{"id":30970,"date":"2026-02-04T21:34:14","date_gmt":"2026-02-04T20:34:14","guid":{"rendered":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/?p=30970"},"modified":"2026-02-04T21:34:49","modified_gmt":"2026-02-04T20:34:49","slug":"fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao","status":"publish","type":"post","link":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/","title":{"rendered":"Fruticultor que agrega valor \u00e0 produ\u00e7\u00e3o amplia potencial de exporta\u00e7\u00e3o"},"content":{"rendered":"<p><em>Tema ser\u00e1 examinado com detalhes no Fruit F\u00f3rum, na 3\u00aa. edi\u00e7\u00e3o da Fruit Attraction S\u00e3o Paulo, que ocorre de 24 a 26 de mar\u00e7o, na capital paulista <\/em><\/p>\n<p><strong>A<\/strong>ssinado no dia 17 de janeiro, em Assun\u00e7\u00e3o, capital do Paraguai, o acordo Mercosul-Uni\u00e3o Europeia tem potencial de gerar novas oportunidades e neg\u00f3cios para a fruticultura brasileira, com a gradual redu\u00e7\u00e3o de tarifas para ingresso no mercado europeu, que hoje giram em torno de 10% para as frutas.<\/p>\n<p>Para o fruticultor e\/ou agroind\u00fastria que atua no segmento das frutas que v\u00ea no tratado a oportunidade para come\u00e7ar a exportar, a consultora do Programa AgroBR, realizado pela Confedera\u00e7\u00e3o da Agricultura e Pecu\u00e1ria do Brasil (CNA) em parceria com a Apex, Monnike Garcia, pontua que o arranque nesta jornada de internacionaliza\u00e7\u00e3o exige, de fato, uma prepara\u00e7\u00e3o adequada e especial.<\/p>\n<p>&#8220;Este planejamento inclui, por exemplo, conhecer os requisitos para exportar, cumprir eventuais certifica\u00e7\u00f5es exigidas, estruturar estrat\u00e9gias de comercializa\u00e7\u00e3o e posicionar o produto de forma competitiva valorizando seus diferenciais&#8221;, explica Monnike, que ir\u00e1 examinar com detalhes o tema em painel no <strong>Fruit F\u00f3rum<\/strong>, durante a 3\u00aa edi\u00e7\u00e3o da <strong>Fruit Attraction S\u00e3o Paulo<\/strong>, que ocorre de 24 a 26 de mar\u00e7o, na capital paulista.<\/p>\n<p>Monnike ressalta, ainda, que numa cadeia como a da fruticultura a agrega\u00e7\u00e3o de valor amplia o horizonte de neg\u00f3cios. &#8220;Quando voc\u00ea adiciona valor ao produto, por exemplo, produzindo geleias, sucos e polpas a partir das frutas como mat\u00e9ria-prima surgem novas oportunidades em compara\u00e7\u00e3o \u00e0 venda somente do item &#8216;in natura&#8217;.&#8221; Al\u00e9m disso, acentua a consultora, certifica\u00e7\u00f5es, como org\u00e2nicos, Indica\u00e7\u00e3o Geogr\u00e1fica, rastreabilidade s\u00e3o diferenciais a serem trabalhados.<\/p>\n<p><strong><em>Fruit Attraction S\u00e3o Paulo 2026<\/em><\/strong><\/p>\n<p>Organizada pela\u00a0<strong>IFEMA &#8211; Institui\u00e7\u00e3o de Feiras de Madrid e a Fiera Milano Brasil<\/strong>, a\u00a0<strong>Fruit Attraction S\u00e3o Paulo<\/strong>\u00a0reunir\u00e1 novamente, no final de mar\u00e7o &#8211; de 24 a 26 -, na capital paulista, produtores, exportadores, compradores nacionais e internacionais, fornecedores, distribuidores, autoridades, entidades, e demais agentes do segmento, reafirmando seu papel de plataforma global para fruticultura brasileira.<\/p>\n<p>Na edi\u00e7\u00e3o de 2025, o evento recebeu mais de 16,3 mil visitantes, 400 marcas expositoras de mais de 60 pa\u00edses, gerou mais de 1,5 mil reuni\u00f5es na rodada de neg\u00f3cios, com estimativa de mais de R$ 1 bilh\u00e3o em vendas, e ocupou 15 mil m\u00b2 de \u00e1rea expositiva, crescimento de 66% frente 2024.<\/p>\n<p>Para a edi\u00e7\u00e3o deste ano, a \u00e1rea de exposi\u00e7\u00e3o ser\u00e1 ampliada, contemplando os mais diversos elos do setor \u2013 insumos, m\u00e1quinas agr\u00edcolas, equipamentos para o p\u00f3s-colheita, log\u00edstica, embalagens, tecnologias digitais, cadeia fria [transporte e armazenagem], e muito mais.