{"id":31593,"date":"2026-03-23T14:01:16","date_gmt":"2026-03-23T13:01:16","guid":{"rendered":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/?p=31593"},"modified":"2026-03-23T14:02:56","modified_gmt":"2026-03-23T13:02:56","slug":"klabin-leva-solucoes-de-embalagens-para-hortifruti-a-fruit-attraction-2026","status":"publish","type":"post","link":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/klabin-leva-solucoes-de-embalagens-para-hortifruti-a-fruit-attraction-2026\/","title":{"rendered":"Klabin leva solu\u00e7\u00f5es de embalagens para hortifr\u00fati \u00e0 Fruit Attraction 2026"},"content":{"rendered":"

Embalagens de papel ganham cada vez mais espa\u00e7o na cadeia de alimentos frescos ao contribuir para prote\u00e7\u00e3o, efici\u00eancia log\u00edstica e valoriza\u00e7\u00e3o de frutas, legumes e verduras no varejo<\/i><\/p>\n

S\u00e3o Paulo, 19 de mar\u00e7o de 2026 \u2013<\/strong> A Klabin, maior produtora e exportadora de pap\u00e9is para embalagens do Brasil, l\u00edder em embalagens de papel\u00e3o ondulado e refer\u00eancia em celulose de mercado de fibra curta, longa e fluff, participa da terceira edi\u00e7\u00e3o da Fruit Attraction, realizada entre os dias 24 e 26 de mar\u00e7o, no Centro de Conven\u00e7\u00f5es S\u00e3o Paulo Expo & Convention Center, em S\u00e3o Paulo. No estande da Companhia, os visitantes poder\u00e3o conhecer solu\u00e7\u00f5es desenvolvidas para atender \u00e0s demandas do setor de frutas, legumes e verduras (FLV).<\/p>\n

O portf\u00f3lio da Klabin re\u00fane embalagens de papel\u00e3o ondulado e sacos industriais produzidos com pap\u00e9is de fibra virgem provenientes de florestas plantadas e certificadas por \u00f3rg\u00e3os internacionais. Recicl\u00e1veis ap\u00f3s o uso, as solu\u00e7\u00f5es s\u00e3o desenvolvidas para garantir resist\u00eancia e desempenho ao longo de toda a cadeia log\u00edstica, do transporte ao armazenamento, contribuindo para manter a qualidade dos alimentos frescos at\u00e9 o consumidor final.<\/p>\n

O setor de frutas, legumes e verduras (FLV) tem apresentado crescimento consistente no Brasil e no mercado internacional, impulsionado pela demanda global por alimentos frescos e saud\u00e1veis. O pa\u00eds \u00e9 atualmente o terceiro maior produtor de frutas do mundo e vem ampliando sua presen\u00e7a no com\u00e9rcio global. De acordo com a Associa\u00e7\u00e3o Brasileira dos Produtores Exportadores de Frutas e Derivados (Abrafrutas), as exporta\u00e7\u00f5es alcan\u00e7aram cerca de US$ 1,45 bilh\u00e3o em 2025, novo recorde hist\u00f3rico, com crescimento em volume e valor nos \u00faltimos anos. Mesmo assim, apenas uma pequena parcela da produ\u00e7\u00e3o nacional \u00e9 destinada ao exterior, o que evidencia o potencial de expans\u00e3o para novos mercados e refor\u00e7a a import\u00e2ncia de solu\u00e7\u00f5es log\u00edsticas e de embalagem que preservem a qualidade dos produtos ao longo da cadeia.<\/p>\n

\u201cO segmento de alimentos frescos exige embalagens que conciliem prote\u00e7\u00e3o, efici\u00eancia log\u00edstica e apresenta\u00e7\u00e3o no varejo. Nosso portf\u00f3lio foi desenvolvido justamente para atender essas demandas, garantindo a integridade dos produtos desde a colheita at\u00e9 o ponto de venda\u201d, afirma Gustavo Jaoude, gerente executivo regional Norte e Nordeste da Klabin.<\/p>\n

