{"id":31322,"date":"2026-03-11T13:08:17","date_gmt":"2026-03-11T12:08:17","guid":{"rendered":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/?p=31322"},"modified":"2026-03-11T19:03:47","modified_gmt":"2026-03-11T18:03:47","slug":"3a-fruit-attraction-sao-paulo-projeta-ate-r-15-bilhao-em-negocios-e-amplia-exportacoes-brasileiras","status":"publish","type":"post","link":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/3a-fruit-attraction-sao-paulo-projeta-ate-r-15-bilhao-em-negocios-e-amplia-exportacoes-brasileiras\/","title":{"rendered":"3\u00aa Fruit Attraction S\u00e3o Paulo projeta at\u00e9 R$ 1,5 bilh\u00e3o em neg\u00f3cios e amplia exporta\u00e7\u00f5es brasileiras"},"content":{"rendered":"<p><em>Maior feira internacional de fruticultura da Am\u00e9rica Latina re\u00fane 500 expositores e espera 18 mil visitantes entre 24 e 26 de mar\u00e7o, refor\u00e7ando exporta\u00e7\u00f5es brasileiras em meio ao acordo Mercosul-UE<\/em><\/p>\n<p>A cadeia da fruticultura brasileira voltar\u00e1 a reunir seus principais atores em um grande encontro internacional. Entre os dias 24 e 26 de mar\u00e7o, ser\u00e1 realizada a 3\u00aa edi\u00e7\u00e3o da Fruit Attraction S\u00e3o Paulo, maior evento dedicado ao segmento de frutas e hortali\u00e7as na Am\u00e9rica Latina, no centro de\u00a0conven\u00e7\u00f5es S\u00e3o Paulo Expo, na capital paulista.<\/p>\n<p>Voltado \u00e0 gera\u00e7\u00e3o de neg\u00f3cios, difus\u00e3o de conhecimento e promo\u00e7\u00e3o internacional da produ\u00e7\u00e3o brasileira, o evento re\u00fane expositores, compradores, autoridades p\u00fablicas e especialistas de diversos pa\u00edses.<\/p>\n<p>A programa\u00e7\u00e3o inclui rodadas de neg\u00f3cios, o semin\u00e1rio t\u00e9cnico Fruit F\u00f3rum e o Cooking Show, atra\u00e7\u00e3o gastron\u00f4mica que destaca receitas \u00e0 base de frutas e hortali\u00e7as.<\/p>\n<p>Realizado em parceria entre a IFEMA Madrid e a Fiera Milano Brasil, o encontro ocorre em um momento estrat\u00e9gico para o setor. A recente assinatura do acordo Mercosul\u2013Uni\u00e3o Europeia amplia as expectativas de crescimento das exporta\u00e7\u00f5es brasileiras e refor\u00e7a o papel da feira como vitrine global para a fruticultura nacional.<\/p>\n<p>A feira abrange produ\u00e7\u00e3o de frutas e hortali\u00e7as frescas e processadas, exporta\u00e7\u00e3o e importa\u00e7\u00e3o, tecnologia agr\u00edcola, inova\u00e7\u00e3o, m\u00e1quinas, embalagens, rotulagem, transporte, log\u00edstica, cadeia de frio, armazenamento e mercado org\u00e2nico.<\/p>\n<p><strong>Crescimento acelerado<\/strong><\/p>\n<p>Desde sua estreia, a Fruit Attraction S\u00e3o Paulo vem crescendo em ritmo acelerado. Na primeira edi\u00e7\u00e3o, reuniu 300 expositores e 12 mil visitantes de 45 pa\u00edses. Na segunda, foram 400 marcas expositoras e 16,3 mil visitantes de 60 pa\u00edses, com a realiza\u00e7\u00e3o de 1.500 reuni\u00f5es de neg\u00f3cios e gera\u00e7\u00e3o de vendas de cerca de R$ 1 bilh\u00e3o \u2013 um crescimento de 66% em rela\u00e7\u00e3o ao ano anterior.<\/p>\n<p>Segundo Daniel Antu\u00f1a, Project manager da IFEMA Madrid, a edi\u00e7\u00e3o de 2026 ser\u00e1 ainda maior. \u201cVamos ter 500 marcas expositoras e esperamos mais de 18 mil visitantes\u201d, afirma. A expectativa tamb\u00e9m \u00e9 de aumento de 20% no n\u00famero de compradores internacionais, o que refor\u00e7a o papel do evento na amplia\u00e7\u00e3o da presen\u00e7a do Brasil no com\u00e9rcio global de frutas. O potencial de expans\u00e3o \u00e9 grande: embora o pa\u00eds seja o terceiro maior produtor mundial, ocupa apenas o 23\u00ba lugar nas exporta\u00e7\u00f5es. \u201cExiste forte demanda internacional por frutas brasileiras, como manga, mel\u00e3o, uva, lim\u00e3o e melancia\u201d, diz Antu\u00f1a.<\/p>\n<p>O CEO da Fiera Milano Brasil, Maur\u00edcio Macedo, espera crescimento semelhante no volume de neg\u00f3cios gerados. \u201cAcreditamos que as vendas realizadas na feira devem somar entre R$ 1,2 bilh\u00e3o e R$ 1,5 bilh\u00e3o\u201d, estima. Entre os destaques desta edi\u00e7\u00e3o, Macedo cita o aumento da presen\u00e7a de governos estaduais com espa\u00e7os coletivos para produtores regionais exporem seus produtos. \u201cIsso permite que o pequeno produtor participe de uma feira internacional sem precisar viajar para o exterior, apresentando sua produ\u00e7\u00e3o diretamente a compradores de v\u00e1rios pa\u00edses\u201d, afirma.