<\/p>\n<p>Com a participa\u00e7\u00e3o dos principais estados produtores de frutas do Brasil, a programa\u00e7\u00e3o da\u00a0<strong>Fruit Attraction S\u00e3o Paulo 2026<\/strong>\u00a0ter\u00e1 novidades ainda nas j\u00e1 tradicionais atra\u00e7\u00f5es do Fruit F\u00f3rum \u2013 congresso de conte\u00fado \u2013, o Cooking Show, espa\u00e7o de experi\u00eancias gastron\u00f4micas e a Rodada de Neg\u00f3cios, com sess\u00f5es distintas para compradores e fornecedores nacionais e internacionais. Neste ano, <strong>Ceagesp, Abimaq, Ibrahort e Empapel<\/strong>, que se juntam \u00e0 <strong>Abrafrutas<\/strong> \u2013 apoiadora master &#8211; como parceiros institucionais da\u00a0<strong>Fruit Attraction S\u00e3o Paulo<\/strong>.<\/p>\n<p><strong>Servi\u00e7o:<\/strong><br \/>\nFruit Attraction S\u00e3o Paulo 2026<br \/>\n<a href=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/\">https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/<\/a><br \/>\nData: 24 a 26 de mar\u00e7o de 2026<br \/>\nHor\u00e1rio: das 10h \u00e0s 18h<br \/>\nLocal: S\u00e3o Paulo Expo Exhibition &amp; Convention Center<br \/>\nEndere\u00e7o: Rodovia dos Imigrantes, 1,5 km &#8211; Vila \u00c1gua Funda, S\u00e3o Paulo &#8211; SP<\/p>\n<p><strong>Sobre a IFEMA MADRID<\/strong><br \/>\nIFEMA MADRID \u00e9 o principal operador de feiras na Espanha e um dos mais importantes na Europa. Com mais de 500 eventos realizados a cada ano, seu calend\u00e1rio anual inclui feiras, congressos e eventos profissionais relacionados com praticamente todos os setores da economia. Anualmente, mais de 24 mil empresas espanholas e estrangeiras participam para gerar neg\u00f3cios e estabelecer rela\u00e7\u00f5es comerciais, atraindo cerca de 4 milh\u00f5es de visitantes. Com uma programa\u00e7\u00e3o intensa, que tamb\u00e9m engloba grandes eventos musicais, espet\u00e1culos, exposi\u00e7\u00f5es e eventos de lazer para o p\u00fablico em geral, a companhia consolidou-se como o segundo motor econ\u00f4mico da Regi\u00e3o de Madrid, com um impacto na Comunidade local de 5.104 milh\u00f5es de euros. Mais informa\u00e7\u00f5es:\u00a0<a href=\"https:\/\/www.ifema.es\/\">https:\/\/www.ifema.es\/<\/a><\/p>\n<p><strong>Sobre a Fiera Milano Brasil<\/strong><br \/>\nA Fiera Milano Brasil \u00e9 a subsidi\u00e1ria brasileira da Fiera Milano, um dos maiores grupos internacionais na organiza\u00e7\u00e3o de feiras e congressos, com sede na It\u00e1lia e presen\u00e7a global, respons\u00e1vel por reunir anualmente cerca de 30 mil expositores e mais de cinco milh\u00f5es de visitantes em seus eventos. Com expertise internacional e profundo conhecimento do mercado local, a Fiera Milano Brasil oferece plataformas estrat\u00e9gicas para gera\u00e7\u00e3o de neg\u00f3cios, networking qualificado e lan\u00e7amento de tend\u00eancias, conectando marcas, profissionais e solu\u00e7\u00f5es em ambientes inovadores e altamente profissionais. Realiza, ao todo, dez feiras que abrangem diversos setores da economia, como seguran\u00e7a, energias limpas e renov\u00e1veis, tubos e conex\u00f5es, cabos, sa\u00fade ocupacional, tecnologias em reabilita\u00e7\u00e3o, inclus\u00e3o e acessibilidade, dentre outros. Entre as principais marcas do portf\u00f3lio est\u00e3o Exposec, Fisp, Fire Show, Congresso Ecoenergy, Fruit Attraction S\u00e3o Paulo \u2014 em parceria com a IFEMA Madrid \u2014, Reatech + Expo Brasil Paral\u00edmpico, em parceria com o Comit\u00ea Paral\u00edmpico Brasileiro, Tubotech, Wire Brasil, TranspoQuip e Expoparking, em parceria com a BMComm e E-squadria Show \u2014 esta \u00faltima realizada em parceria com a N\u00fcrnbergMesse Brasil.