Vale destacar que as embalagens de papel s\u00e3o seguras para contato direto com alimentos e oferecem desempenho adequado em diferentes condi\u00e7\u00f5es de temperatura e umidade, caracter\u00edsticas importantes para a cadeia de frutas, legumes e verduras. O design funcional tamb\u00e9m favorece a exposi\u00e7\u00e3o no ponto de venda e contribui para a valoriza\u00e7\u00e3o das marcas. O portf\u00f3lio inclui ainda solu\u00e7\u00f5es em sacos industriais, projetadas para preservar as caracter\u00edsticas fisiol\u00f3gicas dos produtos e evitar vazamentos, garantindo seguran\u00e7a e praticidade desde a origem at\u00e9 o destino.<\/p>\n

A Fruit Attraction S\u00e3o Paulo \u00e9 um importante espa\u00e7o para a troca de conhecimento, gera\u00e7\u00e3o de neg\u00f3cios e apresenta\u00e7\u00e3o de solu\u00e7\u00f5es voltadas ao mercado de alimentos frescos, reunindo anualmente produtores, exportadores, distribuidores e varejistas do setor de frutas e hortali\u00e7as. A participa\u00e7\u00e3o da Klabin no evento refor\u00e7a o compromisso da Companhia em desenvolver embalagens sustent\u00e1veis e de alto desempenho para atender \u00e0s demandas desse segmento.<\/p>\n

Sobre a Klabin <\/strong><\/p>\n

Maior produtora e exportadora de pap\u00e9is para embalagens e de solu\u00e7\u00f5es sustent\u00e1veis em embalagens de papel do Brasil, a Klabin desponta como empresa inovadora, \u00fanica do Pa\u00eds a oferecer ao mercado uma solu\u00e7\u00e3o em celuloses de fibra curta, fibra longa e fluff, al\u00e9m de ser l\u00edder nos mercados de embalagens de papel\u00e3o ondulado, sacos industriais e papel-cart\u00e3o. Fundada em 1899, possui 21 unidades industriais no Brasil e uma na Argentina, respons\u00e1veis por uma capacidade produtiva anual de 4,4 milh\u00f5es de toneladas de celulose de mercado e pap\u00e9is.<\/i><\/p>\n

Toda a gest\u00e3o da empresa est\u00e1 orientada para o Desenvolvimento Sustent\u00e1vel, buscando crescimento integrado e respons\u00e1vel, que une rentabilidade, desenvolvimento social e compromisso ambiental. A Klabin integra, desde 2014, o \u00cdndice de Sustentabilidade Empresarial (ISE), da B3, e em 2020 passou a integrar o <\/i>Dow Jones Best-in-Class Indices, com participa\u00e7\u00e3o na carteira Global e de Mercados Emergentes. Tamb\u00e9m \u00e9 signat\u00e1ria do Pacto Global da ONU e do Pacto Nacional para Erradica\u00e7\u00e3o do Trabalho Escravo, buscando fornecedores e parceiros de neg\u00f3cio que sigam os mesmos valores de \u00e9tica, transpar\u00eancia e respeito aos princ\u00edpios de sustentabilidade.<\/i><\/p>\n

\n

Assessoria de Imprensa \u2013 Klabin<\/strong><\/p>\n

In Press Porter Novelli<\/strong><\/p>\n

Regina Trombelli \u2013 regina.trombelli@inpresspni.com.br<\/a><\/p>\n

Sonia Xavier \u2013 sonia.xavier@inpresspni.com.br<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Embalagens de papel ganham cada vez mais espa\u00e7o na cadeia de alimentos frescos ao contribuir para prote\u00e7\u00e3o, efici\u00eancia log\u00edstica e valoriza\u00e7\u00e3o de frutas, legumes e verduras no varejo S\u00e3o Paulo, 19 de mar\u00e7o de 2026 \u2013 A Klabin, maior produtora e exportadora de pap\u00e9is para embalagens do Brasil, l\u00edder em embalagens de papel\u00e3o ondulado e…<\/p>\n","protected":false},"author":3,"featured_media":31594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[104],"tags":[],"class_list":["post-31593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-canal-fruit-attraction"],"yoast_head":"\nKlabin leva solu\u00e7\u00f5es de embalagens para hortifr\u00fati \u00e0 Fruit Attraction 2026 - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/klabin-leva-solucoes-de-embalagens-para-hortifruti-a-fruit-attraction-2026\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klabin leva solu\u00e7\u00f5es de embalagens para hortifr\u00fati \u00e0 Fruit Attraction 2026 - 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