<\/p>\n<p>De acordo com Guilherme Coelho, presidente da Associa\u00e7\u00e3o Brasileira dos Produtores e Exportadores de Frutas e Derivados (Abrafrutas), apoiadora do evento, a feira representa uma oportunidade estrat\u00e9gica para produtores e exportadores. E ganha ainda mais relev\u00e2ncia com a celebra\u00e7\u00e3o do acordo comercial entre Mercosul e Uni\u00e3o Europeia. A redu\u00e7\u00e3o gradual de tarifas, ele avalia, deve ampliar a presen\u00e7a das frutas brasileiras no mercado europeu, que j\u00e1 absorve cerca de 70% das vendas externas do setor.<\/p>\n<p><strong>P\u00fablico qualificado<\/strong><\/p>\n<p>O perfil do visitante tamb\u00e9m refor\u00e7a o car\u00e1ter estrat\u00e9gico da feira. De acordo com o Project manager da IFEMA Madrid, na edi\u00e7\u00e3o do ano passado, 85% dos participantes eram decisores ou influenciadores diretos no processo de compra. \u201cMais de 25% representavam empresas com or\u00e7amentos superiores a R$ 1 milh\u00e3o\u201d, ressalta Antu\u00f1a.<\/p>\n<p>O p\u00fablico inclui produtores, distribuidores, exportadores, importadores, representantes de redes varejistas, operadores log\u00edsticos e empresas de tecnologia agr\u00edcola, entre outros. A diversidade geogr\u00e1fica tamb\u00e9m tem sido um diferencial: na \u00faltima edi\u00e7\u00e3o, a feira recebeu visitantes de diversos pa\u00edses da Am\u00e9rica Latina, da Am\u00e9rica do Norte e da Europa, al\u00e9m de representantes de praticamente todos os estados brasileiros.<\/p>\n<p>Esse ambiente internacional favorece o interc\u00e2mbio de experi\u00eancias, a identifica\u00e7\u00e3o de novas oportunidades comerciais e o acesso a tecnologias e solu\u00e7\u00f5es para a cadeia hortofrut\u00edcola.<\/p>\n<p>Para estimular novas parcerias comerciais, a feira promove encontros entre expositores e compradores nacionais e internacionais. Um dos principais mecanismos \u00e9 o programa de compradores, que convida importadores e distribuidores estrat\u00e9gicos para participar do evento. Com perfis e interesses previamente mapeados pela organiza\u00e7\u00e3o, esses profissionais participam de reuni\u00f5es pr\u00e9-agendadas com os expositores, em um espa\u00e7o dedicado a facilitar as negocia\u00e7\u00f5es ao longo da feira.<\/p>\n<p>Outro destaque do evento \u00e9 o Fruit F\u00f3rum, espa\u00e7o de conte\u00fado t\u00e9cnico com debates e palestras sobre tend\u00eancias do setor, inova\u00e7\u00e3o, log\u00edstica e mercados internacionais. Entre os temas que ser\u00e3o tratados nesta edi\u00e7\u00e3o est\u00e1 o acordo Mercosul-Uni\u00e3o Europeia e suas implica\u00e7\u00f5es para o com\u00e9rcio de frutas.<\/p>\n<p>A experi\u00eancia gastron\u00f4mica fica por conta do Cooking Show, organizado pela SP Neg\u00f3cios e a Secretaria de Desenvolvimento Econ\u00f4mico e Trabalho da Prefeitura de S\u00e3o Paulo. No espa\u00e7o, chefs e especialistas preparam receitas ao vivo com frutas e hortali\u00e7as brasileiras, promovendo degusta\u00e7\u00f5es e intera\u00e7\u00e3o com o p\u00fablico e destacando o potencial culin\u00e1rio dos produtos apresentados na feira.<\/p>\n<p>Al\u00e9m da Abrafrutas, a feira conta com apoio do Instituto Brasileiro de Horticultura (Ibrahort), da ABIMAQ, da Empapel e da CEAGESP.<\/p>\n<p>Empresas interessadas ainda podem garantir os \u00faltimos espa\u00e7os de exposi\u00e7\u00e3o at\u00e9 o dia 15 de mar\u00e7o. O credenciamento para visitantes tamb\u00e9m est\u00e1 aberto e \u00e9 gratuito.