceiros institucionais da\u00a0<strong>Fruit Attraction S\u00e3o Paulo<\/strong>.<\/p>\n<p><strong>FONTE: <\/strong><a href=\"https:\/\/www.agroplanning.com.br\/2026\/03\/17\/fruit-attraction-sao-paulo-estima-r-15-bilhao-em-negocios\/\" target=\"_blank\" rel=\"noopener\">Di\u00e1rio Agr\u00edcola<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organizada pela\u00a0IFEMA MADRID e pela Fiera Milano Brasil, a\u00a0Fruit Attraction S\u00e3o Paulo\u00a0re\u00fane, na pr\u00f3xima semana, entre ter\u00e7a (24) e quinta (26), no SP Expo, na capital paulista, a cadeia produtiva da fruticultura nacional. Considerado o maior evento dedicado ao segmento de frutas e hortali\u00e7as do hemisf\u00e9rio Sul, a\u00a03\u00aa. A edi\u00e7\u00e3o da Fruit Attraction S\u00e3o Paulo&#8230;<\/p>\n","protected":false},"author":3,"featured_media":28665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-31616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fruit Attraction S\u00e3o Paulo estima R$ 1,5 bilh\u00e3o em neg\u00f3cios - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-estima-r-15-bilhao-em-negocios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fruit Attraction S\u00e3o Paulo estima R$ 1,5 bilh\u00e3o em neg\u00f3cios - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\" \/>\n<meta property=\"og:description\" content=\"Organizada pela\u00a0IFEMA MADRID e pela Fiera Milano Brasil, a\u00a0Fruit Attraction S\u00e3o Paulo\u00a0re\u00fane, na pr\u00f3xima semana, entre ter\u00e7a (24) e quinta (26), no SP Expo, na capital paulista, a cadeia produtiva da fruticultura nacional. Considerado o maior evento dedicado ao segmento de frutas e hortali\u00e7as do hemisf\u00e9rio Sul, a\u00a03\u00aa. A edi\u00e7\u00e3o da Fruit Attraction S\u00e3o Paulo...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-estima-r-15-bilhao-em-negocios\/\" \/>\n<meta property=\"og:site_name\" content=\"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Fruit-Attraction-So-Paulo\/61553117052718\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-17T18:06:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T20:14:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2025\/03\/FRUIT_ATTRACTION_2025_250325_15h__MG_6663.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leandro Ursulano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leandro Ursulano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-estima-r-15-bilhao-em-negocios\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-estima-r-15-bilhao-em-negocios\/\"},\"author\":{\"name\":\"Leandro Ursulano\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/person\/ca209e86e8182445d0a351c7daabe509\"},\"headline\":\"Fruit Attraction S\u00e3o Paulo estima R$ 1,5 bilh\u00e3o em neg\u00f3cios\",\"datePublished\":\"2026-03-17T18:06:41+00:00\",\"dateModified\":\"2026-03-23T20:14:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-estima-r-15-bilhao-em-negocios\/\"},\"wordCount\":622,\"publisher\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-estima-r-15-bilhao-em-negocios\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2025\/03\/FRUIT_ATTRACTION_2025_250325_15h__MG_6663.jpg\",\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-estima-r-15-bilhao-em-negocios\/\",\"url\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-estima-r-15-bilhao-em-negocios\/\",\"name\":\"Fruit Attraction S\u00e3o Paulo estima R$ 1,5 bilh\u00e3o em neg\u00f3cios - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\",\"isPartOf\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-estima-r-15-bilhao-em-negocios\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-estima-r-15-bilhao-em-negocios\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2025\/03\/FRUIT_ATTRACTION_2025_250325_15h__MG_6663.jpg\",\"datePublished\":\"2026-03-17T18:06:41+00:00\",\"dateModified\":\"2026-03-23T20:14:51+00:00\",\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-estima-r-15-bilhao-em-negocios\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-estima-r-15-bilhao-em-negocios\/#primaryimage\",\"url\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2025\/03\/FRUIT_ATTRACTION_2025_250325_15h__MG_6663.jpg\",\"contentUrl\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2025\/03\/FRUIT_ATTRACTION_2025_250325_15h__MG_6663.jpg\",\"width\":2000,\"height\":1333},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#website\",\"url\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/\",\"name\":\"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\",\"description\":\"Bienvenido a Fruit Attraction Sao Paulo, la Feria Internacional del Sector de Frutas y Hortalizas. 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