{"id":31444,"date":"2026-03-17T14:35:55","date_gmt":"2026-03-17T13:35:55","guid":{"rendered":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/?p=31444"},"modified":"2026-03-17T14:35:55","modified_gmt":"2026-03-17T13:35:55","slug":"bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment","status":"publish","type":"post","link":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/","title":{"rendered":"BLOOM FRESH\u2122 REINFORCES ITS LONG-TERM COMMITMENT TO BRAZIL AT FRUIT ATTRACTION S\u00c3O PAULO, DRIVING VALUE IN THE EXPANDING SEEDLESS TABLE GRAPE SEGMENT"},"content":{"rendered":"<p>BLOOM FRESH will participate in Fruit Attraction S\u00e3o Paulo, for the <strong>second consecutive year<\/strong>, reinforcing its strategic commitment to Brazil as one of the most dynamic grocery markets in Latin America and a key growth geography for premium table grapes.<\/p>\n<p>Brazil is currently the <strong>largest grocery market in Latin America in FMCG<\/strong>, expected to surpass <strong>US$400 billion by 2030<\/strong>. The country\u2019s GDP is forecast to grow steadily year-on-year over the coming years, with consumer spending projected to follow the same upward trajectory. For the fresh produce sector, this macroeconomic context creates a strong foundation for value-driven category development.<\/p>\n<p><strong>A market with untapped potential in table grapes<\/strong><\/p>\n<p>Table grape consumption in Brazil has remained relatively stable over the past decade, indicating <strong>significant headroom for growth<\/strong>. As consumer habits evolve, the opportunity lies not only in volume expansion, but in <strong>premiumization and differentiation<\/strong>.<\/p>\n<p>One of the clearest structural shifts has been the <strong>growth of seedless table grapes<\/strong>, driven by increasingly active lifestyles and demand for healthy, convenient, ready-to-eat snacks. Seedless grapes are gaining relevance among urban consumers seeking flavor, portability and consistent eating quality.<\/p>\n<p>At the same time, table grape production in Brazil is concentrated in specific regions\u2014primarily in the Northeast (notably the S\u00e3o Francisco Valley) and parts of the Southeast\/South regions. This geographic concentration has historically influenced local consumption patterns and availability windows, while also creating opportunities to better connect production hubs with national retail programs.<\/p>\n<p><strong>Strengthening the local push: flavor, consistency and category value<\/strong><\/p>\n<p>At Fruit Attraction S\u00e3o Paulo, BLOOM FRESH\u2122 will spotlight three varieties that reflect its strategy for Brazil:<\/p>\n<ul>\n<li><strong>Sugar Crisp\u00ae<\/strong> \u2013 recognized for its crisp texture and refreshing profile<\/li>\n<li><strong>Bebop\u00ae<\/strong> \u2013 a consumer-friendly, high-appeal variety designed to drive repeat purchases<\/li>\n<li><strong>Cotton Candy\u00ae<\/strong> \u2013 a distinctive flavor experience that supports premium positioning and shopper excitement<\/li>\n<\/ul>\n<p>\u201cBrazil is a priority growth market for BLOOM FRESH\u2122. With strong fundamentals in grocery and increasing consumer sophistication, we see clear potential to accelerate the development of the premium seedless segment\u201d said <strong>Angela Macedo, Country Manager Brazil, BLOOM FRESH\u2122<\/strong>. \u201cOur focus is to work closely with growers and retailers to build structured programs that elevate eating quality and generate sustainable value for the entire supply chain.\u201d<\/p>\n<p><strong>On-site engagement to define concrete action plans<\/strong><\/p>\n<p>BLOOM FRESH\u2122 will be represented at the show by its <strong>entire local Brazil team<\/strong>, alongside the company\u2019s <strong>Global Marketing Manager<\/strong>, underscoring the strategic importance of the market.<\/p>\n<p>The objective goes beyond presence: the team will use the exhibition as a working platform to engage directly with growers, retail partners and distributors to define <strong>concrete action plans for varietal development, quality alignment and in-store activation programs<\/strong> tailored to the Brazilian market.<\/p>\n<p><strong>Supporting growers to deliver best-in-class quality<\/strong><\/p>\n<p>Beyond genetics, BLOOM FRESH\u2122 works alongside Brazilian producers to ensure that varietal potential is translated into commercial performance. This includes agronomic guidance, maturity standards, postharvest protocols and continuous quality monitoring\u2014critical factors in maintaining consistency and protecting brand reputation.