{"id":31147,"date":"2026-02-12T17:14:55","date_gmt":"2026-02-12T16:14:55","guid":{"rendered":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/?p=31147"},"modified":"2026-02-24T20:59:25","modified_gmt":"2026-02-24T19:59:25","slug":"fruit-attraction-sao-paulo-2026-reforca-projecao-internacional-da-fruticultura-brasileira","status":"publish","type":"post","link":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-2026-reforca-projecao-internacional-da-fruticultura-brasileira\/","title":{"rendered":"Fruit Attraction S\u00e3o Paulo 2026 refor\u00e7a proje\u00e7\u00e3o internacional da fruticultura brasileira"},"content":{"rendered":"

A Fruit Attraction S\u00e3o Paulo 2026, que ser\u00e1 realizada entre os dias 24 e 26 de mar\u00e7o, na capital paulista, promete fortalecer ainda mais a visibilidade internacional da fruticultura brasileira. O evento foi apresentado nesta ter\u00e7a-feira (10), na sede da Secretaria de Agricultura e Abastecimento do Estado de S\u00e3o Paulo, com destaque para o papel estrat\u00e9gico da feira na promo\u00e7\u00e3o das exporta\u00e7\u00f5es de frutas do Brasil.<\/p>\n

Representantes do Minist\u00e9rio da Agricultura e Pecu\u00e1ria (Mapa) e da Ag\u00eancia Brasileira de Promo\u00e7\u00e3o de Exporta\u00e7\u00f5es e Investimentos (Apex-Brasil) refor\u00e7aram que o encontro ser\u00e1 uma plataforma global de neg\u00f3cios e inova\u00e7\u00e3o para o setor.<\/p>\n

Mapa destaca amplia\u00e7\u00e3o de mercados e oportunidades para pequenos produtores<\/strong><\/h5>\n

Durante a apresenta\u00e7\u00e3o, o superintendente do Mapa em S\u00e3o Paulo, Estanislau Steck, ressaltou que a feira ser\u00e1 uma oportunidade \u00fanica de conex\u00e3o entre produtores, exportadores e compradores internacionais, beneficiando principalmente os pequenos agricultores.<\/p>\n

\u201cSer\u00e1 grande oportunidade para aproximar e conectar o produtor e exportador de frutas, em especial o pequeno agricultor, de potenciais clientes do exterior\u201d, afirmou Steck. Ele lembrou ainda que o ministro Carlos F\u00e1varo vem trabalhando pela abertura de novos mercados \u2014 mais de 500 desde 2023, muitos deles voltados \u00e0 fruticultura \u2014 e destacou a relev\u00e2ncia do acordo Mercosul-Uni\u00e3o Europeia para impulsionar o com\u00e9rcio exterior.<\/p>\n

Apex-Brasil anuncia a\u00e7\u00f5es estrat\u00e9gicas para exporta\u00e7\u00e3o de frutas<\/strong><\/h5>\n

O analista de neg\u00f3cios da Apex-Brasil, Anderson Dib, classificou a Fruit Attraction S\u00e3o Paulo como uma feira estrat\u00e9gica para a expans\u00e3o das exporta\u00e7\u00f5es brasileiras de frutas.<\/p>\n

Segundo ele, a Apex atuar\u00e1 em parceria com a Associa\u00e7\u00e3o Brasileira dos Produtores e Exportadores de Frutas e Derivados (Abrafrutas) e o Servi\u00e7o Brasileiro de Apoio \u00e0s Micro e Pequenas Empresas (Sebrae) para promover rodadas de neg\u00f3cios internacionais no \u00e2mbito do projeto setorial \u201cFrutas do Brasil\u201d, conectando produtores nacionais a compradores de diferentes continentes.<\/p>\n

Evento deve superar resultados de 2025 e ampliar \u00e1rea de exposi\u00e7\u00e3o<\/strong><\/h5>\n