<br \/>\nMais informa\u00e7\u00f5es:\u00a0<a href=\"http:\/\/www.fieramilanobrasil.com.br\/\">www.fieramilanobrasil.com.br<\/a><\/p>\n<p><strong>Informa\u00e7\u00f5es e pedidos de entrevistas:<\/strong><\/p>\n<p><em><br \/>\nRonaldo Luiz\u00a0<\/em><br \/>\n<em>ComResultado [+ de 25 anos no agroneg\u00f3cio]<\/em><br \/>\n<a href=\"http:\/\/www.comresultado.com.br\/\"><em>www.comresultado.com.br<\/em><\/a><em>\u00a0<\/em><br \/>\n<a href=\"mailto:contato@comresultado.com.br\"><em>contato@comresultado.com.br<\/em><\/a><em>\u00a0<\/em><br \/>\n<em>(11) 97631-6227<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tema ser\u00e1 examinado com detalhes no Fruit F\u00f3rum, na 3\u00aa. edi\u00e7\u00e3o da Fruit Attraction S\u00e3o Paulo, que ocorre de 24 a 26 de mar\u00e7o, na capital paulista Assinado no dia 17 de janeiro, em Assun\u00e7\u00e3o, capital do Paraguai, o acordo Mercosul-Uni\u00e3o Europeia tem potencial de gerar novas oportunidades e neg\u00f3cios para a fruticultura brasileira, com&#8230;<\/p>\n","protected":false},"author":3,"featured_media":28553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-30970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-release-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fruticultor que agrega valor \u00e0 produ\u00e7\u00e3o amplia potencial de exporta\u00e7\u00e3o - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fruticultor que agrega valor \u00e0 produ\u00e7\u00e3o amplia potencial de exporta\u00e7\u00e3o - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\" \/>\n<meta property=\"og:description\" content=\"Tema ser\u00e1 examinado com detalhes no Fruit F\u00f3rum, na 3\u00aa. edi\u00e7\u00e3o da Fruit Attraction S\u00e3o Paulo, que ocorre de 24 a 26 de mar\u00e7o, na capital paulista Assinado no dia 17 de janeiro, em Assun\u00e7\u00e3o, capital do Paraguai, o acordo Mercosul-Uni\u00e3o Europeia tem potencial de gerar novas oportunidades e neg\u00f3cios para a fruticultura brasileira, com...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/\" \/>\n<meta property=\"og:site_name\" content=\"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Fruit-Attraction-So-Paulo\/61553117052718\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-04T20:34:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-04T20:34:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2025\/03\/FRUIT_ATTRACTION_2025_250325_10h_FRAZ0272-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leandro Ursulano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leandro Ursulano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/\"},\"author\":{\"name\":\"Leandro Ursulano\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/person\/ca209e86e8182445d0a351c7daabe509\"},\"headline\":\"Fruticultor que agrega valor \u00e0 produ\u00e7\u00e3o amplia potencial de exporta\u00e7\u00e3o\",\"datePublished\":\"2026-02-04T20:34:14+00:00\",\"dateModified\":\"2026-02-04T20:34:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/\"},\"wordCount\":946,\"publisher\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2025\/03\/FRUIT_ATTRACTION_2025_250325_10h_FRAZ0272-scaled.jpg\",\"articleSection\":[\"Release\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/\",\"url\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/\",\"name\":\"Fruticultor que agrega valor \u00e0 produ\u00e7\u00e3o amplia potencial de exporta\u00e7\u00e3o - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\",\"isPartOf\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2025\/03\/FRUIT_ATTRACTION_2025_250325_10h_FRAZ0272-scaled.jpg\",\"datePublished\":\"2026-02-04T20:34:14+00:00\",\"dateModified\":\"2026-02-04T20:34:49+00:00\",\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/#primaryimage\",\"url\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2025\/03\/FRUIT_ATTRACTION_2025_250325_10h_FRAZ0272-scaled.jpg\",\"contentUrl\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2025\/03\/FRUIT_ATTRACTION_2025_250325_10h_FRAZ0272-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#website\",\"url\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/\",\"name\":\"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\",\"description\":\"Bienvenido a Fruit Attraction Sao Paulo, la Feria Internacional del Sector de Frutas y Hortalizas. Haz click y descubre todas las novedades de la edici\u00f3n de este a\u00f1o.\",\"publisher\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#organization\",\"name\":\"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\",\"url\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2024\/01\/logo-fruit-attraction-sao-paulo.jpg\",\"contentUrl\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2024\/01\/logo-fruit-attraction-sao-paulo.jpg\",\"width\":400,\"height\":300,\"caption\":\"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL\"},\"image\":{\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/people\/Fruit-Attraction-So-Paulo\/61553117052718\/\",\"https:\/\/www.instagram.com\/fruitattraction_saopaulo\/\",\"https:\/\/www.linkedin.com\/company\/fruit-attraction-so-paulo\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/person\/ca209e86e8182445d0a351c7daabe509\",\"name\":\"Leandro Ursulano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2379260cadc7a1e6f807da70f5c7cb3f423d0394bcad778f6c4a6614e035829d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2379260cadc7a1e6f807da70f5c7cb3f423d0394bcad778f6c4a6614e035829d?s=96&d=mm&r=g\",\"caption\":\"Leandro Ursulano\"},\"url\":\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/author\/leandro\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fruticultor que agrega valor \u00e0 produ\u00e7\u00e3o amplia potencial de exporta\u00e7\u00e3o - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/","og_locale":"es_ES","og_type":"article","og_title":"Fruticultor que agrega valor \u00e0 produ\u00e7\u00e3o amplia potencial de exporta\u00e7\u00e3o - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL","og_description":"Tema ser\u00e1 examinado com detalhes no Fruit F\u00f3rum, na 3\u00aa. edi\u00e7\u00e3o da Fruit Attraction S\u00e3o Paulo, que ocorre de 24 a 26 de mar\u00e7o, na capital paulista Assinado no dia 17 de janeiro, em Assun\u00e7\u00e3o, capital do Paraguai, o acordo Mercosul-Uni\u00e3o Europeia tem potencial de gerar novas oportunidades e neg\u00f3cios para a fruticultura brasileira, com...","og_url":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/","og_site_name":"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL","article_publisher":"https:\/\/www.facebook.com\/people\/Fruit-Attraction-So-Paulo\/61553117052718\/","article_published_time":"2026-02-04T20:34:14+00:00","article_modified_time":"2026-02-04T20:34:49+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2025\/03\/FRUIT_ATTRACTION_2025_250325_10h_FRAZ0272-scaled.jpg","type":"image\/jpeg"}],"author":"Leandro Ursulano","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Leandro Ursulano","Tiempo de lectura":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/#article","isPartOf":{"@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/"},"author":{"name":"Leandro Ursulano","@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/person\/ca209e86e8182445d0a351c7daabe509"},"headline":"Fruticultor que agrega valor \u00e0 produ\u00e7\u00e3o amplia potencial de