<\/p>\n<p>\u201cDelivering exceptional flavor requires discipline across every stage\u2014from vineyard management to final packing,\u201d said <strong>Taina Ferreira, Quality Assurance Brazil, BLOOM FRESH\u2122<\/strong>. \u201cOur role is to support growers with practical, data-driven quality standards so that each shipment meets retailer specifications and consumer expectations.\u201d<\/p>\n<p><strong>Reinforcing the protection of intellectual property<\/strong><\/p>\n<p>As part of its long-term commitment to Brazil, BLOOM FRESH\u2122 will also reinforce its efforts to promote and protect intellectual property rights related to its proprietary varieties. The company actively works with licensed growers and industry stakeholders to ensure that varietal rights are respected, supporting fair competition, sustainable innovation and continued investment in breeding.<\/p>\n<p>Protecting intellectual property is considered a key pillar to safeguarding quality standards and maintaining the integrity and value of branded varieties in the Brazilian market.<\/p>\n<p><strong>Retail partnership: a critical lever for category growth<\/strong><\/p>\n<p>BLOOM FRESH\u2122 highlights the essential role of retailers in unlocking category growth. Clear specifications, consistent programs, in-store visibility and shopper education are fundamental to increasing penetration of premium seedless varieties.<\/p>\n<p>As price volatility and margin pressures continue to affect the grape category, the company advocates for a value-creation approach rather than a volume-driven strategy. By combining differentiated varieties, quality execution and aligned retail programs, the category can strengthen pricing structures and encourage repeat consumption.<\/p>\n<p>\u201cIn a market of Brazil\u2019s scale, collaboration is key,\u201d added Macedo. \u201cWhen producers and retailers align around quality and differentiation, the result is stronger consumer loyalty and a more resilient grape category.\u201d<\/p>\n<p><strong>Building the future of the Brazilian grape category<\/strong><\/p>\n<p>With a grocery market set for continued expansion, stable historical grape consumption and growing demand for convenient, healthy snacks, Brazil represents a strategic platform for the next phase of seedless grape development in Latin America.<\/p>\n<p>At Fruit Attraction S\u00e3o Paulo, BLOOM FRESH\u2122 will engage with stakeholders across the value chain to accelerate the transformation of table grapes from a stable category into a value-driven growth engine in Brazil.<\/p>\n<p><strong>About BLOOM FRESH<\/strong><\/p>\n<p>BLOOM FRESH International Ltd. is a world-leading premium fruit-breeding company, renowned for its innovation and commitment to sustainability. With over 50 years of combined experience, BLOOM FRESH \u2122 harnesses natural breeding techniques to cultivate new table\u00a0grape,\u00a0blueberry\u00a0and cherry varieties that enhance grower productivity and consumer enjoyment. More information can be found about BLOOM FRESH at bloomfreshglobal.com<\/p>\n<p><strong>Contact:<\/strong><\/p>\n<p>Marie-Anne de B\u00e9jarry<\/p>\n<p>Global Marketing Manager<\/p>\n<p>Email: marieanne.debejarry@bloomfreshglobal.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BLOOM FRESH will participate in Fruit Attraction S\u00e3o Paulo, for the second consecutive year, reinforcing its strategic commitment to Brazil as one of the most dynamic grocery markets in Latin America and a key growth geography for premium table grapes. Brazil is currently the largest grocery market in Latin America in FMCG, expected to surpass&#8230;<\/p>\n","protected":false},"author":3,"featured_media":31445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[117],"tags":[],"class_list":["post-31444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fruit-channel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BLOOM FRESH\u2122 REINFORCES ITS LONG-TERM COMMITMENT TO BRAZIL AT FRUIT ATTRACTION S\u00c3O PAULO, DRIVING VALUE IN THE EXPANDING SEEDLESS TABLE GRAPE SEGMENT - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BLOOM FRESH\u2122 REINFORCES ITS LONG-TERM COMMITMENT TO BRAZIL AT FRUIT ATTRACTION S\u00c3O PAULO, DRIVING VALUE IN THE EXPANDING SEEDLESS TABLE GRAPE SEGMENT - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\" \/>\n<meta property=\"og:description\" content=\"BLOOM FRESH will participate in Fruit Attraction S\u00e3o Paulo, for the second consecutive year, reinforcing its strategic commitment to Brazil as one of the most dynamic grocery markets in Latin America and a key growth geography for premium table grapes. Brazil is currently the largest grocery market in Latin America in FMCG, expected to surpass...