{"id":31460,"date":"2026-03-17T14:52:02","date_gmt":"2026-03-17T13:52:02","guid":{"rendered":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/?p=31460"},"modified":"2026-03-17T14:52:02","modified_gmt":"2026-03-17T13:52:02","slug":"smurfit-westrock-reforca-protagonismo-em-embalagens-sustentaveis-na-fruit-attraction-sao-paulo-2026","status":"publish","type":"post","link":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/smurfit-westrock-reforca-protagonismo-em-embalagens-sustentaveis-na-fruit-attraction-sao-paulo-2026\/","title":{"rendered":"Smurfit Westrock refor\u00e7a protagonismo em embalagens sustent\u00e1veis na Fruit Attraction S\u00e3o Paulo 2026"},"content":{"rendered":"<p><em>Empresa traz o conceito qualidade que vai longe e apresenta solu\u00e7\u00f5es inovadoras, refor\u00e7ando seu compromisso com efici\u00eancia log\u00edstica, redu\u00e7\u00e3o de desperd\u00edcios e valoriza\u00e7\u00e3o dos produtos no ponto de venda<\/em><\/p>\n<p><strong>S\u00e3o Paulo, 16 de mar\u00e7o de 2026<\/strong> \u2013 A Smurfit Westrock, l\u00edder global em embalagens sustent\u00e1veis, confirma sua participa\u00e7\u00e3o na 3\u00aa edi\u00e7\u00e3o da Fruit Attraction S\u00e3o Paulo, um dos principais encontros internacionais do setor de frutas e hortali\u00e7as. De 24 a 26 de mar\u00e7o, no S\u00e3o Paulo Expo &amp; Convention Center, com um estande de 70m\u00b2, a companhia apresentar\u00e1, sob o conceito \u201cqualidade que vai longe\u201d, seu portf\u00f3lio de embalagens projetadas para aprimorar a log\u00edstica, reduzir desperd\u00edcios e agregar valor aos produtos no ponto de venda, destacando solu\u00e7\u00f5es desenvolvidas para atender \u00e0s demandas dos fruticultores brasileiros e exportadores.<\/p>\n<p>Segundo a diretora Comercial, Marketing &amp; Inova\u00e7\u00e3o da Smurfit Westrock Brasil, Daniela Tavares, as solu\u00e7\u00f5es combinam al\u00e9m de design inteligente e materiais de alta resist\u00eancia, ferramentas \u00fanicas de inova\u00e7\u00e3o que estudam a cadeia de supply, a necessidade do neg\u00f3cio e marca do cliente, que proporcionam uma proposta de valor completa, com\u00a0 maior prote\u00e7\u00e3o no transporte, melhor ventila\u00e7\u00e3o, resist\u00eancia para longas dist\u00e2ncias de exporta\u00e7\u00e3o e resfriamento eficiente, fatores essenciais para manter a qualidade de frutas, legumes e verduras do campo at\u00e9 o consumidor final, independentemente da dist\u00e2ncia. Al\u00e9m disso, a empresa atua com o servi\u00e7o de automa\u00e7\u00e3o, levando maior efici\u00eancia e produtividade ao packing house de seus clientes, oferecendo uma solu\u00e7\u00e3o completa do in\u00edcio ao fim da cadeia log\u00edstica dos fruticultores.<\/p>\n<p>\u201cA Fruit Attraction \u00e9 uma vitrine estrat\u00e9gica para mostrarmos como nossas solu\u00e7\u00f5es contribuem para uma cadeia hortifrut\u00edcola mais eficiente, sustent\u00e1vel e competitiva. Quando falamos em \u2018qualidade que vai longe\u2019, estamos nos referindo \u00e0 capacidade das nossas embalagens de proteger o produto, reduzir perdas e otimizar a log\u00edstica, independentemente da dist\u00e2ncia e complexidade de rota, e ainda fortalecer a presen\u00e7a da marca no ponto de venda, no nosso mercado interno ou em outros pa\u00edses destino de exporta\u00e7\u00f5es Nosso compromisso \u00e9 apoiar produtores e exportadores brasileiros a chegarem mais longe, com mais efici\u00eancia e menor impacto ambiental\u201d, afirma.