A edi\u00e7\u00e3o de 2025 da Fruit Attraction S\u00e3o Paulo registrou mais de 16,3 mil visitantes, 400 marcas expositoras de 60 pa\u00edses e R$ 1 bilh\u00e3o em neg\u00f3cios gerados. Foram 1,5 mil reuni\u00f5es comerciais realizadas em 15 mil m\u00b2 de \u00e1rea expositiva, um crescimento de 66% em rela\u00e7\u00e3o a 2024.<\/p>\n

Para 2026, a feira ter\u00e1 estrutura ampliada, com espa\u00e7os dedicados a insumos, m\u00e1quinas agr\u00edcolas, equipamentos de p\u00f3s-colheita, log\u00edstica, embalagens, tecnologias digitais e cadeia fria, refor\u00e7ando o car\u00e1ter integrado e inovador do evento.<\/p>\n

Estados produtores e novas atra\u00e7\u00f5es confirmadas<\/strong><\/h5>\n

O CEO da Fiera Milano Brasil, Maur\u00edcio Macedo, correalizadora da feira em parceria com a IFEMA Madrid, afirmou que os principais estados produtores de frutas do pa\u00eds estar\u00e3o novamente representados, por meio de secretarias de agricultura e munic\u00edpios com tradi\u00e7\u00e3o frut\u00edcola, como os do Circuito das Frutas de S\u00e3o Paulo e do Vale do S\u00e3o Francisco (BA e PE).<\/p>\n

A programa\u00e7\u00e3o incluir\u00e1 o Fruit F\u00f3rum, com palestras e debates t\u00e9cnicos, o Cooking Show, com experi\u00eancias gastron\u00f4micas, e uma Rodada de Neg\u00f3cios exclusiva para compradores e fornecedores nacionais e internacionais.<\/p>\n

Institui\u00e7\u00f5es refor\u00e7am apoio \u00e0 feira<\/strong><\/h5>\n

Neste ano, a Companhia de Entrepostos e Armaz\u00e9ns Gerais de S\u00e3o Paulo (Ceagesp), a Associa\u00e7\u00e3o Brasileira da Ind\u00fastria de M\u00e1quinas e Equipamentos (Abimaq), o Instituto Brasileiro de Horticultura (Ibrahort) e a Associa\u00e7\u00e3o Brasileira de Embalagens em Papel (Empapel) se juntam \u00e0 Abrafrutas, apoiadora \u201cmaster\u201d, como parceiros institucionais da Fruit Attraction S\u00e3o Paulo 2026.<\/p>\n

FONTE: <\/strong>\u00a0Portal do Agroneg\u00f3cio <\/a>\/Revista Paran\u00e1 <\/a>\/ Plant\u00e3o MT\u00a0<\/a> \/ R7 Mundo Agro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A Fruit Attraction S\u00e3o Paulo 2026, que ser\u00e1 realizada entre os dias 24 e 26 de mar\u00e7o, na capital paulista, promete fortalecer ainda mais a visibilidade internacional da fruticultura brasileira. O evento foi apresentado nesta ter\u00e7a-feira (10), na sede da Secretaria de Agricultura e Abastecimento do Estado de S\u00e3o Paulo, com destaque para o papel…<\/p>\n","protected":false},"author":3,"featured_media":28874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-31147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\nFruit Attraction S\u00e3o Paulo 2026 refor\u00e7a proje\u00e7\u00e3o internacional da fruticultura brasileira - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-2026-reforca-projecao-internacional-da-fruticultura-brasileira\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fruit Attraction S\u00e3o Paulo 2026 refor\u00e7a proje\u00e7\u00e3o internacional da fruticultura brasileira - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\" \/>\n<meta property=\"og:description\" content=\"A Fruit Attraction S\u00e3o Paulo 2026, que ser\u00e1 realizada entre os dias 24 e 26 de mar\u00e7o, na capital paulista, promete fortalecer ainda mais a visibilidade internacional da fruticultura brasileira. 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