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/\" \/>\n<meta property=\"og:site_name\" content=\"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Fruit-Attraction-So-Paulo\/61553117052718\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-17T13:35:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/brotes-1024x938-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"938\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Leandro Ursulano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leandro Ursulano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/\"},\"author\":{\"name\":\"Leandro Ursulano\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/person\/ca209e86e8182445d0a351c7daabe509\"},\"headline\":\"BLOOM FRESH\u2122 REINFORCES ITS LONG-TERM COMMITMENT TO BRAZIL AT FRUIT ATTRACTION S\u00c3O PAULO, DRIVING VALUE IN THE EXPANDING SEEDLESS TABLE GRAPE SEGMENT\",\"datePublished\":\"2026-03-17T13:35:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/\"},\"wordCount\":904,\"publisher\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/brotes-1024x938-1.webp\",\"articleSection\":[\"Fruit Channel\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/\",\"url\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/\",\"name\":\"BLOOM FRESH\u2122 REINFORCES ITS LONG-TERM COMMITMENT TO BRAZIL AT FRUIT ATTRACTION S\u00c3O PAULO, DRIVING VALUE IN THE EXPANDING SEEDLESS TABLE GRAPE SEGMENT - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\",\"isPartOf\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/brotes-1024x938-1.webp\",\"datePublished\":\"2026-03-17T13:35:55+00:00\",\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/#primaryimage\",\"url\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/brotes-1024x938-1.webp\",\"contentUrl\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/brotes-1024x938-1.webp\",\"width\":1024,\"height\":938},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#website\",\"url\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/\",\"name\":\"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\",\"description\":\"Bienvenido a Fruit Attraction Sao Paulo, la Feria Internacional del Sector de Frutas y Hortalizas. Haz click y descubre todas las novedades de la edici\u00f3n de este a\u00f1o.\",\"publisher\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#organization\",\"name\":\"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\",\"url\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2024\/01\/logo-fruit-attraction-sao-paulo.jpg\",\"contentUrl\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2024\/01\/logo-fruit-attraction-sao-paulo.jpg\",\"width\":400,\"height\":300,\"caption\":\"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\"},\"image\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/people\/Fruit-Attraction-So-Paulo\/61553117052718\/\",\"https:\/\/www.instagram.com\/fruitattraction_saopaulo\/\",\"https:\/\/www.linkedin.com\/company\/fruit-attraction-so-paulo\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/person\/ca209e86e8182445d0a351c7daabe509\",\"name\":\"Leandro Ursulano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2379260cadc7a1e6f807da70f5c7cb3f423d0394bcad778f6c4a6614e035829d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2379260cadc7a1e6f807da70f5c7cb3f423d0394bcad778f6c4a6614e035829d?s=96&d=mm&r=g\",\"caption\":\"Leandro Ursulano\"},\"url\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/author\/leandro\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BLOOM FRESH\u2122 REINFORCES ITS LONG-TERM COMMITMENT TO BRAZIL AT FRUIT ATTRACTION S\u00c3O PAULO, DRIVING VALUE IN THE EXPANDING SEEDLESS TABLE GRAPE SEGMENT - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/","og_locale":"es_ES","og_type":"article","og_title":"BLOOM FRESH\u2122 REINFORCES ITS LONG-TERM COMMITMENT TO BRAZIL AT FRUIT ATTRACTION S\u00c3O PAULO, DRIVING VALUE IN THE EXPANDING SEEDLESS TABLE GRAPE SEGMENT - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL","og_description":"BLOOM FRESH will participate in Fruit Attraction S\u00e3o Paulo, for the second consecutive year, reinforcing its strategic commitment to Brazil as one of the most dynamic grocery markets in Latin America and a key growth geography for premium table grapes. Brazil is currently the largest grocery market in Latin America in FMCG, expected to