exporta\u00e7\u00e3o","datePublished":"2026-02-04T20:34:14+00:00","dateModified":"2026-02-04T20:34:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/"},"wordCount":946,"publisher":{"@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#organization"},"image":{"@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2025\/03\/FRUIT_ATTRACTION_2025_250325_10h_FRAZ0272-scaled.jpg","articleSection":["Release"],"inLanguage":"es-ES"},{"@type":"WebPage","@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/","url":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/","name":"Fruticultor que agrega valor \u00e0 produ\u00e7\u00e3o amplia potencial de exporta\u00e7\u00e3o - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL","isPartOf":{"@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/#primaryimage"},"image":{"@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2025\/03\/FRUIT_ATTRACTION_2025_250325_10h_FRAZ0272-scaled.jpg","datePublished":"2026-02-04T20:34:14+00:00","dateModified":"2026-02-04T20:34:49+00:00","inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultor-que-agrega-valor-a-producao-amplia-potencial-de-exportacao\/#primaryimage","url":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2025\/03\/FRUIT_ATTRACTION_2025_250325_10h_FRAZ0272-scaled.jpg","contentUrl":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2025\/03\/FRUIT_ATTRACTION_2025_250325_10h_FRAZ0272-scaled.jpg","width":2560,"height":1707},{"@type":"WebSite","@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#website","url":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/","name":"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL","description":"Bienvenido a Fruit Attraction Sao Paulo, la Feria Internacional del Sector de Frutas y Hortalizas. Haz click y descubre todas las novedades de la edici\u00f3n de este a\u00f1o.","publisher":{"@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#organization","name":"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL","url":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/logo\/image\/","url":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2024\/01\/logo-fruit-attraction-sao-paulo.jpg","contentUrl":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2024\/01\/logo-fruit-attraction-sao-paulo.jpg","width":400,"height":300,"caption":"Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL"},"image":{"@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/Fruit-Attraction-So-Paulo\/61553117052718\/","https:\/\/www.instagram.com\/fruitattraction_saopaulo\/","https:\/\/www.linkedin.com\/company\/fruit-attraction-so-paulo\/"]},{"@type":"Person","@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/person\/ca209e86e8182445d0a351c7daabe509","name":"Leandro Ursulano","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2379260cadc7a1e6f807da70f5c7cb3f423d0394bcad778f6c4a6614e035829d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2379260cadc7a1e6f807da70f5c7cb3f423d0394bcad778f6c4a6614e035829d?s=96&d=mm&r=g","caption":"Leandro Ursulano"},"url":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/author\/leandro\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/posts\/30970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/comments?post=30970"}],"version-history":[{"count":2,"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/posts\/30970\/revisions"}],"predecessor-version":[{"id":30972,"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/posts\/30970\/revisions\/30972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/media\/28553"}],"wp:attachment":[{"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/media?parent=30970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/categories?post=30970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-json\/wp\/v2\/tags?post=30970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}