<\/p>\n<p><strong>FONTE:<\/strong> <a href=\"https:\/\/globorural.globo.com\/conteudo-de-marca\/fruit-attraction-sao-paulo\/noticia\/2026\/03\/3a-fruit-attraction-sao-paulo-projeta-ate-r-15-bilhao-em-negocios-e-amplia-exportacoes-brasileiras.ghtml\" target=\"_blank\" rel=\"noopener\">Globo Rural<\/a><\/p>\n<h3><strong>Servi\u00e7o<\/strong><\/h3>\n<p><strong>Fruit Attraction S\u00e3o Paulo 2026<\/strong><br \/>\nde 24 a 26 de mar\u00e7o<br \/>\ndas 10h \u00e0s 18h<br \/>\nS\u00e3o Paulo Expo \u2013 Rodovia dos Imigrantes, 1,5 km \u2013 Vila \u00c1gua Funda \u2013 SP<\/p>\n<p>Mais informa\u00e7\u00f5es:<br \/>\n<a href=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/\">https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maior feira internacional de fruticultura da Am\u00e9rica Latina re\u00fane 500 expositores e espera 18 mil visitantes entre 24 e 26 de mar\u00e7o, refor\u00e7ando exporta\u00e7\u00f5es brasileiras em meio ao acordo Mercosul-UE A cadeia da fruticultura brasileira voltar\u00e1 a reunir seus principais atores em um grande encontro internacional. Entre os dias 24 e 26 de mar\u00e7o, ser\u00e1&#8230;<\/p>\n","protected":false},"author":3,"featured_media":31323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[51,90],"tags":[],"class_list":["post-31322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-release-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3\u00aa Fruit Attraction S\u00e3o Paulo projeta at\u00e9 R$ 1,5 bilh\u00e3o em neg\u00f3cios e amplia exporta\u00e7\u00f5es brasileiras - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/3a-fruit-attraction-sao-paulo-projeta-ate-r-15-bilhao-em-negocios-e-amplia-exportacoes-brasileiras\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3\u00aa Fruit Attraction S\u00e3o Paulo projeta at\u00e9 R$ 1,5 bilh\u00e3o em neg\u00f3cios e amplia exporta\u00e7\u00f5es brasileiras - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\" \/>\n<meta property=\"og:description\" content=\"Maior feira internacional de fruticultura da Am\u00e9rica Latina re\u00fane 500 expositores e espera 18 mil visitantes entre 24 e 26 de mar\u00e7o, refor\u00e7ando exporta\u00e7\u00f5es brasileiras em meio ao acordo Mercosul-UE A cadeia da fruticultura brasileira voltar\u00e1 a reunir seus principais atores em um grande encontro internacional. Entre os dias 24 e 26 de mar\u00e7o, ser\u00e1...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/3a-fruit-attraction-sao-paulo-projeta-ate-r-15-bilhao-em-negocios-e-amplia-exportacoes-brasileiras\/\" \/>\n<meta property=\"og:site_name\" content=\"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Fruit-Attraction-So-Paulo\/61553117052718\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-11T12:08:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T18:03:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/FRUIT_ATTRACTION_2025_260325_12h_INDY1582-copy.jpg.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leandro Ursulano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leandro Ursulano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/3a-fruit-attraction-sao-paulo-projeta-ate-r-15-bilhao-em-negocios-e-amplia-exportacoes-brasileiras\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/3a-fruit-attraction-sao-paulo-projeta-ate-r-15-bilhao-em-negocios-e-amplia-exportacoes-brasileiras\/\"},\"author\":{\"name\":\"Leandro Ursulano\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/person\/ca209e86e8182445d0a351c7daabe509\"},\"headline\":\"3\u00aa Fruit Attraction S\u00e3o Paulo projeta at\u00e9 R$ 1,5 bilh\u00e3o em neg\u00f3cios e amplia exporta\u00e7\u00f5es brasileiras\",\"datePublished\":\"2026-03-11T12:08:17+00:00\",\"dateModified\":\"2026-03-11T18:03:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/3a-fruit-attraction-sao-paulo-projeta-ate-r-15-bilhao-em-negocios-e-amplia-exportacoes-brasileiras\/\"},\"wordCount\":1053,\"publisher\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/3a-fruit-attraction-sao-paulo-projeta-ate-r-15-bilhao-em-negocios-e-amplia-exportacoes-brasileiras\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/FRUIT_ATTRACTION_2025_260325_12h_INDY1582-copy.jpg.jpeg\",\"articleSection\":[\"Not\u00edcias\",\"Release\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/3a-fruit-attraction-sao-paulo-projeta-ate-r-15-bilhao-em-negocios-e-amplia-exportacoes-brasileiras\/\",\"url\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/3a-fruit-attraction-sao-paulo-projeta-ate-r-15-bilhao-em-negocios-e-amplia-exportacoes-brasileiras\/\",\"name\":\"3\u00aa Fruit Attraction S\u00e3o Paulo projeta at\u00e9 R$ 1,5 bilh\u00e3o em neg\u00f3cios e amplia exporta\u00e7\u00f5es brasileiras - 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