surpass...","og_url":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/","og_site_name":"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL","article_publisher":"https:\/\/www.facebook.com\/people\/Fruit-Attraction-So-Paulo\/61553117052718\/","article_published_time":"2026-03-17T13:35:55+00:00","og_image":[{"width":1024,"height":938,"url":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/brotes-1024x938-1.webp","type":"image\/webp"}],"author":"Leandro Ursulano","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Leandro Ursulano","Tiempo de lectura":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/#article","isPartOf":{"@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/"},"author":{"name":"Leandro Ursulano","@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/person\/ca209e86e8182445d0a351c7daabe509"},"headline":"BLOOM FRESH\u2122 REINFORCES ITS LONG-TERM COMMITMENT TO BRAZIL AT FRUIT ATTRACTION S\u00c3O PAULO, DRIVING VALUE IN THE EXPANDING SEEDLESS TABLE GRAPE SEGMENT","datePublished":"2026-03-17T13:35:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/"},"wordCount":904,"publisher":{"@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#organization"},"image":{"@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/brotes-1024x938-1.webp","articleSection":["Fruit Channel"],"inLanguage":"es-ES"},{"@type":"WebPage","@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/","url":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/","name":"BLOOM FRESH\u2122 REINFORCES ITS LONG-TERM COMMITMENT TO BRAZIL AT FRUIT ATTRACTION S\u00c3O PAULO, DRIVING VALUE IN THE EXPANDING SEEDLESS TABLE GRAPE SEGMENT - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL","isPartOf":{"@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/#primaryimage"},"image":{"@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/brotes-1024x938-1.webp","datePublished":"2026-03-17T13:35:55+00:00","inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/noticias\/bloom-fresh-reinforces-its-long-term-commitment-to-brazil-at-fruit-attraction-sao-paulo-driving-value-in-the-expanding-seedless-table-grape-segment\/#primaryimage","url":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/brotes-1024x938-1.webp","contentUrl":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/brotes-1024x938-1.webp","width":1024,"height":938},{"@type":"WebSite","@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#website","url":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/","name":"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL","description":"Bienvenido a Fruit Attraction Sao Paulo, la Feria Internacional del Sector de Frutas y Hortalizas. Haz click y descubre todas las novedades de la edici\u00f3n de este a\u00f1o.","publisher":{"@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#organization","name":"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL","url":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/logo\/image\/","url":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2024\/01\/logo-fruit-attraction-sao-paulo.jpg","contentUrl":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2024\/01\/logo-fruit-attraction-sao-paulo.jpg","width":400,"height":300,"caption":"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL"},"image":{"@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/Fruit-Attraction-So-Paulo\/61553117052718\/","https:\/\/www.instagram.com\/fruitattraction_saopaulo\/","https:\/\/www.linkedin.com\/company\/fruit-attraction-so-paulo\/"]},{"@type":"Person","@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/person\/ca209e86e8182445d0a351c7daabe509","name":"Leandro Ursulano","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2379260cadc7a1e6f807da70f5c7cb3f423d0394bcad778f6c4a6614e035829d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2379260cadc7a1e6f807da70f5c7cb3f423d0394bcad778f6c4a6614e035829d?s=96&d=mm&r=g","caption":"Leandro Ursulano"},"url":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/author\/leandro\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/posts\/31444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/comments?post=31444"}],"version-history":[{"count":1,"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/posts\/31444\/revisions"}],"predecessor-version":[{"id":31446,"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/posts\/31444\/revisions\/31446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/media\/31445"}],"wp:attachment":[{"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/media?parent=31444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/categories?post=31444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/tags?post=31444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}