<\/p>\n<p>A companhia tamb\u00e9m refor\u00e7a seu compromisso com a sustentabilidade e a descarboniza\u00e7\u00e3o das opera\u00e7\u00f5es. Solu\u00e7\u00f5es personalizadas desenvolvidas pela Smurfit Westrock j\u00e1 demonstraram ganhos expressivos em efici\u00eancia log\u00edstica, com redu\u00e7\u00e3o significativa no n\u00famero de fretes e, consequentemente, na emiss\u00e3o de CO\u2082. Al\u00e9m disso, estudos conduzidos pela equipe de Inova\u00e7\u00e3o da empresa no Brasil, com o uso da ferramenta EyeScan, evidenciam o impacto das embalagens de papel\u00e3o ondulado no ponto de venda, aumentando significativamente a visibilidade dos produtos nas prateleiras.<\/p>\n<p>A Smurfit Westrock \u00e9 a \u00fanica empresa do setor com certifica\u00e7\u00e3o ISTA e conta com um laborat\u00f3rio equipado para simular as condi\u00e7\u00f5es reais de transporte das embalagens. No espa\u00e7o, s\u00e3o realizados testes de vibra\u00e7\u00e3o, queda, compress\u00e3o e empilhamento, que reproduzem as diferentes etapas da cadeia log\u00edstica. A partir dessas an\u00e1lises, \u00e9 poss\u00edvel desenvolver solu\u00e7\u00f5es de embalagem mais adequadas para cada produto, garantindo que cheguem com seguran\u00e7a at\u00e9 o destino final.<\/p>\n<p>A participa\u00e7\u00e3o na Fruit Attraction S\u00e3o Paulo 2026 est\u00e1 alinhada ao objetivo da companhia em fortalecer sua presen\u00e7a com solu\u00e7\u00f5es sustent\u00e1veis de embalagens para o agroneg\u00f3cio. O evento re\u00fane produtores, exportadores, varejistas e distribuidores nacionais e internacionais, configurando-se como uma plataforma estrat\u00e9gica para gera\u00e7\u00e3o de neg\u00f3cios, fortalecimento de relacionamentos e amplia\u00e7\u00e3o da presen\u00e7a da marca no mercado.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Servi\u00e7o<\/strong><\/p>\n<p><strong>Smurfit Westrock Brasil na Fruit Attraction 2026<\/strong><\/p>\n<p><strong>Data<\/strong>: de 24 a 26 de mar\u00e7o de 2026<\/p>\n<p><strong>Local<\/strong>: Centro de Conven\u00e7\u00f5es S\u00e3o Paulo Expo &amp; Convention Center<\/p>\n<p><strong>Site do evento<\/strong>: <a href=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/\">https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Sobre a Smurfit Westrock\u00a0 <\/strong><\/p>\n<p>A Smurfit Westrock \u00e9 um l\u00edder global de embalagens sustent\u00e1veis, com presen\u00e7a em mais de 40 pa\u00edses e 100.000 funcion\u00e1rios. Possui mais de 500 opera\u00e7\u00f5es de convers\u00e3o e 59 f\u00e1bricas de papel que oferecem solu\u00e7\u00f5es sob medida para clientes, com qualidade e confiabilidade. No Brasil, conta com 4.000 colaboradores e est\u00e1 presente em seis estados brasileiros, com 6 m\u00e1quinas de papel, 9 f\u00e1bricas de convers\u00e3o e 54 mil hectares de florestas plantadas e nativas.<\/p>\n<p>Contatos para imprensa<\/p>\n<p>Edelman Brasil \u2013 imprensasmurfitwestrock@edelman.com<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empresa traz o conceito qualidade que vai longe e apresenta solu\u00e7\u00f5es inovadoras, refor\u00e7ando seu compromisso com efici\u00eancia log\u00edstica, redu\u00e7\u00e3o de desperd\u00edcios e valoriza\u00e7\u00e3o dos produtos no ponto de venda S\u00e3o Paulo, 16 de mar\u00e7o de 2026 \u2013 A Smurfit Westrock, l\u00edder global em embalagens sustent\u00e1veis, confirma sua participa\u00e7\u00e3o na 3\u00aa edi\u00e7\u00e3o da Fruit Attraction S\u00e3o&#8230;<\/p>\n","protected":false},"author":3,"featured_media":31461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[104],"tags":[],"class_list":["post-31460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-canal-fruit-attraction"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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